Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Why Using Content Marketing Makes Sense
Content marketing is a method by which promotional advertising is packaged within informative and educational content to provide a solution to readers needs without using what might be seen as an effective sales pitch. Content Marketing is the process of communicating with your readers and prospects without necessarily selling. It is non-interference promoting. What makes…
Social Media Optimization (SMO) and Brand Awareness
When operating a business, you need to make use of everything available to pull ahead of the competition. That said, technology has evolved into one of the most significant tools (weapons) in this fierce competition. With the use of social media websites, many organizations have expanded their client base and maximized their yields. It has…
What is Search Engine Marketing?
Marketing is important for any business, no matter the industry, and because of that, you want to make sure that you can get some of the best marketing strategies under your belt to make your business the most successful. Nowadays, thanks to the Internet and everything that you can find on it, search engine marketing…
What is Content Marketing?
Content marketing is the art in which businesses communicate with their customers and prospects without selling their products. It is a strategic marketing approach that is focused on the creation and distribution of valuable, consistent and engaging content with the aim of attracting and retaining the audience. Moreover, the content marketing strategy is mainly aimed…
How Are You Different From The Competition
The business world is crowded with many enterprising and hard-working companies, all of whom are looking to make a name for themselves. When entering into business, it is important to let the world know what you have that is new. What do you have that no one else has? How are you different from the…
Google’s New Mobile Search Algorithm Update
Google will be unveiling its new search algorithm mobile devices (smartphones, tablets, etc.). The revised formula will promote websites that Google deems “mobile-friendly,” in terms of mobile viewing and interaction. Rewarding mobile friendly sites will then naturally penalize non-mobile responsive sites through all searches on mobile devices. “When it comes to search on mobile devices,…
Mobile Search-Palooza Begins April 21, 2015
Mobile Search-Palooza is coming to Google Search. So the question you have to ask yourself, “Is our website a mobile or responsive site?” If not, then beginning April 21st you’re going to find it a lot more difficult to rank on Google mobile searches. Google announced algorithm updates that will have a “significant impact” on…
Off-Page vs. On-Page SEO: What the Heck Is It, Anyway? Part 1
Brace yourselves. The topic of this blog that I’m about to delve into, head first, is somewhat obscure. In fact, if you’ve ever had an in-depth discussion with someone in marketing, you know exactly what I mean: What do you do? “I’m in marketing.” What do you do in marketing? “I do Google stuff.” On-page…
Keywords: The Complex Building Blocks Of SEO
The world of search engine optimization – more commonly known by the acronym SEO – is one which is deceptively complex. SEO entails peppering your articles and product descriptions with keywords, thereby making your site more palatable to Google and other search engines. Despite the seeming simplicity of this idea, there is a delicate balance…
Content Creators Shouldn’t Fear Google Penguin
Mention the words, Google Penguin, in a room full of online entrepreneurs and it’s likely you’ll see expressions of sheer horror pass across at least half the faces. Those will be the individuals who found themselves heavily penalized when Google first introduced the new program. Many have yet to restore their websites to the ratings…
Staying Up-To-Date With SEO Evolution
Search Engine Optimization, or SEO, is an intrinsic piece in gaining more web-procured business. By staying up-to-date with the changes in SEO, you can keep you site visible in users’ Google, Facebook or LinkedIn searches, and avoid any negative effects of SEO by ditching the outdated technology and practices that have been deemed problematic by…
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WordPress Tutorial: How to Find and Fix Broken Links [VIDEO]
Broken links on a website are a fact of life. But they hurt your search engine rankings and more importantly, your user experience. But finding broken links on a site is difficult and tedious work. Overtime on a website, links rot and break. Commenter’s take down their websites. Sites you’ve linked to close or change…
Using You Tube to Drive Traffic: 500 Million People Can’t be Wrong!
500 million people can’t be wrong! That’s the number recently estimated that visit You Tube looking for videos on a given month! That means, if that many people are on You Tube, as a business owner, you need to be too! It’s very simple to join, create your own channel, and set up a constant…
Best On-Page SEO Advice for Beginners
Search engine optimization (SEO) is the process of adding targeted keywords to web text to ensure it receives a high search ranking via search engines such as Google. Indeed, SEO has been around about as long as search engines have been around. Those online marketers who don’t yet have a stake in SEO are losing…
Local Search – On Line Reviews – Google Places For Business
It is quite obvious that Google is beginning to put more importance on the use of reviews. It’s about trying to bridge the gap between the social, web, e-commerce and brick and mortar, where sales themselves are becoming more and more social in themselves. Given the high search priority to review communities like Google, Yelp,…
New SEO Team at Paradux Media Group
We’re so excited to have brought on a new SEO Team here at Paradux Media Group! We are now offering SEO Packages for LOCAL businesses, organic search, corporate sites, as well as eCommerce sites. If you’re not happy with the website traffic you’re getting on your website, our new organic SEO team can help. Take a…
Local Search: SEO Google Local Business Search
The Importance of Local Search For Local Business A new study from Chitika shows that 43% of total Google search queries (both mobile and PC) are targeted to a local search. The study also shows 25% of Yahoo and Bing searches are local search. Two years ago, Google reported that 20% of all Google searches (on…
How to Get 1,000 Views Every Day – Increase Your Traffic Now!
As we know, there are three ways to access a website: directly enter the address (URL) in a browser, use a search engine or surf from link to link. To increase traffic to your website, you need to facilitate better either (or all) of these approaches. Concretely, you must communicate as widely as possible the…
How to Choose the Best Keywords for SEO
Everyone is using search engines to help them locate the right information. The fact that people are using search makes it critical that you implement search engine optimization (SEO) tactics into your website. One of the easiest ways to implement SEO into your website is to use keywords throughout your website content. Keywords refer to…
Can These 13 Search Engines Steal Google’s Crown?
No one company can take Google’s crown, but these 13 could succeed with Death by a Thousand Cuts, each eroding a different part of Google’s search dominance. Could these sites split the crown jewels between them? Wolfram Alpha Battleground: Computed Answers What it does: Answers factual queries directly by computing the answer from structured data.…