Are you optimizing e-commerce sales in your business? In the first quarter of 2020, the percentage of total households in the U.S. that purchased at least one product online in the last 12 months leaped from 15% to nearly 35%. That 20% spread gained in only three months represents the total amount of growth during… Read More
eCommerce
Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Is a Chatbot Relevant to My Business?
A popular buzzword in the e-commerce community is “chatbot,” but what is this technology, and is it relevant to your small to mid-size business? The chatbot evolution exploded a few years ago. In 2016, only about 5% of companies used them, but by 2017 another 32% of companies were beginning to plan for implementation. These… Read More
Tips for Making Your Kickstarter Campaign a Success
Do you have a novel idea for a product or service? Need to figure out how to get your invention into production? A Kickstarter campaign might be a solution for you. Kickstarter launched in 2009 as an online crowdfunding platform. Essentially, people present their ideas online and viewers who find the ideas appealing can back… Read More
What’s SEO Again? The Facts You Better Know for Better Marketing
The online market is huge — so huge that, if you don’t learn how to market your company properly for online audiences, your business will be chewed up and spit out into the back corners of the internet sooner than you can say, “What’s SEO, again?” Search engine optimization, or SEO, will be your key… Read More
Market Research: 5 Facts Clients Need To Know
Thinking of getting into market research? Jobs aren’t easy to come by, and you’ll need to have a head start at the interview. It helps to think through your early market research projects and consider what your clients will ask of you. If you haven’t done any freelance market research work, here are five typical… Read More
Pro Tips for Launching an E-Commerce Site
Running your own e-commerce site sounds like a dream come true, but beware: 90 percent of all online businesses will fail, according to Venture Street. This is the same failure rate as brick-and-mortar marketplaces, demonstrating that even though the barrier to entry is much lower, there are still many challenges. Here are just a few… Read More
Website Design Medford Oregon
Your company needs a new website, so now what? For many the website can be and is the hub of their business so it’s important to know what to ask and look for, so you get the right Medford Oregon website design company for you and your business. As you search the internet for website… Read More
Making the Most Out of Your E-Commerce Business
In recent years, many companies big and small realized the potential of electronic commerce (e-commerce) in increasing profit and enlarging the target market. Nowadays, nearly all businesses have some form of Internet presence: websites, social media pages, and online stores. Not all e-commerce businesses are successful, though. What constitutes online success, anyway? It’s one thing… Read More
Beyond the Pond Blog Named to 25 Excellent Blogs on Local Search & SEO
Congratulations to Co-Owner Mike Frey! His blog, Beyond the Pond, was just named as one of 25 Excellent Blogs on Local Search and SEO at Upcity Tips. Organic search is no longer just the domain of eCommerce and national businesses. Local search is a viable and necessary tool in any local business owner’s visibility toolkit. With the… Read More
Local Search – On Line Reviews – Google Places For Business
It is quite obvious that Google is beginning to put more importance on the use of reviews. It’s about trying to bridge the gap between the social, web, e-commerce and brick and mortar, where sales themselves are becoming more and more social in themselves. Given the high search priority to review communities like Google, Yelp,… Read More
New SEO Team at Paradux Media Group
We’re so excited to have brought on a new SEO Team here at Paradux Media Group! We are now offering SEO Packages for LOCAL businesses, organic search, corporate sites, as well as eCommerce sites. If you’re not happy with the website traffic you’re getting on your website, our new organic SEO team can help. Take a… Read More
Local Search: SEO Google Local Business Search
The Importance of Local Search For Local Business A new study from Chitika shows that 43% of total Google search queries (both mobile and PC) are targeted to a local search. The study also shows 25% of Yahoo and Bing searches are local search. Two years ago, Google reported that 20% of all Google searches (on… Read More
5 Examples Of Effective & Unique Social Media Campaigns
Starting a new business has become much easier and more affordable now that advances in technology give even the smallest operations the power to reach millions of potential customers. Cloud services, for instance, provide inexpensive storage and business software solutions, while smart phone applications enable entrepreneurs to serve their customers from anywhere in the world…. Read More
New Facebook Tools
New Toys: So have you played with any of the new Facebook changes? Most of us are aware of the new subtle changes on Facebook in the past month, the size of pictures in the newsfeed, promote button, offers scheduled posts and roles of admins. The impact of each varies depending on the category of… Read More
Five Similarities Between Retail And Online Stores Every Online Marketer Needs To Understand
In the modern information age, it seems as if anyone can start an online store. Everyone knows that if you want to sell cookies online, it doesn’t take very long to go from having no online presence to establishing a website fully capable of taking orders – heck, if it takes you longer than “overnight,”… Read More
SEO For The Small Business Owner
SEO (search engine optimization) can be a confusing three letters to a small business owner. Most understand how important a Google search is, most want to be at the top, but with a business to run. Their spending extra time with social media, or their being told they need to be in social media and… Read More
What’s Next For Social Media?
While the big brands and big boxes have taken early advantage of social media, if social media continues to grow it will be because of the smaller local businesses. Big brands are paving the way which makes sense being that social media is more popular in the larger markets. The next phase will take place… Read More