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Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

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creative marketing ideas

Creative Marketing Ideas for Small and Mid Sized Businesses

Marketing costs can become a big expenditure for small and mid-sized businesses, and yet it is a critical way to securing repeat business and finding new customers. Although smaller businesses cannot compete with the big ads created by mammoth corporations, they can come up with creative marketing ideas to reach their niche with interesting messages… Read More

local marketing

What are the keys to local marketing?

Any business that wants to survive and thrive in the marketplace will need to learn how to market its goods or services. In many cases, this means first learning how to market its goods or services in its local area. Startups and small companies may only serve a select local community while businesses of all… Read More

social media marketing

What is New in Social Media Marketing?

Still remember some trending topics in social media such as #IceBucketChallenge, #Bring Back Our Daughter, and many other campaigns? Those campaigns surprisingly rocked the social media world making some of us realize how powerful the social media marketing is. The new truth about social network is the impressive feedback from society; Instagram has approximately 300… Read More

Social Media Optimization (SMO) and Brand Awareness

Social Media Optimization (SMO) and Brand Awareness

When operating a business, you need to make use of everything available to pull ahead of the competition. That said, technology has evolved into one of the most significant tools (weapons) in this fierce competition. With the use of social media websites, many organizations have expanded their client base and maximized their yields. It has… Read More

Trends that Will Shake Up Marketing for 2016

Trends that Will Shake Up Marketing for 2016

It is that time of the year when every marketer and brands are preoccupied with what the trends are in marketing for 2016. This is understandable since the online marketing industry is complex and volatile, but it can also become friendly and exciting if you stick to the correct new trends. From the look of… Read More

moblie marketing the future

Mobile Marketing – The Future

With the addition of smartphones into the everyday world, businesses can now market right in the palms of everyone’s hands. What was once something that took days to get to people, can take mere seconds before people can see it. Because mobile marketing is now growing in popularity, it is easy to see that this… Read More

What is Content Marketing

What is Content Marketing?

Content marketing is the art in which businesses communicate with their customers and prospects without selling their products. It is a strategic marketing approach that is focused on the creation and distribution of valuable, consistent and engaging content with the aim of attracting and retaining the audience. Moreover, the content marketing strategy is mainly aimed… Read More

The New Video And Social Media Age

The New Video and Social Media Age

We are rapidly approaching the era of “video marketing” as businesses find new, inventive ways to use the medium to reach customers. Not just large brands, but with technology even smaller brands and businesses are finding their niche in the realm of video marketing. The ease of video through smart phones and the advancement of… Read More

Benefits of Aerial Drone Video Footage

Benefits of Aerial Drone Video Footage

Aerial drone video footage is becoming a great tool for advertising agencies and businesses. Drone footage allows you to really take your consumers on a ride and tell them a story from a different perspective. One that can take place from a bird’s eye view. At Paradux Media Group, we have embraced this new technology added… Read More

Duck-View

3 Pieces of Branding Audio Every Business Should be Using in Their Marketing

With the popularity of video marketing on the constant rise, one category of effective, engaging content often gets overlooked: audio. For both online and traditional marketing channels, if you’re ignoring audio’s potential to build your brand, you’re missing out on an important way to speak directly to your customers, clients and prospects. But just as… Read More

Duck-Coffee Klatch

Social Media Ideas For Events

Social media is changing the way people market their events. In fact, the name of the marketing game today is engaging people long before the event begins and making it easy for them to sign up and participate. Leveraging social media is an excellent strategy for reaching the largest audience possible, giving marketers a chance… Read More

photo credit <a href="https://flic.kr/p/7xGEB2">Barry Peters via Flickr</a>

3 Easy Ways to Dip Your Toe into Social Media Waters

While the social media has reached a feverish pitch, many people remain fearful that its perceived risks might be for real. They however understand the need for a website that is engaging and vibrant, since they have mastered the art of email marketing over the years. This is also partly because they would have enjoyed… Read More

photo credit: <a href="https://flic.kr/p/dV5KXX" target="_blank">mkhmarketing via Flickr</a>

6 Crucial Tactics for Small Business Success in 2015

Ready to make 2015 the best year for your business? No question, marketing your small business has fundamentally changed in the last  years. If you haven’t changed your marketing tactics in relation to those changes, now is the time. Here are 6 crucial tactics that will help your small business succeed in 2015. 1. Social… Read More

Social Media Privacy and Advertising

Social Media Privacy and Advertising

Video Transcript Hi there.  How are you today? Hey, I wanted to take just a few minutes today to talk a little bit about a question I get asked a lot and that is, “How does social media privacy interact with advertising and where’s the line and what are my options?”  I thought it would… Read More

we were wondering

The Importance Of Social Media At Tradeshows

Industry specific tradeshows have always provided businesses, both large and small, with the opportunity to meet with clients face to face and establish new sales leads. However, they have been irrevocably changed following the proliferation of social media, taking them into the virtual domain as well as the physical. With companies tweeting images and posting… Read More

 <span class="license">Photo credit: <a href="http://smartphotostock.com/blog">smartphotostock.com</a></span>

The 5 Most Shared Adverts Of 2013

The viral video is one of the most powerful tools in marketing today. But getting a marketing video to go viral is exceptionally difficult. The video has to have quirky content, mass appeal and must strike a chord with millions of people. If you can come up with a clever ad that ticks all the… Read More

<span class="license">License: Creative Commons</span> <span class="source"><a href="http://www.flickr.com/photos/billrice/8413661519/" target="_blank">image source</a></span>

How To Find A Good Production Company

If you are a small business owner you might want to consider making a marketing video or a promotional video to build up your brand. There are a lot of affordable options out there but you need to take some time to select the right production company for your needs.Here are some top tips to… Read More

social-media-marketing

Social media marketing trends for 2013

Social media is changing and growing to match the trends of new technology and New social networks are being created constantly. If you think that social media is necessary for you and your business, then it is important to follow the latest trends. Here are the latest trends of social media marketing for 2013. Now… Read More

Video thumbnail for youtube video Scarecrow - Uncategorized - Paradux Media Group

The Scarecrow – Chipotle’s Brilliant Branding Commercial

I talk a lot about telling your story and letting your audience both get to know you, and to affiliate with your business, based on their resonance with that story. But rarely do we get to see the story so clearly and compelling told as Chipotle just did with their The Scarecrow video! If you haven’t seen… Read More

we were wondering

Using You Tube to Drive Traffic: 500 Million People Can’t be Wrong!

500 million people can’t be wrong! That’s the number recently estimated that visit You Tube looking for videos on a given month! That means, if that many people are on You Tube, as a business owner, you need to be too! It’s very simple to join, create your own channel, and set up a constant… Read More