Top 10 Finding Brand Blog Posts in 2011

Top posts include the Brand Book Tutorial Series, Marketing Landscape, Marketing Environment, and Social Media for Business

Read time: minutes

I always enjoy reading the “top posts” posts on other blogs, so I thought it might be interesting (and timely) to take a quick look at the top 10 most viewed posts on the Finding Brand Blog for 2011. So, without further ado — here they are.

  1. Does Your Brand Have a Brand Book?
  2. Articulate the Brand Personality
  3. What’s the Difference? Brand Book, Brand Guidelines, Brand Bible, and Identity Guidelines
  4. Start at the Beginning of the Brand Book
  5. 5 Businesses that Should NOT be on Social Media
  6. Examining Your Marketing Environment
  7. Keywords for Your Brand Position
  8. The Heavens Parted and Delivered the Brand Book
  9. Venn Diagram for the Brand Book
  10. How the Marketing Landscape has Changed for 2011

Interestingly, 7 of the top 10 posts were part of the Brand Book Tutorial Series. In August, I began noticing that the “Does Your Brand Have a Brand Book?” post had significantly more hits to it than any other post on the blog. Since it appeared that there was interest in the topic, I began writing the Brand Book Tutorial, and made sure that all the posts in the Brand Book Tutorial all referenced each other for easy navigation. (If you run your own WordPress blog, be sure to check out the outstanding plugin “Organize Series” to facilitate this process.) 

Based on the top 10 posts listed above, it appears there is and was hunger for the Brand Book Tutorial Series. It also appears that there is some interest in the marketing environment, and deciding how to use social media productively for business. I think it’s a safe bet you’ll be seeing some of those topics addressed as we move into the new year. If you’d be interested in a particular topic, please take a moment and leave a comment below — I’ll make sure to write about about it.

Thank you all for your support and interest in 2011 — and here’s to an outstanding, productive, fruitful, and prosperous

Happy New Year!

Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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