Step into the captivating universe of Video Marketing Insights on Paradux Media Group’s blog, where the power of visuals takes center stage in driving brand engagement and connection. In this dedicated space, we unravel the intricacies of video marketing, offering insights, strategies, and expert perspectives to empower businesses in creating compelling and impactful video content.

In an era where attention spans are fleeting, video has emerged as a dynamic medium that captures hearts, minds, and the essence of a brand. At Paradux Media Group, we understand the transformative impact of video marketing in conveying messages, fostering emotional connections, and elevating brand visibility.

Our articles cover various topics, from the fundamentals of video production and storytelling to advanced strategies for leveraging different video platforms and maximizing audience engagement. Whether you’re a small business aiming to humanize your brand or a large corporation looking to connect with a global audience, our insights cater to diverse needs and goals.

Explore the dynamics of creating video content that not only tells a story but also resonates with your target audience. We delve into the art of scripting, cinematography, and post-production to ensure that your videos leave a lasting impression and contribute to the overall narrative of your brand.

Stay abreast of industry trends that are reshaping the video marketing landscape, from the rise of short-form video content to the integration of interactive elements in video campaigns. Our articles provide actionable takeaways, case studies, and practical tips to guide businesses in optimizing their video marketing strategies and staying ahead in the competitive digital space.

Whether you’re aiming to build brand awareness, drive conversions, or enhance customer engagement, Paradux Media Group’s Video Marketing Insights is your go-to resource. Join us on this journey where each frame is a canvas for storytelling, and each article is a step toward unlocking the full potential of video marketing for your brand’s success in the visual age.

Telling Your Story with Video

Have you ever watched a YouTube video to figure out how to use a product or learn how a service works?  If so, you’re not alone.  It turns out that nearly 96% of people have done the same thing.  People love watching videos and, on average, view about sixteen hours of videos online each week. …

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Why You Need Videos to Improve the SEO of Your Website

In the U.S. alone, there are somewhere between 40 to 60 billion searches conducted on Google each month.  In fact, almost a third of users said they use the internet daily to find a local business to meet their needs.  For business owners, this means that being found on the internet is critical to gaining…

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Attract Customers’ Attention with Engaging Video Content

If you’re not using video content to promote your brand or advertise your product, you’re missing the attention of many customers.  Packed agendas and multitasking have left humans with shortened attention spans and a desire to consume information that entertains as well as informs. Why should you be using video content in your marketing strategy?…

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Marketing Trends In 2020 That You Can Utilize

Marketing innovation is moving rapidly this year. Trends in 2020 will focus on the adoption of new technologies that will have an impact both on your digital and conventional marketing. Keeping Bert Happy Google recently applied the most recent update to its algorithm and its name is Bert. As per their own words, Bert is…

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Benefits Of YouTube Advertising

Every day there are fewer eyeballs on television programs and more on YouTube. Brands have been making adjustments to their budgets and moving advertising dollars from traditional TV advertising to advertising in YouTube programming. Here are just some of the benefits of YouTube Advertising. Reach The first benefit is the number of people that you…

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Benefits of Video Testimonials

There are several benefits of video testimonials that most businesses should consider. Exposure The first benefit is that it is going to allow the company to gain exposure. This means that it can increase the amount of interest that a person is going to have in your business. Therefore, they are going to share the…

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Brand Awareness Through Video

Brand awareness has evolved so much over the last 10 years. Prior to digital marketing, we gained an awareness of popular brands by television ads, radio spots, and even direct mailings. Now, there are a variety of marketing resources readily available, so building video brand awareness has never been easier. Understanding Brand Awareness Building brand…

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Video Production for Website & Social Media

Are you ready to stand out from the crowd? If you are a business owner in Southern Oregon, you know how important it is to have high visibility on the web. We can offer you top-level video production for social media networks. With a series of highly useful videos, your business will reach a whole…

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Why Video Marketing Is Important To Your Business

There’s no doubt that videos marketing is becoming more integrated into our everyday interactions. From social media posts to testimonials and product demos, videos continue to command a huge percentage of internet traffic. This explains why YouTube is the second largest search engine today raking in a whopping 3 billion searches a month. As such incorporating videos…

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Why Small Businesses Need More Videos

When it comes to marketing, especially small business owners, every dollar counts, and any investments need to pay off, regardless of monetary value. But where do you start in a world of glossy ads and billboards? Simply put, it’s with a video. Long gone are the days of a pretty picture with a logo reeling…

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How does Facebook Live Video Work?

Offering Facebook live videos is a great way to boost your business online. Your fans will love this fun way to interact with you while learning about your business and experiencing the value you offer. If you want to grow your brand quickly, creating Facebook live video is a fun and engaging way to do…

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Is TV Advertising Right for My Business?

So many businesses have joined the digital marketing bandwagon that you may not have thought about TV advertising lately. Although television falls in the same category as other traditional channels, it still has some appealing advantages. Audience Regardless of whether you buy advertising time on a local station or a national network, television can reach…

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How Do Digital Ads Work?

The landscape for advertising has drastically changed over the past ten years. Many companies have started to successfully use digital ads to generate leads and build a following. If your company is thinking about how digital ads work and incorporating this type of advertising into your overall strategy, here are five reasons why they may…

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Is Television Advertising Dead?

With so many advertising channels available in today’s world, marketers may find themselves confused about where traditional channels such as television stand. There are some who claim that television advertising is on the way out and will eventually be replaced with all digital modes, but we argue that this cannot be further from the truth.…

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Paradux Media Group Wins FIVE Telly Awards

Eagle Point, OR – 6/04/18 – Paradux Media Group announced today it won multiple awards at the 39th Annual Telly Award presentations. Paradux Media won for their work on video projects with the Jackson County Fire District #3, The Holly Theatre, and the Human Bean in the 39th Annual Telly Awards. The Telly Awards honors…

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Traditional And Social Media Videos

The world of content engagement and marketing is changing. Video is in more demand than ever, providing brands the ability to engage, and connect with customers like never before. It’s more than just for a television commercial, it’s for telling your brand’s story through multiple traditional and social channels. At Paradux Media Group, we understand how important it is…

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Using Instagram for Business and Watch it Grow

Instagram has been growing steadily since it was launched. Statistics from 2016 indicate that it had close to 500 million active users who were interacting every month. With close to 70 million pictures shared each day on the platform, it makes sense for you to utilize Instagram for business digital marketing purposes. Totally Visual The…

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A Picture is Worth 1,000 Visitors. The Effectiveness of Using Images in your Digital Marketing Campaigns

Including the right digital marketing images for your company can pay huge dividends. Over 65 percent of all people are visual learners. Over 90 percent of all material that your brain processes is visual and presentations that include visuals are over 43 percent more persuasive. Therefore, if you are planning a campaign, you need to…

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Why Video Marketing is so Important

These days, many business owners are thinking about how to make their companies as successful as possible. If this is the case for you, now is the time to learn about how video marketing can help take your organization into a new dimension of excellence and exceptionalism. Learn more about why video advertising is so…

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Use Video to Increase Customer Engagement

With the growing popularity of YouTube and other similar platforms, video programming has continued to grow in reach, particularly for businesses to increase customer engagement. It has been proven time and time again that video content gets dramatically higher conversion and engagement rates than traditional types of media. Why does this happen and how can…

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