Brand awareness has evolved so much over the last 10 years. Prior to digital marketing, we gained an awareness of popular brands by television ads, radio spots, and even direct mailings. Now, there are a variety of marketing resources readily available, so building video brand awareness has never been easier. Understanding Brand Awareness Building brand… Read More
Video
Video Production for Website & Social Media
Are you ready to stand out from the crowd? If you are a business owner in Southern Oregon, you know how important it is to have high visibility on the web. We can offer you top-level video production for social media networks. With a series of highly useful videos, your business will reach a whole… Read More
Why Video Marketing Is Important To Your Business
There’s no doubt that videos marketing is becoming more integrated into our everyday interactions. From social media posts to testimonials and product demos, videos continue to command a huge percentage of internet traffic. This explains why YouTube is the second largest search engine today raking in a whopping 3 billion searches a month. As such incorporating videos… Read More
Why Small Businesses Need More Videos
When it comes to marketing, especially small business owners, every dollar counts, and any investments need to pay off, regardless of monetary value. But where do you start in a world of glossy ads and billboards? Simply put, it’s with a video. Long gone are the days of a pretty picture with a logo reeling… Read More
How does Facebook Live Video Work?
Offering Facebook live videos is a great way to boost your business online. Your fans will love this fun way to interact with you while learning about your business and experiencing the value you offer. If you want to grow your brand quickly, creating Facebook live video is a fun and engaging way to do… Read More
Is TV Advertising Right for My Business?
So many businesses have joined the digital marketing bandwagon that you may not have thought about TV advertising lately. Although television falls in the same category as other traditional channels, it still has some appealing advantages. Audience Regardless of whether you buy advertising time on a local station or a national network, television can reach… Read More
How Do Digital Ads Work?
The landscape for advertising has drastically changed over the past ten years. Many companies have started to successfully use digital ads to generate leads and build a following. If your company is thinking about how digital ads work and incorporating this type of advertising into your overall strategy, here are five reasons why they may… Read More
Is Television Advertising Dead?
With so many advertising channels available in today’s world, marketers may find themselves confused about where traditional channels such as television stand. There are some who claim that television advertising is on the way out and will eventually be replaced with all digital modes, but we argue that this cannot be further from the truth…. Read More
Paradux Media Group Wins FIVE Telly Awards
Eagle Point, OR – 6/04/18 – Paradux Media Group announced today it won multiple awards at the 39th Annual Telly Award presentations. Paradux Media won for their work on video projects with the Jackson County Fire District #3, The Holly Theatre, and the Human Bean in the 39th Annual Telly Awards. The Telly Awards honors… Read More
Traditional And Social Media Videos
The world of content engagement and marketing is changing. Video is in more demand than ever, providing brands the ability to engage, and connect with customers like never before. It’s more than just for a television commercial, it’s for telling your brand’s story through multiple traditional and social channels. At Paradux Media Group, we understand how important it is… Read More
Using Instagram for Business and Watch it Grow
Instagram has been growing steadily since it was launched. Statistics from 2016 indicate that it had close to 500 million active users who were interacting every month. With close to 70 million pictures shared each day on the platform, it makes sense for you to utilize Instagram for business digital marketing purposes. Totally Visual The… Read More
A Picture is Worth 1,000 Visitors. The Effectiveness of Using Images in your Digital Marketing Campaigns
Including the right digital marketing images for your company can pay huge dividends. Over 65 percent of all people are visual learners. Over 90 percent of all material that your brain processes is visual and presentations that include visuals are over 43 percent more persuasive. Therefore, if you are planning a campaign, you need to… Read More