Cookies may sound like delicious tidbits of information, and for the electronic universe, they certainly are. Unbeknownst to many consumers of the Internet, every visit to a website likely results in baking a dozen or more of these “cookies.” Recently, much attention has been placed on how browser companies are disclosing, collecting, storing, and sharing… Read More
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Posts
Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Ready to Take Flight in 2021?
2020 threw us all for a loop. Businesses big and small were hit with challenges from the growing pandemic that no one anticipated. Many larger corporations had financial reserves to weather the storm, small and mid-sized businesses continue to be the hardest hit. While we don’t anticipate an end to the challenges caused by the… Read More
Is Your Team Ready to Fly? Make Sure Your Marketing Plan Shows Them the Way
Just as ducks flock together to reach a specific destination, your team needs a marketing plan to align their efforts to achieve your company’s goals. When you work with a marketing agency like us, we’ll help you and your team come together to create a plan designed specifically for your organization’s needs. Components of most… Read More
Tips for Making Your Kickstarter Campaign a Success
Do you have a novel idea for a product or service? Need to figure out how to get your invention into production? A Kickstarter campaign might be a solution for you. Kickstarter launched in 2009 as an online crowdfunding platform. Essentially, people present their ideas online and viewers who find the ideas appealing can back… Read More
Have the Right Messaging for the Most Critical Times
Whether you are experiencing an unexpected event within your own business or an emergency impacts the community at-large, having well-planned a crisis communication plan is critical to keeping your business running smoothly. Paradux Media Group has in-house expertise to help you develop a crisis communication plan for any situation. Here are a few key considerations… Read More
Do You Have a Business Blog?
Blogging isn’t a new thing. It’s hard to call something an innovative idea when blogging reached popularity during the mid 2000’s. By January of 2005, 32 million Americans, or nearly 10% of the population, were routinely reading blogs. Even more of us discovered how online blogs connect people with shared interests through the 2009 release… Read More
Pivoting to E-Commerce to Survive in the New Economy
In March 2020, the world we took for granted changed seemingly overnight. With a pandemic ramping up throughout the world, a national emergency was set in place that would restrict business hours, occupancy rates, and limit indoor business for the unforeseeable future. Americans everywhere took on varying levels of “stay-at-home” protocol that altered shopping and… Read More
Simple Ways to Increase Your Exposure on Facebook
According to market.us, 74% of social media traffic is on Facebook, and Internet users between the ages of 16 to 64 spend nearly two and a half hours each day on social media. Facebook is an ideal medium for small and local businesses to increase their customer base and achieve brand loyalty. However, it is… Read More
Why Hire An Ad Agency For Your Graphic Design?
One of the main reasons why most businesses fail or don’t perform well is a lack of professionalism. It is a fact that there are certain jobs that can only be done best by professionals. For example, when it comes to website design, then the only way you can get maximum benefit is by hiring… Read More
Is Social Media Photography Best Left to the Professionals?
The internet is rapidly transforming the way we do business today, and this is particularly true in the realm of content marketing. Gone are the days of straightforward TV commercials and passive ads that interrupt people’s daily activities. Today’s businesses need a more social approach, engaging in conversations with their customers and creating relationships like… Read More
Why WordPress is the Best
WordPress has over the years evolved from a solely blogging site to an extremely versatile platform where users can develop fully operational websites of any category. That’s probably why WordPress powers more than 30% of all websites in the world. That’s a pretty big percentage, right? Considering the fact that WordPress is open-source software, most… Read More
Winning Over Hearts and Wallets
Content marketing continues to lead the way for innovative companies looking to get the most out of their marketing. The subject is relatively confusing, mainly because it’s a full-pronged approach to getting the word out that takes a high-level of mastery to execute correctly. Still, any business that’s willing to follow the rules can launch… Read More
Can I Use That Image On Social Media?
It is essential to use quality images when marketing products on social media. Most people tend to click through content that has images than those that lack. Research shows that social media posts that have attractive photos get reactions two to three times more than the posts that don’t have them. However, it is essential… Read More
Small Business Tips for Surviving Coronavirus
The Coronavirus pandemic that has swept across the globe is starting to have a major impact on small businesses. Most recently, many States have decided to shut down restaurants and bars across the country in an effort to prevent any further spread of the virus. If you have found yourself impacted by the Coronavirus and… Read More
Get to Know Essential Website Conversion Goals
Increasing website conversions is the new primary goal for webmasters. Since traffic’s getting harder to come by, it makes sense to convert as many visitors into sales as possible. Consider the types of website conversion goals available to you. Signups for Newsletters or Followups A vital conversion type if the signup. Adding a form to… Read More
Branding And Purchasing Behavior
Important Facts With Branding And Purchasing Behavior A brand name is similar to a badge that says who you are and what you stand for. The point of having a brand is to get many people to recognize your company right away. It’s to get people to trust your company and be more willing to… Read More
Marketing Trends In 2020 That You Can Utilize
Marketing innovation is moving rapidly this year. Trends in 2020 will focus on the adoption of new technologies that will have an impact both on your digital and conventional marketing. Keeping Bert Happy Google recently applied the most recent update to its algorithm and its name is Bert. As per their own words, Bert is… Read More
Benefits Of Mobile Advertising
Possibly it’s been a long time since you’ve thought about mobile ads. If that’s the case, it may be time to revisit the subject. After the latest holiday season, digital marketers now understand why mobile advertising is a requirement for any enterprise that sells online. Social Commerce Is Growing Fast More people are purchasing online… Read More
SEO In 2020 – Doing It Right
In many ways, SEO in 2020 is the year to return to recent basics in search engine optimization. The key, however, will be to make sure that each element of your SEO is as strong as it possibly can be. Use this checklist on each of your sites to make sure that you have ticked… Read More
Benefits Of YouTube Advertising
Every day there are fewer eyeballs on television programs and more on YouTube. Brands have been making adjustments to their budgets and moving advertising dollars from traditional TV advertising to advertising in YouTube programming. Here are just some of the benefits of YouTube Advertising. Reach The first benefit is the number of people that you… Read More