SEO (search engine optimization) can be a confusing three letters to a small business owner. Most understand how important a Google search is, most want to be at the top, but with a business to run. Their spending extra time with social media, or their being told they need to be in social media and… Read More
Websites
Do You Have a Website?
A website is important today, regardless of the size of your business. The smaller your business, the more critical a website has become to reach customers in the Medford, Grants Pass area. The good news, with today’s technology web designs have never been easier or more affordable. Still over half of all businesses in the… Read More
Four Step To Get Your Small Business G+ Ready
The jury is still out on how deep Google+ will penetrate the mainstream audience. It is the fastest growing social media platform to date, so if you are a small business owner you have to have an eye on it. Here are four steps as a small business owner that you should be looking at… Read More
Do You Enjoy Working on Your Website?
Websites. Lately I’ve been talking with lots of business owners about their websites, and the stories out there about them are truly terrifying! I’m astonished! When did it get to commonplace for service providers to hold their clients’ hostage to their services? To ignore, to intimidate, and to charge an arm and three legs for… Read More
What’s Your Email Address Saying About Your Brand?
Take a quick moment and look at the email address you hand out to your customers and clients. Does it end in any of the following? @yahoo.com @live.com @msn.com @gmail.com @hotmail.com @aol.com @mac.com If the answer is yes, then it’s time to think about the subtle message you’re sending every time you give out your… Read More
What Makes for Good Web Development?
Don’t just ask us. Ask Google, the search engine 66% of Americans prefer. They say a good web development has to be impressively easy to use and attract traffic to the website. That’s it, right? Wrong. Remember you’re competing with hundreds of other websites. There is a strict methodology (commonly referred to as Google algorithms)… Read More
Branding Lessons from Trees
Although as marketers, we tend to talk about brands in never-changing absolutes – the reality is that brands evolve. They adapt. They grow. Their roots spread deeper and their ideals reach ever-higher reaching for loftier and more audacious goals – not unlike trees spreading their branches toward sunlight. Just like trees, brands need to morph, to… Read More
Marketing Endings and Beginnings
(or where we’ve been and where we’re going) Welcome to the very last day of 2010 — and what a year, decade it has been! Think back 10 years and try to remember what our world was like in 2000. We had happily “survived” Y2K intact. But that’s not to say our world was peaceful……. Read More
Blue Sky Marketing (NOT!)
Remember when our marketing lives were easy? Unlimited budgets, no concerns about the economy, fabulous television ads… those days have been gone now for awhile, and I think that as marketers, we’ve gotten better, smarter, and more responsive. We’ve had to think carefully about every dollar we spend, we’ve had to project and hit ROI… Read More
What’s Next For Social Media?
While the big brands and big boxes have taken early advantage of social media, if social media continues to grow it will be because of the smaller local businesses. Big brands are paving the way which makes sense being that social media is more popular in the larger markets. The next phase will take place… Read More
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