Branding! Everyone has heard the term, not everyone knows what it specifically means. Now those who do no know, have a ready reference in a work by Tisha Oehmen of Eagle Point.
Finding Brand is a work that has spanned the last couple of years, but is the life work of Oehmen, partner in Paradux Media Group, also of Eagle Point. In a few short words, branding is the essence of the owner and the company they have created. Oehmen points out that branding is more than personality, but it is personality, along with the business image that is portrayed, the “thing” that people see when they look at your company. [Read More].