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ducks-flying
grassroots marketing

Grassroots Marketing: Where Social Media Makes Perfect Sense

We belong to a local Chamber of Commerce that represents a lot of small communities in the area that we live. It represents small communities with populations as high as 8,000, but most closer to 1,000. Like a lot of small communities, the summers are filled with unique and creative events on the weekends.  The… Read More

tedx

Brand Marketing: Service. Community. Value. Substance.

As usual, brand marketing is almost always on my mind, and as I was watching this exceptional TedxPennQuarter video by David Armano and David flashed a slide up that said: Service. Community. Value. Substance. While David was talking about social communities, the reality is he also published the recipe for creating an amazing brand and a successful business…. Read More

buzz marketing

Buzz Marketing Ideas for Branding

Branding is about being memorable and creating buzz marketing. There are lots of ways to do it; you just have to get creative. Here are some buzz marketing ideas to get you started Why not work out a deal with a local coffee stand to hand out a discount card to your customers for their product?… Read More

window clings

Branding with Window Clings

Many retail establishments are well positioned to be highly visible from drive-by traffic. Many of those same retail establishments are missing the best advertising and Marketing POS available – their location, and specifically their windows. Window clings are a viable method for putting your promotional message out where people driving past can see it. Granted, in… Read More

social media brand strategy

Social Media and Brand Strategy

Social media is a very hot topic right now, and rightfully so. I’ve heard more than one company wonder out loud though if it belongs in the Brand Strategy. In my opinion, the answer is a resounding YES. If it’s not part of your integrated Brand Strategy, you’re missing a vital channel for furthering your… Read More

marketing-firm

Considerations for Choosing a Marketing Firm

I’m honored to be the guest blogger today over at the rno1 blog. Head on over to their blog to learn what six questions you should be asking any marketing or advertising agency you’re considering hiring. Knowing the answer to these questions will help you make sure you’re hiring the right firm for your business.
We’re working on having the folks at rno1 guest post here as well – so stay tuned!

local business southern oregon

Practice Patience

For local business owners the world over, and in Southern Oregon, the three keywords to opening or running a business have been location, location, location.  In today’s economic and marketing environment the new three keys to success are patience, patience, patience.  From an economic standpoint, we’ve been in a cycle where disposable income just doesn’t… Read More

brand development

Brand Development Doesn’t Have to be Expensive

I’m continually amazed at how often we in the marketing profession, and those in business, assume that brand development has to be expensive! This misnomer is honestly come by, though, because in good times, it’s easy to spend a lot of money on updating your brand image. But having cash ready to spend isn’t a prerequisite to… Read More

fun marketing campaign

Fun Marketing Campaigns Can Make Your Brand Memorable

What’s your claim to fame? How is your brand memorable in your community? Are you the go-to business for sponsoring non-profits either monetarily or with volunteers? Do you have a big annual blow-out sale? Do you get wacky at Halloween or St. Patrick’s Day with fun marketing campaigns? Crazy sports fan? The brand is all… Read More