There are many reasons that every local business should be involved in local social media. I’ve found that if it takes more than five reasons, then they are afraid of what they don’t understand, or are fearful of change. To go beyond five you are just reaffirming to someone who believes in what you are… Read More
- Skip to primary navigation
- Skip to secondary navigation
- Skip to main content
- Skip to primary sidebar
Posts
Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Using Social Media Apps with Promotions
We’re rolling out social media promotions for a local client of ours. The business will be giving away a pair of season tickets to the Oregon Ducks 2010 Football season. A hot ticket! The Ducks went to the Rose Bowl last year and had been picked to win the Pac-10 again. The Ducks have sold… Read More
Media Fragmentation, It Always Seems To Happen
How much has social media fragmentation affected your audience and at what cost? Traditional media tries to entertain an audience and keep it, so they can then sell advertising within that form of entertainment. While the programming and editorial content has become corporate blah for the most part audiences, have rushed over to other venues… Read More
Tiny Brand Moments
In the midst of running a business, it’s admittedly difficult to maintain the focus on what your brand stands for. After all, you’ve got customers needs to meet, deadlines to manage, and in some cases, employees to direct. That is why it is critical that you take the time to make sure that everything you’re… Read More
Thoughts on Traditional Media Meeting Social Media
I saw a commercial the other night from Coleman; you know the lantern and overnight camp gear company. Their claim was that they were the original social network, pretty clever I thought and pretty much on target. While brands that target a younger and more geeky, (for lack of a better word) consumer with social… Read More
Social Marketing: Why it matters.
We do believe that social media and social marketing has radically altered advertising. We believe that social media can level the playing field between Madison Avenue and local business owners. It’s not a fad, the landscape of social media has changed dramatically over the past three years, and what we see today will dramatically change… Read More
Lessons in Brand Authenticity
I stumbled across a question posed on LinkedIn this morning that got me thinking. The question was: How do you see social platforms evolving in the future? And while I answered it from a personal standpoint, I neglected the answer from a brand authenticity perspective – an oversight I aim to correct here. Social Media… Read More
Brand Identity Design – Creating Good Corporate Identity
Does your Corporate Identity match your tagline and brand position? If not, it’s time for an update!
Who is your ideal customer? Do you really know?
In my years of selling media, I’ve met with hundreds of local business owners. In asking business owners to describe who their ideal customers or clients were, they usually explained who they wished their customers were and not who their customers actually were. They may have seen a couple of BMW’s or Mercedes pull into… Read More
Why the answer should be “Yes” to an Advertising Agency
In a lot of cases you could be dealing with several vendors with all the POS, printing needs and all the different avenues that you advertise in or want to advertise in. All of these vendors have their own objective and their own ideas, and while some may be good ideas they may not be what you’re all about, and the y certainly aren’t consistent.
Brand Evolution
You’ve got your tagline; you know what your brand position stands for, and you’ve taken a hard look at your business to see what fits and what doesn’t fit. (If you haven’t it’s OK, you can catch up here.) So now comes the BIG QUESTION — do you update/change your logo and business name or… Read More
