Posts

Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

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How do digital ads work

How Do Digital Ads Work?

The landscape for advertising has drastically changed over the past ten years. Many companies have started to successfully use digital ads to generate leads and build a following. If your company is thinking about how digital ads work and incorporating this type of advertising into your overall strategy, here are five reasons why they may… Read More

How Instagram TV Works

How Instagram TV Works

Instagram TV Instagram has always been a top contender for social media gurus everywhere, and it has even been a hit for digital marketing or branding. The easy to use platform and simple idea have made Instagram one of the best places to share things and gain a following. Recently, the social media company made… Read More

Is Your Website Capturing Your Reader's Interest

Is Your Website Capturing Your Reader’s Interest?

Gaining your reader’s attention in our fast-paced society can be a challenge. If you own an online business, you want to make sure your website is capturing your reader’s interest. You have to get your products and services in front of your customers, but just how do you do that while competing with all the… Read More

Is Television Advertising Dead

Is Television Advertising Dead?

With so many advertising channels available in today’s world, marketers may find themselves confused about where traditional channels such as television stand. There are some who claim that television advertising is on the way out and will eventually be replaced with all digital modes, but we argue that this cannot be further from the truth…. Read More

Why Use Facebook Advertising

Why Use Facebook Advertising? (Infographic)

Few media platforms allow you to be laser-focused, and there certainly isn’t a platform that gives you the tools to narrow your search for specific demographics as Facebook does. As a business owner of a B-to-C or B-to-B you just simply cannot overlook advertising on Facebook. The most important reason for a business to have and manage… Read More

Is radio advertising right for my business

Is Radio Advertising Right For My Business?

There was a time when it seemed like traditional media, such as television and radio advertising were on their way out as far as marketing was concerned. Everyone saw the advantages of digital media and quickly hopped on the bandwagon. However, they were soon to find out that traditional advertising still had a place in… Read More

Telly-Awards-1

Paradux Media Group Wins FIVE Telly Awards

Eagle Point, OR – 6/04/18 – Paradux Media Group announced today it won multiple awards at the 39th Annual Telly Award presentations. Paradux Media won for their work on video projects with the Jackson County Fire District #3, The Holly Theatre, and the Human Bean in the 39th Annual Telly Awards. The Telly Awards honors… Read More

content is king

Content is King

In today’s world, many business owners are becoming cognizant of the fact that effective internet marketing services can help their companies remain on track to perpetual growth. However, many of these corporate leaders possess little knowledge regarding which steps should be implemented to help their companies excel in the online world. If this is your… Read More

your business isnt too small to hire an advertising agency

Your business isn’t too small to hire an advertising agency

A successful small business has two essential elements to it. One, the core service or the product. Two, marketing and advertising. A mediocre product or service with great advertising will always outsell a great product with mediocre advertising. Time and time, advertising has proven it’s worth. Who doesn’t like Apple’s commercials? They’re beautifully woven around… Read More

why your business should hire an agency as your social media manager

Why Your Business Should Hire an Agency as Your Social Media Manager

When you’re a business owner, it’s in your best interest to make sure the company thrives. A substantial part of a business’ success relies on its relevancy. If a company’s not useful or keeping up with the times, it’s bound to fail. In 2018, it’s almost bizarre for a company to avoid having a digital… Read More

how to create a compelling email campaign

How to Create a Compelling Email Campaign

It’s never a good idea to spam the subscribers or customers that you have on your email marketing list. However, you do want to stay in contact with them so that your business stays on their radar. How can you accomplish this and actually create value for your recipients? The answer is by focusing on… Read More

defining your demographics and target audience

Defining Your Demographics and Target Audience

If you are new to the world of online marketing or just can’t seem to find that sweet spot that drives engagement that leads to conversions, it’s time to pay attention. Too often, we neglect to understand just how constant the evolution of our target audience actually is. There are no set-in-stone standards or ways… Read More

Connecting your brand with social media advertising

Connecting Your Brand With Social Media Advertising

Connecting a brand with a well-received online presence is not a task that is easily achievable overnight. Knowing how to properly and effectively connect with your brand when considering social media advertising is essential to maximize your online reach and your ability to attract new followers and prospective customers. Social Media Advertising Strategies. Research Your… Read More

how to create an effective Facebook advertising campaign

How to Create an Effective Facebook Advertising Campaign

If you aren’t already using Facebook advertising to promote your business, you really should be. Facebook ads are a profitable marketing technique that’s taking over the social media platform. Tips on creating an effective Facebook advertising campaign Test Out One Thing at a Time Instead of trying to change too much all at once, you… Read More

utilizing your customers mobile devices is easier than ever before

Utilizing Your Customer’s Mobile Devices is Easier Than Ever Before

Most people already know about the importance of serving mobile users. Mobile users can account for anywhere from 20 to 50 percent of the site’s total traffic. While the audience varies from business to business, the constant for most businesses is that they are not utilizing the features of mobile devices to connect and engage… Read More

learning to use google analytics is a valuable tool

Learning to Use Google Analytics is a Valuable Tool

For new bloggers or website owners, you know that Google Analytics is supposed to be a powerful tool in your arsenal. Unfortunately, it can be overwhelming and incredibly confusing. If you can learn even a small segment of what the data means, it can really empower and elevate your blog or website. How to Get… Read More

online branding tips from the pros that help companies like Coca-Cola succeed

Online Branding: Tips from the Pros that Help Companies Like Coca-Cola Succeed

Big brands Coca-Cola and Nike have always used traditional media like print, TV, and radio to drive their branding campaigns. But the same rules that help them win in offline channels don’t apply to the digital world. Some brands fall flat when it comes to making the transition online, but brands like Coca-Cola know that… Read More

Personalized Brand Evaluation

The Power of Customer Reviews Online

In today’s social media world, it pays to have an online presence. It’s not even that hard to do. All you need to start yourself building an online presence for your business is a website, Make sure you have a page that allows customer reviews. It may also help if you can create a robust… Read More

online marketing stategy image

Making the Most Out of Your Online Advertising Budget

How much money do you plan to spend on digital marketing? According to a study conducted by Gartner, 65 percent of professional marketers plan to increase their online advertising expenditure. This trend is being fueled by a shift from offline media to digital media as well as the growth of paid social advertising. As a… Read More

content marketing strategy

Digital Marketing Tips for WordPress Users

  Creating your website with WordPress was an accomplishment. Now, you can post information and news regarding your business and brand. .You also can publish valuable content that improves the lives of your prospects and customers. Despite the quality of the content you publish, you still might not attract the number and types of visitors that… Read More