I had a great opportunity to sit down with Bill Meyer this morning, on his Radio Show that airs on KMED 1440, to talk about my new book, Finding Brand: The Brand Book Tutorial. We had a great talk about:
- The differences between advertising and branding.
- Why branding matters to businesses of all sizes – from solo-preneurs to small businesses, mid-sized businesses and large businesses.
- And how everyone can improve their brand position by utilizing the 10 exercises in Finding Brand: The Brand Book Tutorial.
- We even managed to talk about Kmart’s commercial, “Ship My Pants” Geiko’s Gecko, and Nike’s all-powerful swoosh.
- Not to mention, where Bill was going to have dinner tonight…and how all of that relates to branding.
If you weren’t able to tune in, you can listen to the interview below. And if you don’t have your own copy of Finding Brand yet, head on over to Amazon to start improving your brand today!
- Published: September 17, 2013
- Author: Tisha Oehmen
- Blog: Finding Brand Blog, Paradux Media Group Newsroom: Company Insights
- Category:
- Tags: Advertising, brand, brand book, Brand Book Tutorial, brand position, Branding, kmart, Marketing and Advertising, radio, small business, Talk radio, Tutorial
- Comments:
Quacktastic Reviews:
Excellent team to work with! Mike and Tisha are fantastic at coming up with new ideas while staying true to my companies vision, values, and…
Operating a restaurant and bar is hard enough. It demands wearing many hats. Promotions and marketing is not one of them any longer since we…
Can not recommend this team enough. What started as a one-time website re-design has evolved into Paradux handling the vast majority of our marketing. Business…
We would not be able to run as smoothing, quickly, or efficiently if it was not for Paradux Media Group. Tisha and team is hands…
Recently, I had the opportunity to work with Paradux Media on a website build, and I just couldn’t have been happier with the process and…
Mike and his team are well known within the region and marketing community as an insightful industry leader. If you are looking for a Marketing…
Paradux Media is a very professional group, and they know what they’re doing. Whether they are placing buys for clients, or producing high-quality TV spots,…
Paradux helped build my business in all capacities. Without them, I would never have had the resources and ability to get so much accomplished –…
Mike, Tisha, and the team can build you anything you want for your company or small business. Very knowledgeable and easy to work with. They…
As a long-time client of Paradux, I can confidently say that their creative team is one of the best in the business. They consistently produce…
