Why You Need a Professional Graphic Designer for Logo Work

Online software solutions make it appear simple to design or revamp your logo on your own.  It seems that novice entrepreneurs are available around every corner to create logos and other supplementary material, likely using free or inexpensive canned software. ...
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Achieving Holiday Sales in Unprecedented Times

If you’re unaware of the holiday product scarcity concerns raging throughout American consumerism right now, you must be living in a cave.  It seems you can’t turn on the television or scroll through social media without hearing talk about empty...
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Convert Your Website into an Online Experience in 2022

Why does your business have a website?  The answers from business owners vary greatly: “So customers can find us.” “To provide basic information like location and hours of operation.” “Because every business needs a website.” “To help customers learn about...
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Are You Optimizing Your Company Values?

The fact that Disneyworld is celebrating its 50th-anniversary in 2021 brings a bit of sadness to me.  All those balloons, fireworks, branded anniversary costumes, and television specials all remind me that it’s been 25 years since I worked at Disneyworld...
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Optimizing Webinar Content on Your Website

Hosting webinars on your website is a great way to increase the SEO of your website and attract new customers.  Remember, SEO represents the ability of search engines to make a connection between your site’s content and search engine requests. ...
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Changes to Advertising on Facebook

The magic of advertising on Facebook has long been attributed to the use of Facebook pixels.  Website developers for a company add a Facebook pixel to their site’s coding, and the pixel records visitor’s behavior on the pages.  Technically, the...
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Do Customers Really Need to See Your Message Seven Times?

You likely remember this advice because you’ve heard it so many times--a person must hear a message seven times before it fully registers with them.  Is this true? What’s the big deal about “seven”? The number seven has significance for...
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Why You Need Videos to Improve the SEO of Your Website

In the U.S. alone, there are somewhere between 40 to 60 billion searches conducted on Google each month.  In fact, almost a third of users said they use the internet daily to find a local business to meet their needs. ...
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Why Email Marketing Campaigns Achieve ROI’s of $40 or More

Every person using the internet has an email account.  Think about that for a moment.  Sure, people are mindlessly scrolling on Facebook, Twitter, and TikTok throughout the day. Still, every single one of those people has an email box they...
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A Whole New World: How Consumer Behavior is Changing Television Advertising

Television advertising is an effective medium for promoting products and services.  Since many friends and family watch television together, viewing commercials together allows for collaborative discussion and group decision-making.  In fact, many big decisions such as whether or not to...
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How Geofencing Marketing Strategies Work

Are you thinking about building a geofence around your business?  It sounds pretty techy, but it’s really quite simple.  Geofencing uses GPS technology to identify mobile device users that cross over into a predefined zone.  In essence, it’s building a...
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Five Ways You Can Achieve Higher Performance With Your Teams

Managers and supervisors can spend thousands of dollars attending conferences and completing training programs to learn how to achieve higher performance from their teams.  Yet, there are straightforward strategies any leader can use to make a significant difference in the...
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iOS 15 Privacy Settings Implications for Email Marketing Campaigns

In September, Apple plans to release iOS 15.  This new version promises Apple phone consumers many new features, including an expanded Wallet app functionality, extended Safari browser capabilities, a new “focus” mode to hide apps the user doesn’t want to...
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Why You Should Rely on Marketing Professionals to Help Guide Employee Communications

Many businesses seek expertise from marketing professionals to craft messages for customers, stakeholders, and the public, but have you considered using a marketing agency for internal employee communications?  Good internal communication can boost employee satisfaction, keep employees engaged and productive,...
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Can Corporate Training Be More Effective With Less Hands-On Support?

Examine modern corporate training programs, and you’re likely to uncover heavy procedure manuals, hands-on and e-training, regular supervisor feedback, and even testing.  Are all these necessary for employees to learn how to do their jobs effectively? In 1970, tennis professional...
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The Name of the Game for 2021 Business Success is E-Commerce

Are you optimizing e-commerce sales in your business?  In the first quarter of 2020, the percentage of total households in the U.S. that purchased at least one product online in the last 12 months leaped from 15% to nearly 35%. ...
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Why We Use WordPress to Optimize Web Presence

We use WordPress to develop websites for our clients because we believe it is the best way to establish and optimize web presence so potential clients can find you easily.  With many options now available in the marketplace, here’s an...
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Do You Know How “Google My Business” Can Bring More Customers to Your Door?

With Google dominating the search engine market (92.24%), implementing more ways to help your business rank highly is critical in today’s world.  More and more consumers rely on Google searches to find businesses and products to meet their needs, and...
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3 Questions to Increase Employee Engagement

Regularly meeting with each of your team members is essential to help understand what’s going on at the job site, communicate your expectations, and steer the ship towards meeting organizational goals and objectives.  However, many managers struggle to lead effective...
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How to Optimize Your Content Marketing

If you could hop into a time machine and travel back to the 1970s, you would be challenged to find any marketing expert claiming articles are an investment in your business.  But today, content is exactly that.  When consumers are...
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