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advertising agency, web design, website, web site, SEO, social media management, social media marketing, medford, grants pass, oregon, brand, branding

What’s Your Email Address Saying About Your Brand?

Take a quick moment and look at the email address you hand out to your customers and clients. Does it end in any of the following? @yahoo.com @live.com @msn.com @gmail.com @hotmail.com @aol.com @mac.com If the answer is yes, then it’s time to think about the subtle message you’re sending every time you give out your… Read More

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What Makes for Good Web Development?

Don’t just ask us. Ask Google, the search engine 66% of Americans prefer. They say a good web development has to be impressively easy to use and attract traffic to the website. That’s it, right? Wrong. Remember you’re competing with hundreds of other websites. There is a strict methodology (commonly referred to as Google algorithms)… Read More

photo credit <a href="http://www.flickr.com/photos/joiseyshowaa/1400175456" target="_blank">joiseshowaa</a>

Branding Lessons from Trees

Although as marketers, we tend to talk about brands in never-changing absolutes – the reality is that brands evolve. They adapt. They grow. Their roots spread deeper and their ideals reach ever-higher reaching for loftier and more audacious goals – not unlike trees spreading their branches toward sunlight. Just like trees, brands need to morph, to… Read More

advertising agency, web design, website, web site, SEO, social media management, social media marketing, medford, grants pass, oregon, brand, branding

Marketing Endings and Beginnings

(or where we’ve been and where we’re going) Welcome to the very last day of 2010 — and what a year, decade it has been! Think back 10 years and try to remember what our world was like in 2000. We had happily “survived” Y2K intact. But that’s not to say our world was peaceful……. Read More

How the Marketing Landscape has Changed for 2011

The marketing landscape is changing quite rapidly these days, if you’re still advertising the way you were in 2009, you’re missing some valuable opportunities today and more importantly, you’ll miss significant opportunities as we move into 2011. Trends of 2010 out there in blog-land this week, and they are an important marker in understanding how… Read More

Blue Sky Marketing (NOT!)

Remember when our marketing lives were easy? Unlimited budgets, no concerns about the economy, fabulous television ads… those days have been gone now for awhile, and I think that as marketers, we’ve gotten better, smarter, and more responsive. We’ve had to think carefully about every dollar we spend, we’ve had to project and hit ROI… Read More

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What’s Next For Social Media?

While the big brands and big boxes have taken early advantage of social media, if social media continues to grow it will be because of the smaller local businesses.  Big brands are paving the way which makes sense being that social media is more popular in the larger markets. The next phase will take place… Read More