If you’re not using video content to promote your brand or advertise your product, you’re missing the attention of many customers. Packed agendas and multitasking have left humans with shortened attention spans and a desire to consume information that entertains as well as informs. Why should you be using video content in your marketing strategy?… Read More
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Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Tips for Making Your Kickstarter Campaign a Success
Do you have a novel idea for a product or service? Need to figure out how to get your invention into production? A Kickstarter campaign might be a solution for you. Kickstarter launched in 2009 as an online crowdfunding platform. Essentially, people present their ideas online and viewers who find the ideas appealing can back… Read More
Do You Have a Business Blog?
Blogging isn’t a new thing. It’s hard to call something an innovative idea when blogging reached popularity during the mid 2000’s. By January of 2005, 32 million Americans, or nearly 10% of the population, were routinely reading blogs. Even more of us discovered how online blogs connect people with shared interests through the 2009 release… Read More
Pivoting to E-Commerce to Survive in the New Economy
In March 2020, the world we took for granted changed seemingly overnight. With a pandemic ramping up throughout the world, a national emergency was set in place that would restrict business hours, occupancy rates, and limit indoor business for the unforeseeable future. Americans everywhere took on varying levels of “stay-at-home” protocol that altered shopping and… Read More
Why WordPress is the Best
WordPress has over the years evolved from a solely blogging site to an extremely versatile platform where users can develop fully operational websites of any category. That’s probably why WordPress powers more than 30% of all websites in the world. That’s a pretty big percentage, right? Considering the fact that WordPress is open-source software, most… Read More
Get to Know Essential Website Conversion Goals
Increasing website conversions is the new primary goal for webmasters. Since traffic’s getting harder to come by, it makes sense to convert as many visitors into sales as possible. Consider the types of website conversion goals available to you. Signups for Newsletters or Followups A vital conversion type if the signup. Adding a form to… Read More
SEO In 2020 – Doing It Right
In many ways, SEO in 2020 is the year to return to recent basics in search engine optimization. The key, however, will be to make sure that each element of your SEO is as strong as it possibly can be. Use this checklist on each of your sites to make sure that you have ticked… Read More
Why Product Photography Matters
Many online retailers realize that product photography ranks high on the list of factors affecting customer satisfaction. However, some don’t realize why product photography matters. With the transition away from brick and mortar stores, the ability to pick up and compare products has disappeared. Consumers want to see what they are purchasing before they make… Read More
Social Media Ad Campaigns
Staging a social media ad campaign is necessary for your business. You need to have a clear plan and goal of what you want and the kind of result you expect to achieve. The clearer you are concerning your basic expectations, the easier it will be to gauge your level of success. What are the… Read More
The Importance of SEO and Content Marketing
Quality content cultivates an interest in your product, and as a marketer, it’s the reason you work hard. Content comes in the form of articles, videos, podcasts, email, advertising, and other forms used to get your message to your readers. The constant debate about what defines quality content rages on, but from an SEO perspective,… Read More
The Importance of Professional Photography for Your Website
If you’ve ever wondered about the importance of professional photography for your website, you’re not alone. Many people aren’t aware of what it takes to put a site together not to mention, they may have done nothing more than taking selfies their entire lives. Stepping things up a notch and searching for a professional photographer… Read More
Content Marketing Strategy
An Effective Marketing Strategy for Small Businesses In the current digital marketing world, content marketing is among the most effective tools used for creating a connection with the target audience. Top business brands mainly rely on marketing agencies to revamp their marketing strategies to international standards and stay organized. Why Prefer Content Marketing Strategy? It… Read More