While many things will happen in 2012 here are 7 that I think we’ll see and in some cases I really hope we’ll see. QR codes will be the “IT” thing. Which also means it will be the most “misused” item of 2012. Marketers will slap a QR code on anything and everything, if it has our… Read More
Websites
Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
A Few Things To Take From 2011
Social Media can Change the World: We’re starting to see that social media really can change the world. The Egyptian uprising was accelerated by social media and posting on Facebook and Twitter… We have also seen and felt how social media can create a new economy, books speaking engagements, in essence a new business category. 2011… Read More
Online Retailer Ups the Stakes for Local Shops (sort of)
Last week, Amazon announced that it was introducing version 1.2.1 of their Price Check mobile app. The principle is simple, find out if you’re getting the best price while you’re out shopping. Simply scan the bar-code for the product in question, or enter the product in the search box and it will tell you what… Read More
SEO For The Small Business Owner
SEO (search engine optimization) can be a confusing three letters to a small business owner. Most understand how important a Google search is, most want to be at the top, but with a business to run. Their spending extra time with social media, or their being told they need to be in social media and… Read More
Do You Have a Website?
A website is important today, regardless of the size of your business. The smaller your business, the more critical a website has become to reach customers in the Medford, Grants Pass area. The good news, with today’s technology web designs have never been easier or more affordable. Still over half of all businesses in the… Read More
Four Step To Get Your Small Business G+ Ready
The jury is still out on how deep Google+ will penetrate the mainstream audience. It is the fastest growing social media platform to date, so if you are a small business owner you have to have an eye on it. Here are four steps as a small business owner that you should be looking at… Read More
Do You Enjoy Working on Your Website?
Websites. Lately I’ve been talking with lots of business owners about their websites, and the stories out there about them are truly terrifying! I’m astonished! When did it get to commonplace for service providers to hold their clients’ hostage to their services? To ignore, to intimidate, and to charge an arm and three legs for… Read More
Google + DO We Need Another Platform?
Will Google + be the ‘real’ beginning of social media fragmentation. Facebook and twitter the two main players in the social media field are different enough to appeal to different individuals. I do not look at these two outlets as competing against one another as much as offer completely different was to communicate and receive… Read More
What’s Your Email Address Saying About Your Brand?
Take a quick moment and look at the email address you hand out to your customers and clients. Does it end in any of the following? @yahoo.com @live.com @msn.com @gmail.com @hotmail.com @aol.com @mac.com If the answer is yes, then it’s time to think about the subtle message you’re sending every time you give out your… Read More
What Makes for Good Web Development?
Don’t just ask us. Ask Google, the search engine 66% of Americans prefer. They say a good web development has to be impressively easy to use and attract traffic to the website. That’s it, right? Wrong. Remember you’re competing with hundreds of other websites. There is a strict methodology (commonly referred to as Google algorithms)… Read More
Branding Lessons from Trees
Although as marketers, we tend to talk about brands in never-changing absolutes – the reality is that brands evolve. They adapt. They grow. Their roots spread deeper and their ideals reach ever-higher reaching for loftier and more audacious goals – not unlike trees spreading their branches toward sunlight. Just like trees, brands need to morph, to… Read More
Marketing Endings and Beginnings
(or where we’ve been and where we’re going) Welcome to the very last day of 2010 — and what a year, decade it has been! Think back 10 years and try to remember what our world was like in 2000. We had happily “survived” Y2K intact. But that’s not to say our world was peaceful……. Read More