Why must we attach so many rules and expectations to what we do? Every day people seem to install new rules of how we should tweet.  If we all followed the same rules and tweeted the same way how boring would that be?  Isn’t the boredom from traditional media what helped create and drive us to social media?

Having rules and expecting every business to tweet the same way is a lot like the major television networks airing nothing but Law and Orders, CSI’s,  bad un-reality programming, and idol dancing, oh wait, they do now and how is that working for you and them?

Experts complain that you have too many links, that you have too many personal conversations, you #FF too much, you are just noise, you are not authentic.  Learning the language, how to communicate in 140 characters isn’t enough, or is this more about some kind of exclusive club?

Tweeters seem to be a little more pretentious than users of other forms of social media.  It seems to create more so called “social media experts” than other mediums.  With how fast social media changes I believe there are experiences, not experts.

I don’t get bothered that much about twitter.  Businesses try and I give them credit for that.  You don’t have to follow them.  We do have lists, use them.  I do not spend much time viewing my twitter stream; hard to get the good nuggets out of the clutter, but it is what it is.  I get more agitated by how businesses misuse Facebook than I do twitter; Facebook is much more cut and dry.

Let people and businesses be what they want to be and lets stop trying to box everything in to following all these rules that will basically make every tweet the same…

What are your thoughts to how businesses and people use twitter, or in an over thinking way does having no rules constitute as a rule?

 

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Mike Frey

Before co-founding Paradux Media Group, Mike spent more than 15 years in the world of marketing and advertising. While working with hundreds of locally owned businesses, he developed an appreciation for minimizing clients’ dollars while maximizing tangible results for those clients.

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1 Comments

  1. Brent Heyman on July 2, 2011 at 1:34 pm

    Thanks for adding this article was a fantastic read, I hope to be back someday to catch much more of your postings.

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