Social media marketing is no longer a negotiable part of a company’s overall marketing efforts. In fact, social media is so essential to the success of a business that it is often the central focus of any company’s marketing campaign. Small businesses need great social media marketing campaigns just as much as big businesses do…. Read More
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Posts
Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Creating a Solid Online Marketing Campaign with The Help of a Professional Marketing Firm
A well-organized online marketing campaign can win you significant numbers of customers. By some estimations, a good online marketing campaign can yield more clients than SEO and social media marketing when the conducted separately. The following are some steps you can take towards creating the campaign. Define your online marketing target We often engage in… Read More
Traditional And Social Media Videos
The world of content engagement and marketing is changing. Video is in more demand than ever, providing brands the ability to engage, and connect with customers like never before. It’s more than just for a television commercial, it’s for telling your brand’s story through multiple traditional and social channels. At Paradux Media Group, we understand how important it is… Read More
Why Hiring a Professional Marketing Firm Can Pay Off Big
Whether you are a small or midsize business in the Southern Oregon area who is looking to grow their business, you will need to drive the kind of traffic to your website that results in solid leads. While it may appeal to you to hire a cheap freelancer or an individual who charges rock-bottom rates… Read More
Using Instagram for Business and Watch it Grow
Instagram has been growing steadily since it was launched. Statistics from 2016 indicate that it had close to 500 million active users who were interacting every month. With close to 70 million pictures shared each day on the platform, it makes sense for you to utilize Instagram for business digital marketing purposes. Totally Visual The… Read More
A Picture is Worth 1,000 Visitors. The Effectiveness of Using Images in your Digital Marketing Campaigns
Including the right digital marketing images for your company can pay huge dividends. Over 65 percent of all people are visual learners. Over 90 percent of all material that your brain processes is visual and presentations that include visuals are over 43 percent more persuasive. Therefore, if you are planning a campaign, you need to… Read More
Why Video Marketing is so Important
These days, many business owners are thinking about how to make their companies as successful as possible. If this is the case for you, now is the time to learn about how video marketing can help take your organization into a new dimension of excellence and exceptionalism. Learn more about why video advertising is so… Read More
Marketing Tips To Get Your Small Business Off The Ground
You just started your small business and have the foundation built. Now what? It’s time to promote your business and acquire customers. Marketing is essential to the success of any business, but for a small business, it could mean the difference between succeeding or failing. To maximize your marketing efforts, try these marketing tips. Marketing… Read More
Email Marketing: What It Is and Why You Should Be Doing It
There are many different marketing avenues that we’re told our business should take. But when you’re on a budget for both time and money, how do you know which is really necessary and which you should focus on first? One of the marketing strategies you’ve probably heard a thing or two about is email marketing…. Read More
How to Execute a Successful #GivingTuesday Marketing Campaign
These days, many business owners are ready to launch a marketing campaign that targets donors and raises funds for a great cause. If you’re preparing to execute a Giving Tuesday campaign, now is the time to access strategies and systems that will help you obtain optimal results. Use some or all of the techniques outlined… Read More
What Is Long Tail Search And Why You Should Focus On It
The phrase “Long Tail Search” is meant to be a visual description of the graph that represents keyword searches. Some compare it to a dragon. The head of the dragon is the part that’s less specific yet makes up most of the dragon’s bulk. For example, that’s the keyword jewelry or diamond, which has tons… Read More
Marketing Guide to Capturing Online Sales this Cyber Monday
It’s no secret that the day after Thanksgiving is expected to be one of the biggest shopping days of the year. While many business owners know this, they haven’t recognized the fact that they can utilize online marketing strategies to optimize their sales. By participating in Cyber Monday, you’ll likely find that your company can… Read More
The Insider’s Guide to the Perfect Landing Page
A landing page is a “make or break” page. To clarify, the purpose of a landing page is to get conversions, to get a specific action from the visitor, to get information needed to close the deal. If a visitor arrives at your landing page and doesn’t fill out the form, doesn’t convert —well, you… Read More
Prepare Now for Small Business Saturday 2016
Black Friday is hardly a day for small businesses. Sure, it can help them attract new customers. However, most of them instead look forward to Small Business Saturday 2016. We strongly urge you to participate this year on November 26 either as a seller or a buyer. This is your day! Now, Small Business Saturday… Read More
How Does a Marketing Agency Work?
A marketing agency plays a crucial role in the modern business. In most cases, an agency is working with a business to solve an advertising-related problem. This problem is different for every business and could include anything from getting started on social media to finding the best advertising available. How Does a Marketing Agency Work?… Read More
The Advertising Agency of the Future
Navigating through all of the modern tools and data marketing options can be confusing. While technology has introduced several new ways to measure results, some of which are widely available, constant changes make it difficult for the average business owner to use them. Being able to take advantage of modern technology isn’t just a necessity,… Read More
Paradux Media Group Named 2016 Eagle Point and the Upper Rogue Business of the Year
Voted on by the members of the Eagle Point and Upper Rogue Chamber the business of the year represents the ideals of doing business in the Upper Rogue. Eagle Point, OR. – September 19, 2016 – Paradux Media Group was named 2016 Eagle Point and Upper Rogue Chamber of Commerce Business of the Year. Paradux… Read More
Increase Your Marketing Presence
In the world of marketing, there always seems to be a new way to advertise a good or service. While it is worth your while to increase your marketing presence, marketing novices tend to go overboard with the latest trends. There are clearly some great ways to increase your marketing presence and be noticed, but… Read More
Paradux Media Group receives 2016 Oregon Excellence Award
FOR IMMEDIATE RELEASE: September 7th, 2016 – Paradux Media Group has been selected for the 2016 Oregon Excellence Award amongst all its peers and competitors by the American Economic Institute (AEI). Each year the AEI conducts business surveys and industry research to identify companies that have achieved demonstrable success in their local business environment and industry… Read More
Choosing Your Logo Color
Your logo is probably the first thing that comes to mind when people think about your brand, so it makes sense to give it a memorable design. This should include color, but that doesn’t always come to mind when business owners are deciding on a great logo. Logo color can tell people a lot about… Read More