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Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

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Optimizing Webinar Content on Your Website

Optimizing Webinar Content on Your Website

Hosting webinars on your website is a great way to increase the SEO of your website and attract new customers.  Remember, SEO represents the ability of search engines to make a connection between your site’s content and search engine requests.  Websites with good SEO rank higher in search engine results than other similar sites. Developing… Read More

iOS 15 Privacy Settings Implications for Email Marketing Campaigns

iOS 15 Privacy Settings Implications for Email Marketing Campaigns

In September, Apple plans to release iOS 15.  This new version promises Apple phone consumers many new features, including an expanded Wallet app functionality, extended Safari browser capabilities, a new “focus” mode to hide apps the user doesn’t want to see, an iMessage redesign, and more.  One of the new features that are getting a… Read More

The Name of the Game for 2021 Business Success is E-Commerce

The Name of the Game for 2021 Business Success is E-Commerce

Are you optimizing e-commerce sales in your business?  In the first quarter of 2020, the percentage of total households in the U.S. that purchased at least one product online in the last 12 months leaped from 15% to nearly 35%.  That 20% spread gained in only three months represents the total amount of growth during… Read More

How to Optimize Your Investment in Content Marketing

How to Optimize Your Content Marketing

If you could hop into a time machine and travel back to the 1970s, you would be challenged to find any marketing expert claiming articles are an investment in your business.  But today, content is exactly that.  When consumers are tied to electronic devices for everything from work, emails, streaming movies and television shows, and… Read More

Don’t Lose Your SEO Ranking By Ditching Your Website

Don’t Lose Your SEO Ranking By Ditching Your Website

Have you ever gone to the grocery store to pick up a few things and you can no longer find your favorite BBQ sauce because the brand updated all their packaging including the logo and the names for the different flavors?  Or maybe you’ve experienced the challenge of completing your routine shopping trip after a… Read More

Is a Chatbot Relevant to my Business

Is a Chatbot Relevant to My Business?

A popular buzzword in the e-commerce community is “chatbot,” but what is this technology, and is it relevant to your small to mid-size business? The chatbot evolution exploded a few years ago.  In 2016, only about 5% of companies used them, but by 2017 another 32% of companies were beginning to plan for implementation.  These… Read More

Why Investing in a Professionally Built and Managed Website is a Smart Business Decision

Why Investing in a Professionally Built and Managed Website is a Smart Business Decision

Years ago, business owners invested significant resources in a physical storefront.  To get noticed, a business needed a brightly lit sign close to a well-traveled street, an accessible parking lot, and a clean and attractive entranceway.  Marketing staff focused on designing eye-catching advertisements for “The Yellow Pages” and created promotions to be shared via local… Read More

Attract Customers Attention with Engaging Video Content

Attract Customers’ Attention with Engaging Video Content

If you’re not using video content to promote your brand or advertise your product, you’re missing the attention of many customers.  Packed agendas and multitasking have left humans with shortened attention spans and a desire to consume information that entertains as well as informs. Why should you be using video content in your marketing strategy?… Read More

Tips for Making Your Kickstarter Campaign a Success

Tips for Making Your Kickstarter Campaign a Success

Do you have a novel idea for a product or service?  Need to figure out how to get your invention into production?  A Kickstarter campaign might be a solution for you. Kickstarter launched in 2009 as an online crowdfunding platform.  Essentially, people present their ideas online and viewers who find the ideas appealing can back… Read More

Do you have a business blog

Do You Have a Business Blog?

Blogging isn’t a new thing.  It’s hard to call something an innovative idea when blogging reached popularity during the mid 2000’s.  By January of 2005, 32 million Americans, or nearly 10% of the population, were routinely reading blogs.  Even more of us discovered how online blogs connect people with shared interests through the 2009 release… Read More

Pivoting to E-Commerce to Survive in the New Economy

Pivoting to E-Commerce to Survive in the New Economy

In March 2020, the world we took for granted changed seemingly overnight.  With a pandemic ramping up throughout the world, a national emergency was set in place that would restrict business hours, occupancy rates, and limit indoor business for the unforeseeable future.   Americans everywhere took on varying levels of “stay-at-home” protocol that altered shopping and… Read More

Why WordPress is the Best

Why WordPress is the Best

WordPress has over the years evolved from a solely blogging site to an extremely versatile platform where users can develop fully operational websites of any category. That’s probably why WordPress powers more than 30% of all websites in the world. That’s a pretty big percentage, right? Considering the fact that WordPress is open-source software, most… Read More