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social media brand strategy

Social Media and Brand Strategy

Social media is a very hot topic right now, and rightfully so. I’ve heard more than one company wonder out loud though if it belongs in the Brand Strategy. In my opinion, the answer is a resounding YES. If it’s not part of your integrated Brand Strategy, you’re missing a vital channel for furthering your… Read More

marketing-firm

Considerations for Choosing a Marketing Firm

I’m honored to be the guest blogger today over at the rno1 blog. Head on over to their blog to learn what six questions you should be asking any marketing or advertising agency you’re considering hiring. Knowing the answer to these questions will help you make sure you’re hiring the right firm for your business.
We’re working on having the folks at rno1 guest post here as well – so stay tuned!

local business southern oregon

Practice Patience

For local business owners the world over, and in Southern Oregon, the three keywords to opening or running a business have been location, location, location.  In today’s economic and marketing environment the new three keys to success are patience, patience, patience.  From an economic standpoint, we’ve been in a cycle where disposable income just doesn’t… Read More

brand development

Brand Development Doesn’t Have to be Expensive

I’m continually amazed at how often we in the marketing profession, and those in business, assume that brand development has to be expensive! This misnomer is honestly come by, though, because in good times, it’s easy to spend a lot of money on updating your brand image. But having cash ready to spend isn’t a prerequisite to… Read More

fun marketing campaign

Fun Marketing Campaigns Can Make Your Brand Memorable

What’s your claim to fame? How is your brand memorable in your community? Are you the go-to business for sponsoring non-profits either monetarily or with volunteers? Do you have a big annual blow-out sale? Do you get wacky at Halloween or St. Patrick’s Day with fun marketing campaigns? Crazy sports fan? The brand is all… Read More

reputation management

Reputation Management: Your Brand on the Web

The Web. Twitter. Facebook.  Biznik. Foursquare. Merchant Circle. Blogs and Comments. If you’re not at least aware of how these websites are already affecting your brand – it’s time to figure out online reputation management, NOW. Whether or not you intentionally maintain a presence on social media, your business, your brand, your customers, and your… Read More

local social media

5 Reasons a Local Business Owner Should be Involved in Social Media

There are many reasons that every local business should be involved in local social media.  I’ve found that if it takes more than five reasons, then they are afraid of what they don’t understand, or are fearful of change.  To go beyond five you are just reaffirming to someone who believes in what you are… Read More

beyond-the-pond-featured

Using Social Media Apps with Promotions

We’re rolling out social media promotions for a local client of ours.  The business will be giving away a pair of season tickets to the Oregon Ducks 2010 Football season.  A hot ticket!  The Ducks went to the Rose Bowl last year and had been picked to win the Pac-10 again.  The Ducks have sold… Read More

media fragmentation

Media Fragmentation, It Always Seems To Happen

How much has social media fragmentation affected your audience and at what cost?  Traditional media tries to entertain an audience and keep it, so they can then sell advertising within that form of entertainment.  While the programming and editorial content has become corporate blah for the most part audiences, have rushed over to other venues… Read More

brand moments

Tiny Brand Moments

In the midst of running a business, it’s admittedly difficult to maintain the focus on what your brand stands for. After all, you’ve got customers needs to meet, deadlines to manage, and in some cases, employees to direct. That is why it is critical that you take the time to make sure that everything you’re… Read More

traditional media social media

Thoughts on Traditional Media Meeting Social Media

I saw a commercial the other night from Coleman; you know the lantern and overnight camp gear company.  Their claim was that they were the original social network, pretty clever I thought and pretty much on target.  While brands that target a younger and more geeky, (for lack of a better word) consumer with social… Read More