Marketing Resolutions for 2011
It's that uncomfortable time of year when we take stock of our lives and make resolutions for the things in our lives that we want to change. The same should be true for our Marketing Plans. If you've been following...
Happy Holidays!
Wishing you a happy holiday filled with family, friends, and your heart's desire!
Does Your Brand Have a Brand Book?
I'm not quite sure how I came across this hilarious post today from The Quietroom about their Santa brand book, but I'm glad I did -- for several reasons. First (and most obviously) it's hilarious! Having written some of these brand...
Focus on Your Target
photo credit: Russ Nelson Focusing on and choosing a target market is often the hardest thing for a business to do. The reasons make sense: you don't want to exclude any potential customer and you don't...
Limited Money, Limited Time – Where’s the Biggest Bang for the Buck?
Lately, I've had a lot of conversations with business owners about where the biggest bang for their buck is when it comes to advertising their business. Since it seems to be a common theme this month, I thought you might...
How Many Layers Does Your Social Media Have?
photo credit: rochelle, et. al. Social Media, like every other advertising medium works best for your brand when it's layered. But the beauty of social media is that it's easy to layer. Here are the top...
How Clearly are You Seeing Your Marketing Efforts?
I saw a tweet this morning from @DeeBlick of The Marketing Gym about assessing our marketing efforts that read: "Being painfully honest about where you wasted money on marketing is positive. Don't repeat the same old lacklustre stuff. Embrace change." It's...
How Good is Your Elevator Speech?
photo credit: 陈霆
Why Your Business Should be on Facebook
photo credit: jm3
Facebook Profile Management: Balancing Personal and Professional Lives
The worlds of our personal and professional lives are set on a collision course more strongly now than ever before, with the update to the Facebook profile management last night. Upfront and center when you go to someone's page is...
Fine Tune your Social Media Like your Golf Game
Social Media is nothing more than communication. There will always be certain individuals who are naturally better and more talented than others at communicating. Social media, like life offers several different forms to communicate in. It is important to play...
Using Online Advertising to Spread Your Message
Advertising online is an easy, and relatively inexpensive way to spread your message to your targeted audience. With most online advertising you only pay for those ads that are actually clicked on, and you have the ability to target who...
The Innovative Ducks a Little Like Social Media?
Have you watched the Oregon Ducks play football this year? If not, you’re really missing out. As I watch how innovative Coach Kelly and the Oregon Ducks are on the field I can’t help but think of the comparisons with...
Layers, the more the better
Today marketing requires more layers than ever before. Years ago the business owner could choose one or more of the three traditional media outlets and call it good. With the continual downward spiral of traditional media, business owners must find layers to define...
Email Newsletters – Powerful Communication Tools
photo credit: Dru Bloomfield - At Home in Scottsdale
Blogging-Like Eating Vegetables
I really don’t like blogging. I do find it a necessary evil today no matter what business category you fall into. Blogging seems to lend credibility to who and what it is that you do. It can make you an...
Are You a Part of Small Business Saturday?
Have you heard of Small Business Saturday? It takes place on the Saturday after Thanksgiving. And it's a movement that is growing. The concept is simple: A day to come together in support of the small businesses we love. The businesses...
5 Reasons Great Brands Aren’t Selfish
photo credit: travelmeasia As you consider creating a strong and powerful brand, a significant philosophy to consider is creating an un-selfish brand. This was important before the advent of social media, but now that many brands...