Video

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digital marketing images

A Picture is Worth 1,000 Visitors. The Effectiveness of Using Images in your Digital Marketing Campaigns

Including the right digital marketing images for your company can pay huge dividends. Over 65 percent of all people are visual learners. Over 90 percent of all material that your brain processes is visual and presentations that include visuals are over 43 percent more persuasive. Therefore, if you are planning a campaign, you need to… Read More

video-marketing

Why Video Marketing is so Important

These days, many business owners are thinking about how to make their companies as successful as possible. If this is the case for you, now is the time to learn about how video marketing can help take your organization into a new dimension of excellence and exceptionalism. Learn more about why video advertising is so… Read More

Use Video to Increase Customer Engagement

Use Video to Increase Customer Engagement

With the growing popularity of YouTube and other similar platforms, video programming has continued to grow in reach, particularly for businesses to increase customer engagement. It has been proven time and time again that video content gets dramatically higher conversion and engagement rates than traditional types of media. Why does this happen and how can… Read More

Why Live Streaming Is Important to Your Businesses Social Strategy

Reasons Why Live Streaming Should be Part of Your Businesses’ Social Strategy

Social media marketing is coming up short, based on new studies on consumer decision-making patterns. People are less influenced by social media advertising than TV or print ads and new techniques for displaying information on social media is making it harder for businesses to reach fans. Viewership numbers are becoming less important than driving the… Read More

creative marketing ideas

Creative Marketing Ideas for Small and Mid Sized Businesses

Marketing costs can become a big expenditure for small and mid-sized businesses, and yet it is a critical way to securing repeat business and finding new customers. Although smaller businesses cannot compete with the big ads created by mammoth corporations, they can come up with creative marketing ideas to reach their niche with interesting messages… Read More

local marketing

What are the keys to local marketing?

Any business that wants to survive and thrive in the marketplace will need to learn how to market its goods or services. In many cases, this means first learning how to market its goods or services in its local area. Startups and small companies may only serve a select local community while businesses of all… Read More

social media marketing

What is New in Social Media Marketing?

Still remember some trending topics in social media such as #IceBucketChallenge, #Bring Back Our Daughter, and many other campaigns? Those campaigns surprisingly rocked the social media world making some of us realize how powerful the social media marketing is. The new truth about social network is the impressive feedback from society; Instagram has approximately 300… Read More

Social Media Optimization (SMO) and Brand Awareness

Social Media Optimization (SMO) and Brand Awareness

When operating a business, you need to make use of everything available to pull ahead of the competition. That said, technology has evolved into one of the most significant tools (weapons) in this fierce competition. With the use of social media websites, many organizations have expanded their client base and maximized their yields. It has… Read More

Trends that Will Shake Up Marketing for 2016

Trends that Will Shake Up Marketing for 2016

It is that time of the year when every marketer and brands are preoccupied with what the trends are in marketing for 2016. This is understandable since the online marketing industry is complex and volatile, but it can also become friendly and exciting if you stick to the correct new trends. From the look of… Read More

moblie marketing the future

Mobile Marketing – The Future

With the addition of smartphones into the everyday world, businesses can now market right in the palms of everyone’s hands. What was once something that took days to get to people, can take mere seconds before people can see it. Because mobile marketing is now growing in popularity, it is easy to see that this… Read More

What is Content Marketing

What is Content Marketing?

Content marketing is the art in which businesses communicate with their customers and prospects without selling their products. It is a strategic marketing approach that is focused on the creation and distribution of valuable, consistent and engaging content with the aim of attracting and retaining the audience. Moreover, the content marketing strategy is mainly aimed… Read More

The New Video And Social Media Age

The New Video and Social Media Age

We are rapidly approaching the era of “video marketing” as businesses find new, inventive ways to use the medium to reach customers. Not just large brands, but with technology even smaller brands and businesses are finding their niche in the realm of video marketing. The ease of video through smart phones and the advancement of… Read More