If you are new to the world of online marketing or just can’t seem to find that sweet spot that drives engagement that leads to conversions, it’s time to pay attention. Too often, we neglect to understand just how constant the evolution of our target audience actually is. There are no set-in-stone standards or ways… Read More
Connecting a brand with a well-received online presence is not a task that is easily achievable overnight. Knowing how to properly and effectively connect with your brand when considering social media advertising is essential to maximize your online reach and your ability to attract new followers and prospective customers. Social Media Advertising Strategies. Research Your… Read More
If you aren’t already using Facebook advertising to promote your business, you really should be. Facebook ads are a profitable marketing technique that’s taking over the social media platform. Tips on creating an effective Facebook advertising campaign Test Out One Thing at a Time Instead of trying to change too much all at once, you… Read More
Most people already know about the importance of serving mobile users. Mobile users can account for anywhere from 20 to 50 percent of the site’s total traffic. While the audience varies from business to business, the constant for most businesses is that they are not utilizing the features of mobile devices to connect and engage… Read More
For new bloggers or website owners, you know that Google Analytics is supposed to be a powerful tool in your arsenal. Unfortunately, it can be overwhelming and incredibly confusing. If you can learn even a small segment of what the data means, it can really empower and elevate your blog or website. How to Get… Read More
Big brands Coca-Cola and Nike have always used traditional media like print, TV, and radio to drive their branding campaigns. But the same rules that help them win in offline channels don’t apply to the digital world. Some brands fall flat when it comes to making the transition online, but brands like Coca-Cola know that… Read More
In today’s social media world, it pays to have an online presence. It’s not even that hard to do. All you need to start yourself building an online presence for your business is a website, Make sure you have a page that allows customer reviews. It may also help if you can create a robust… Read More
How much money do you plan to spend on digital marketing? According to a study conducted by Gartner, 65 percent of professional marketers plan to increase their online advertising expenditure. This trend is being fueled by a shift from offline media to digital media as well as the growth of paid social advertising. As a… Read More
Creating your website with WordPress was an accomplishment. Now, you can post information and news regarding your business and brand. .You also can publish valuable content that improves the lives of your prospects and customers. Despite the quality of the content you publish, you still might not attract the number and types of visitors that… Read More
Social media marketing is no longer a negotiable part of a company’s overall marketing efforts. In fact, social media is so essential to the success of a business that it is often the central focus of any company’s marketing campaign. Small businesses need great social media marketing campaigns just as much as big businesses do…. Read More
A well-organized online marketing campaign can win you significant numbers of customers. By some estimations, a good online marketing campaign can yield more clients than SEO and social media marketing when the conducted separately. The following are some steps you can take towards creating the campaign. Define your online marketing target We often engage in… Read More
The world of content engagement and marketing is changing. Video is in more demand than ever, providing brands the ability to engage, and connect with customers like never before. It’s more than just for a television commercial, it’s for telling your brand’s story through multiple traditional and social channels. At Paradux Media Group, we understand how important it is… Read More