There was a time when it seemed like traditional media, such as television and radio advertising were on their way out as far as marketing was concerned. Everyone saw the advantages of digital media and quickly hopped on the bandwagon. However, they were soon to find out that traditional advertising still had a place in… Read More
Eagle Point, OR – 6/04/18 – Paradux Media Group announced today it won multiple awards at the 39th Annual Telly Award presentations. Paradux Media won for their work on video projects with the Jackson County Fire District #3, The Holly Theatre, and the Human Bean in the 39th Annual Telly Awards. The Telly Awards honors… Read More
In today’s world, many business owners are becoming cognizant of the fact that effective internet marketing services can help their companies remain on track to perpetual growth. However, many of these corporate leaders possess little knowledge regarding which steps should be implemented to help their companies excel in the online world. If this is your… Read More
A successful small business has two essential elements to it. One, the core service or the product. Two, marketing and advertising. A mediocre product or service with great advertising will always outsell a great product with mediocre advertising. Time and time, advertising has proven it’s worth. Who doesn’t like Apple’s commercials? They’re beautifully woven around… Read More
When you’re a business owner, it’s in your best interest to make sure the company thrives. A substantial part of a business’ success relies on its relevancy. If a company’s not useful or keeping up with the times, it’s bound to fail. In 2018, it’s almost bizarre for a company to avoid having a digital… Read More
It’s never a good idea to spam the subscribers or customers that you have on your email marketing list. However, you do want to stay in contact with them so that your business stays on their radar. How can you accomplish this and actually create value for your recipients? The answer is by focusing on… Read More
If you are new to the world of online marketing or just can’t seem to find that sweet spot that drives engagement that leads to conversions, it’s time to pay attention. Too often, we neglect to understand just how constant the evolution of our target audience actually is. There are no set-in-stone standards or ways… Read More
Connecting a brand with a well-received online presence is not a task that is easily achievable overnight. Knowing how to properly and effectively connect with your brand when considering social media advertising is essential to maximize your online reach and your ability to attract new followers and prospective customers. Social Media Advertising Strategies. Research Your… Read More
If you aren’t already using Facebook advertising to promote your business, you really should be. Facebook ads are a profitable marketing technique that’s taking over the social media platform. Tips on creating an effective Facebook advertising campaign Test Out One Thing at a Time Instead of trying to change too much all at once, you… Read More
Most people already know about the importance of serving mobile users. Mobile users can account for anywhere from 20 to 50 percent of the site’s total traffic. While the audience varies from business to business, the constant for most businesses is that they are not utilizing the features of mobile devices to connect and engage… Read More
For new bloggers or website owners, you know that Google Analytics is supposed to be a powerful tool in your arsenal. Unfortunately, it can be overwhelming and incredibly confusing. If you can learn even a small segment of what the data means, it can really empower and elevate your blog or website. How to Get… Read More
Big brands Coca-Cola and Nike have always used traditional media like print, TV, and radio to drive their branding campaigns. But the same rules that help them win in offline channels don’t apply to the digital world. Some brands fall flat when it comes to making the transition online, but brands like Coca-Cola know that… Read More