Traditional Media has been doing it for years, building an audience through programming and marketing and then turning around and selling your business the opportunity to talk to their audience. Social Media is the opportunity for YOU, the local business owner to create your own audience to communicate to and through. Building an audience in… Read More
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Posts
What’s Your Brand Story?
From start to finish, a well-executed brand is really just about telling a good story. Well-written stories are fairly predictable in their format, they have a beginning, middle, and end. The pieces of the story that are being told are consistent with, and advance, the storyline. They don’t pursue irrelevant tangents, and each paragraph and chapter… Read More
Using Product Promotions to Extend Your Brand
Once you’ve established your brand position, and even created a branding commercial or two — it is inevitable that the next call you receive from your boss (or the CFO) is a plea/mandate to run a promotion to sell your product (yesterday)! In that moment the balance sheet requires moving a product for the financial… Read More
Branding Consistently
The hardest part about branding is keeping tight control on your branding consistency — always using the same logo, sticking with your tag line, maintaining your presence in the media, sticking with YOUR plan. The reason that branding consistently is hard is that it’s so much easier, and often faster, to get things done and… Read More
Branding With Actions – Not Words
I’m pleased to be the guest blogger this week over on the Marketing by Deepak blog. Click on over here to learn about why Branding With Actions – Not Words is critical to your business success. Too often, when we consider branding, we focus entirely on the name of the business, the smartness of the tag line,… Read More
Online Advertising in the Age of Adwords
With the advent of our new economy, we’re seeing a pretty significant move from traditional media dollars to online media. The reasons are several-fold. Traditional advertising takes a big bite out of a limited marketing budget. Online advertising is quite cheap in comparison with traditional media. Marketing budgets are getting smaller – not larger. Online… Read More
Growing Your Business with Social Media
Mike Frey and Tisha Oehmen, Paradux Media Group will be presenting a short seminar on how to Grow Your Business with Social Media. See you there? Join us at the Rogue Valley Business Resource Fair.
Using and Buying Media Wisely
This seems like a good time, before we get fully into planning season, to talk about the best uses of media. I touched on this briefly in my recent post the Intersection of Planning and Improvisation. But this is really a topic that deserves a full post before annual plans are laid for 2011. The first thing… Read More
Traditional Media Created Social Media
photo credit: susan solinski Prior to conglomeration there was a time when radio, television and print were local community outlets. The big three were locally owned, and focused on the local community. Now most decisions that are made for communities regarding their major media are made from thousands of miles away. What music to play,… Read More
5 Reasons Social Media Should be in the 2011 Marketing Plan
Social media certainly is all the rage right now – but is it going to be in your 2011 Strategic Marketing Plan? If not, here are five reasons it should be: Your customers are on social media. They have Facebook accounts, Twitter profiles, Foursquare checkins and are on Linkedin. If you’re business isn’t on them,… Read More
What’s Next For Social Media?
While the big brands and big boxes have taken early advantage of social media, if social media continues to grow it will be because of the smaller local businesses. Big brands are paving the way which makes sense being that social media is more popular in the larger markets. The next phase will take place… Read More
Marketing Plan: Intersection of Planning and Improvisation
I thought I’d take a moment before the frenzy of annual strategic planning begins to discuss some strategies you might want to consider as you start to build your annual strategic marketing plan. Naturally, your strategic marketing plan should contain your best guess as to how you’re going to advance your brand and product positions… Read More