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Social Media Class, Medford Oregon, advertising agency, web design, website, web site, SEO, social media management, social media marketing, medford, grants pass, oregon

Growing Your Business with Social Media

Mike Frey and Tisha Oehmen, Paradux Media Group will be presenting a short seminar on how to Grow Your Business with Social Media. See you there? Join us at the Rogue Valley Business Resource Fair.

finding-brand

Using and Buying Media Wisely

This seems like a good time, before we get fully into planning season, to talk about the best uses of media. I touched on this briefly in my recent post the Intersection of Planning and Improvisation. But this is really a topic that deserves a full post before annual plans are laid for 2011. The first thing… Read More

web design, website design, social media management, social media marketing, SEO, internet marketing, medford, grants pass, Oregon, advertising agency

Traditional Media Created Social Media

photo credit: susan solinski Prior to conglomeration there was a time when radio, television and print were local community outlets.  The big three were locally owned, and focused on the local community.  Now most decisions that are made for communities regarding their major media are made from thousands of miles away.  What music to play,… Read More

finding-brand-featured

5 Reasons Social Media Should be in the 2011 Marketing Plan

Social media certainly is all the rage right now – but is it going to be in your 2011 Strategic Marketing Plan? If not, here are five reasons it should be: Your customers are on social media. They have Facebook accounts, Twitter profiles, Foursquare checkins and are on Linkedin. If you’re business isn’t on them,… Read More

beyond-the-pond-featured

What’s Next For Social Media?

While the big brands and big boxes have taken early advantage of social media, if social media continues to grow it will be because of the smaller local businesses.  Big brands are paving the way which makes sense being that social media is more popular in the larger markets. The next phase will take place… Read More

marketing plan

Marketing Plan: Intersection of Planning and Improvisation

I thought I’d take a moment before the frenzy of annual strategic planning begins to discuss some strategies you might want to consider as you start to build your annual strategic marketing plan. Naturally, your strategic marketing plan should contain your best guess as to how you’re going to advance your brand and product positions… Read More

grassroots marketing

Grassroots Marketing: Where Social Media Makes Perfect Sense

We belong to a local Chamber of Commerce that represents a lot of small communities in the area that we live. It represents small communities with populations as high as 8,000, but most closer to 1,000. Like a lot of small communities, the summers are filled with unique and creative events on the weekends.  The… Read More

tedx

Brand Marketing: Service. Community. Value. Substance.

As usual, brand marketing is almost always on my mind, and as I was watching this exceptional TedxPennQuarter video by David Armano and David flashed a slide up that said: Service. Community. Value. Substance. While David was talking about social communities, the reality is he also published the recipe for creating an amazing brand and a successful business…. Read More

buzz marketing

Buzz Marketing Ideas for Branding

Branding is about being memorable and creating buzz marketing. There are lots of ways to do it; you just have to get creative. Here are some buzz marketing ideas to get you started Why not work out a deal with a local coffee stand to hand out a discount card to your customers for their product?… Read More

window clings

Branding with Window Clings

Many retail establishments are well positioned to be highly visible from drive-by traffic. Many of those same retail establishments are missing the best advertising and Marketing POS available – their location, and specifically their windows. Window clings are a viable method for putting your promotional message out where people driving past can see it. Granted, in… Read More