Benefits of a New Website Branding and an online presence are two of the most important factors to keep in mind when building a business and launching a new website. Having a website to represent your business and brand is a way to maximize your online reach while honing in on any target audience or… Read More
Today’s world of website design and the way customers consume information has drastically changed. Where it would have sufficed to design for particular monitor screen sizes, today it is imperative to consider the variety of different screens (smartphones, smartwatches, laptops) and design according to specifications that will be versatile across all platforms. For this reason,… Read More
Most people already know about the importance of serving mobile users. Mobile users can account for anywhere from 20 to 50 percent of the site’s total traffic. While the audience varies from business to business, the constant for most businesses is that they are not utilizing the features of mobile devices to connect and engage… Read More
A landing page is a “make or break” page. To clarify, the purpose of a landing page is to get conversions, to get a specific action from the visitor, to get information needed to close the deal. If a visitor arrives at your landing page and doesn’t fill out the form, doesn’t convert —well, you… Read More
Social media marketing is coming up short, based on new studies on consumer decision-making patterns. People are less influenced by social media advertising than TV or print ads and new techniques for displaying information on social media is making it harder for businesses to reach fans. Viewership numbers are becoming less important than driving the… Read More
Getting Instagram sponsored ads for building your online persona is a simple click away. The social media giant has implemented ad solution platforms that gives everyone access to its 400 million strong community. You’re going to be able to drive your messages and raise awareness about your products and surfaces. Instagram Considering it didn’t exist… Read More
Still remember some trending topics in social media such as #IceBucketChallenge, #Bring Back Our Daughter, and many other campaigns? Those campaigns surprisingly rocked the social media world making some of us realize how powerful the social media marketing is. The new truth about social network is the impressive feedback from society; Instagram has approximately 300… Read More
It is that time of the year when every marketer and brands are preoccupied with what the trends are in marketing for 2016. This is understandable since the online marketing industry is complex and volatile, but it can also become friendly and exciting if you stick to the correct new trends. From the look of… Read More
With the addition of smartphones into the everyday world, businesses can now market right in the palms of everyone’s hands. What was once something that took days to get to people, can take mere seconds before people can see it. Because mobile marketing is now growing in popularity, it is easy to see that this… Read More
More and more people prefer their mobile phones more than their personal computers. Since smartphones and tablets are easier on-the-go than a laptop computer, it is more likely that people would want to make business transactions using these devices. With that said, a mobile website for your business would allow you to reach out to… Read More
Google will be unveiling its new search algorithm mobile devices (smartphones, tablets, etc.). The revised formula will promote websites that Google deems “mobile-friendly,” in terms of mobile viewing and interaction. Rewarding mobile friendly sites will then naturally penalize non-mobile responsive sites through all searches on mobile devices. “When it comes to search on mobile devices,… Read More
Mobile Search-Palooza is coming to Google Search. So the question you have to ask yourself, “Is our website a mobile or responsive site?” If not, then beginning April 21st you’re going to find it a lot more difficult to rank on Google mobile searches. Google announced algorithm updates that will have a “significant impact” on… Read More