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Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

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<span class="license">License: Creative Commons</span> <span class="source"><a href="http://www.flickr.com/photos/billrice/8413661519/" target="_blank">image source</a></span>

How To Find A Good Production Company

If you are a small business owner you might want to consider making a marketing video or a promotional video to build up your brand. There are a lot of affordable options out there but you need to take some time to select the right production company for your needs.Here are some top tips to… Read More

social-media-marketing

Social media marketing trends for 2013

Social media is changing and growing to match the trends of new technology and New social networks are being created constantly. If you think that social media is necessary for you and your business, then it is important to follow the latest trends. Here are the latest trends of social media marketing for 2013. Now… Read More

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The Scarecrow – Chipotle’s Brilliant Branding Commercial

I talk a lot about telling your story and letting your audience both get to know you, and to affiliate with your business, based on their resonance with that story. But rarely do we get to see the story so clearly and compelling told as Chipotle just did with their The Scarecrow video! If you haven’t seen… Read More

we were wondering

Using You Tube to Drive Traffic: 500 Million People Can’t be Wrong!

500 million people can’t be wrong! That’s the number recently estimated that visit You Tube looking for videos on a given month! That means, if that many people are on You Tube, as a business owner, you need to be too! It’s very simple to join, create your own channel, and set up a constant… Read More

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5 Reasons Your Business Needs To Be Using Google+ For Content Marketing

Whether you work in SEO, Social or Online Marketing in general, it’s highly likely that you’ll have come across the phrase ‘content marketing’ at least once or twice in the last year. Thanks to Google’s latest algorithm updates, creating great, high quality, shareable content is now more important and essential than ever before for any… Read More

Photo by Flickr user Rosaura Ochoa

Tips for Personal Branding in the Digital Era

It doesn’t matter if you have the perfect job and have no plans of leaving — consistent networking and personal branding efforts ensure you’ll stay on the top of your network’s members’ minds and be viewed as an authority in your field. Womenonbusiness.com suggests focusing on building a brand instead of a career. That starts… Read More

we were wondering

3 New YouTube Changes And What They Mean For Businesses

Google has always been evolving and so is YouTube, Google’s video sharing website. Recently in December 2012, Google has made few major changes in YouTube’s layout. There are some technical changes that will help YouTube power users as well. As an internet marketer, you will be able to use YouTube better than ever with these… Read More

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How to Make “In Your Face Ads”

There are many things you need to know when creating TV ads. It’s not just about getting the consumer’s attention to buy your product; you also need to make sure that you’re feeding them the right information. Remember, you only have 30 seconds to make an impression. Choose your shot list carefully and focus on… Read More

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Developing Transparency in a Digital Age

Even though we’re all adults here, let’s be honest; talking to strangers is sometimes awkward and uncomfortable. This is especially true when you have to contact a company that seems like a faceless organization out to get your hard-earned money. You can prevent this from happening to your company, though! When Dorothy and the rest… Read More

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Television Advertising… It’s Not What It Used To Be

Having spent nearly the last 20 years in marketing and advertising I’ve seen a lot of directional changes.  I was reading an article on the new fall television season and some of the numbers were truly eye popping.  What caught my attention was what was being deemed a hit. ‘New Girl ‘had just over 9 million… Read More

Television vs Social Media

Television vs Social Media

In part one of my comparisons of traditional media marketing comparisons, we looked at Radio vs. Twitter. In Part two we’re going to compare Television and Youtube.  From a business owner and marketer Television is best known to make stars and images.  As a business, Television is best used in your marketing plan to create… Read More