The Google+ SEO Effect

SEO is important to any business, and really the smaller your business the more important SEO is. The effects Google+ can have on SEO is now being seen...

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It does not take a rocket scientist or an expert to know that the advantage that Google has over Facebook as social media platforms go is ‘search engines.’ While Bing continues to make strides, Google is still king of the search.

Photo credit The Daring Librarian

Over the past 12 to 18 months businesses of every nature have added Facebook to their marketing efforts, they have as this is where the consumer have flocked to.  As a business or brand, we all know how important it is to be where the consumer is spending their time.

Question remains what will make businesses flock to Google+ before the consumer does.  Search engine results.  SEO is important to any business, and really the smaller your business the more important SEO is.  SEO is also a very confusing art/science/game to the small local business owner.  They only know that they need to be searchable, and the fact that 80% of individuals who do a search do not go past the first page, being on the first page is critical to the small business owner.

You can already see significant search changes when logged on Google+ through your g-mail, as Google+ posts are now beginning to appear in search results.  It is easy to see how this can and will affect businesses and brands for individuals who are playing in Google+.  It certainly means that search results could have much more to do about what people are saying and sharing about you than ever before, making ‘social’ more relevant in search results.

Question is if you are a small business owner how will it affect those searches done by individuals who are not Google+ users.  As fast as Google+ is growing it will still be some time before it comes close to approaching the number of consumers Facebook has put up.

Either way as a small business owner, it is important to keep your eye on what is going on.  Learn what you can about SEO and how it can affect search results.  Take the important steps necessary to get your business Google+ ready.  In this economic climate, you need to take advantage of all the opportunities that you can.


Mike Frey

Prior to co-founding Paradux Media Group Mike spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients.

His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. His goal is to provide only the assistance a client needs – and no more, thus minimizing unnecessary cost to the client

Mike is a talented and prolific script writer, ensuring that the client’s brand position is portrayed in a unique and attention grabbing manner. He specializes in story-arcs which evolve both the understanding of the clients’ brand as well as the capture and engage customers’ attention over time.

Mike learned marketing and advertising the hard way — selling it for a living. He was mentored by some of the brightest media, marketing, and advertising minds in the business and was extraordinarily successful in his endeavors. His clients universally agree that he brings a practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.

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