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Tagging Your Business Thanks

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photo credit: minimalistphotography101.com

This week, as our thoughts turn to a turkey dinner, family, and friends, it’s appropriate to consider who in our businesses we need to give thanks to for making our year successful. If you’re doing well in this economy – it’s no accident. And it’s unlikely that you will be able to pinpoint one single individual who has made the year successful. Rather, it is more likely that it was a series of people, contributing individually, as a team, and as a community coming together.

One sure-way to ensure that group of people continue to work toward your success in the future, is to recognize them for their efforts publicly. And if you’ve got your social media accounts up and running, you have a ready-made distribution outlet for publicizing your thanks.

If you haven’t ever tagged a post in Facebook, it’s extremely easy. First, you must be a friend/fan of the person or business you want to tag. Then it’s as easy as entering your thanks in the What’s Happening window. When you get to the name of the person or individual you want to thank, all you do is type “@” and then with no spaces, the person’s or business’ name. So if you wanted to thank me, it would be “@Tisha”. If Facebook is cooperating (it doesn’t always as you know), you’ll see a dropdown box appear with a list of your friend’s and fan’d business pages. Click on the right one and you’ll see the “@” symbol disappear and the name turn blue. That’s what’s called a “tag.”

Twitter is easier — just use the same @ convention and mention them on Follow Friday or just because you’re thinking of them. Just be sure to be specific about what you’re acknowledging them for and make them the entire focus of that tweet. (Don’t bundle them up with 10 other accounts – take your time, thank them properly.)

What you’ve just done is to publicly recognize the person who made your business a success. And because you tagged them in your post, you thanked them in a place that all of their friends/fans can see your appreciation. As an additional by-product, you’re also going to have the opportunity to elicit friends/fans from their pages to your own – and that’s good for your business because more people will be hearing your messages every time you post a message.

So consider who to give thanks to this week — and get busy thanking them in social media, in person, or in a note.


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Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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