Online Branding: Tips from the Pros that Help Companies Like Coca-Cola Succeed
Big brands Coca-Cola and Nike have always used traditional media like print, TV, and radio to drive their branding campaigns. But the same rules that help them win in offline channels don't apply to the digital world. Some brands fall...
The Power of Customer Reviews Online
In today's social media world, it pays to have an online presence. It's not even that hard to do. All you need to start yourself building an online presence for your business is a website, Make sure you have a...
Making the Most Out of Your Online Advertising Budget
How much money do you plan to spend on digital marketing? According to a study conducted by Gartner, 65 percent of professional marketers plan to increase their online advertising expenditure. This trend is being fueled by a shift from offline...
Digital Marketing Tips for WordPress Users
Creating your website with WordPress was an accomplishment. Now, you can post information and news regarding your business and brand. .You also can publish valuable content that improves the lives of your prospects and customers. Despite the quality of the...
The Top Social Media Platforms for Small Businesses
Social media marketing is no longer a negotiable part of a company's overall marketing efforts. In fact, social media is so essential to the success of a business that it is often the central focus of any company's marketing campaign....
Creating a Solid Online Marketing Campaign with The Help of a Professional Marketing Firm
A well-organized online marketing campaign can win you significant numbers of customers. By some estimations, a good online marketing campaign can yield more clients than SEO and social media marketing when the conducted separately. The following are some steps you...
Traditional And Social Media Videos
The world of content engagement and marketing is changing. Video is in more demand than ever, providing brands the ability to engage, and connect with customers like never before. It's more than just for a television commercial, it's for telling your brand's story through...
Why Hiring a Professional Marketing Firm Can Pay Off Big
Whether you are a small or midsize business in the Southern Oregon area who is looking to grow their business, you will need to drive the kind of traffic to your website that results in solid leads. While it may...
Using Instagram for Business and Watch it Grow
Instagram has been growing steadily since it was launched. Statistics from 2016 indicate that it had close to 500 million active users who were interacting every month. With close to 70 million pictures shared each day on the platform, it...
A Picture is Worth 1,000 Visitors. The Effectiveness of Using Images in your Digital Marketing Campaigns
Including the right digital marketing images for your company can pay huge dividends. Over 65 percent of all people are visual learners. Over 90 percent of all material that your brain processes is visual and presentations that include visuals are...
Why Video Marketing is so Important
These days, many business owners are thinking about how to make their companies as successful as possible. If this is the case for you, now is the time to learn about how video marketing can help take your organization into...
Marketing Tips To Get Your Small Business Off The Ground
You just started your small business and have the foundation built. Now what? It's time to promote your business and acquire customers. Marketing is essential to the success of any business, but for a small business, it could mean the...
Email Marketing: What It Is and Why You Should Be Doing It
There are many different marketing avenues that we’re told our business should take. But when you’re on a budget for both time and money, how do you know which is really necessary and which you should focus on first? One...
How to Execute a Successful #GivingTuesday Marketing Campaign
These days, many business owners are ready to launch a marketing campaign that targets donors and raises funds for a great cause. If you're preparing to execute a Giving Tuesday campaign, now is the time to access strategies and systems...
What Is Long Tail Search And Why You Should Focus On It
The phrase "Long Tail Search" is meant to be a visual description of the graph that represents keyword searches. Some compare it to a dragon. The head of the dragon is the part that's less specific yet makes up most...
Marketing Guide to Capturing Online Sales this Cyber Monday
It's no secret that the day after Thanksgiving is expected to be one of the biggest shopping days of the year. While many business owners know this, they haven't recognized the fact that they can utilize online marketing strategies to...
The Insider’s Guide to the Perfect Landing Page
A landing page is a "make or break" page. To clarify, the purpose of a landing page is to get conversions, to get a specific action from the visitor, to get information needed to close the deal. If a visitor...
Prepare Now for Small Business Saturday 2016
Black Friday is hardly a day for small businesses. Sure, it can help them attract new customers. However, most of them instead look forward to Small Business Saturday 2016. We strongly urge you to participate this year on November 26...
How Does a Marketing Agency Work?
A marketing agency plays a crucial role in the modern business. In most cases, an agency is working with a business to solve an advertising-related problem. This problem is different for every business and could include anything from getting started...
The Ad Agency of the Future
Navigating through all of the modern tools and data marketing options can be confusing. While technology has introduced several new ways to measure results, some of which are widely available, constant changes make it difficult for the average business owner...