Tagging Your Business Thanks
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What is Social Media Good For?
I sit with a lot of people who don't understand why they should care what someone is drinking today, where they ate lunch, and that they just got in their car. What I try to explain to them is that...
Sometimes it’s Knowing When to Break the “Rules”
photo credit: Ahorcado You can read as many management and marketing blogs, books, and white papers. Talk to as many experts, listen to the pundits and take as many classes as you want to learn all...
Online Guerrilla Tactics
I have to admit, as much as I work in social media and employ guerrilla tactics to spread messages in a community, I hadn't adequately considered ways to utilize guerrilla tactics online to drive traffic to your website and business...
Just Because it's a "Deal" You Shouldn't Always Buy
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Competing for Attention
photo credit: skampy As a small business owner, I know, it is HARD to keep the focus on growing your business when the needs of your current business continually take all your time and attention. But...
Syncing up Your Messages
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Blue Sky Marketing (NOT!)
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Who are Your Target Market’s Influencers?
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Branding Can Be Easy
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Navigating Social Media Nightmares
photo credit: Paul Stevenson
Your Brand is Your Story
photo credit mac.rj An easy way to think of your brand is to understand that it is the story of your business. It's about the history of your business, it's about you as a protagonist, it's...
Branding Foundations
photo credit: steve p2008
Does Your Brand Inspire Passion?
We're here in the middle of football season and we have the opportunity to observe the fans of a favorite team every week. It doesn't really matter which team takes the field, you can count on one thing - there...
Your Brand Online
Twenty years ago, those of us in the business world began hearing that we needed to create a website for our business. Frankly this confounded a number of business owners. They asked, "Why would I need a webpage for my...
Your Customers Should be able to Count on You
I recently found a great little store that provided me amazing, thorough, and knowledgeable service. I was so excited about the service I received from this store I told a friend about it, and even offered to go with her...
Examining Your Marketing Environment
As you begin to put together your new strategic marketing plan, you should be sure to take into account the internal and external factors playing in your marketing environment that will be affecting you in the upcoming year. In my...
Struggling to Convert Facebook Likes to Sales Leads?
Let’s face it; social media can be overwhelming. Something that takes your teenager one minute to do takes you hours to figure out. And when you add in the complexity of doing social media for your business, sometimes it's just...
Make a Date to Review Your Plan
For the last several posts, I've been expanding on each of the questions I posed in my post "How Effective is Your Marketing Plan?" Did you follow through on the strategies you laid out in your plan to reach your...