Years ago, business owners invested significant resources in a physical storefront. To get noticed, a business needed a brightly lit sign close to a well-traveled street, an accessible parking lot, and a clean and attractive entranceway. Marketing staff focused on designing eye-catching advertisements for “The Yellow Pages” and created promotions to be shared via local… Read More
Responsive Design
Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Why WordPress is the Best
WordPress has over the years evolved from a solely blogging site to an extremely versatile platform where users can develop fully operational websites of any category. That’s probably why WordPress powers more than 30% of all websites in the world. That’s a pretty big percentage, right? Considering the fact that WordPress is open-source software, most… Read More
Benefits Of A New Website Redesign
Benefits of a New Website Branding and an online presence are two of the most important factors to keep in mind when building a business and launching a new website. Having a website to represent your business and brand is a way to maximize your online reach while honing in on any target audience or… Read More
Why Do I Need Mobile Responsive Website Design?
Today’s world of website design and the way customers consume information has drastically changed. Where it would have sufficed to design for particular monitor screen sizes, today it is imperative to consider the variety of different screens (smartphones, smartwatches, laptops) and design according to specifications that will be versatile across all platforms. For this reason,… Read More
Is Your Website Capturing Your Reader’s Interest?
Gaining your reader’s attention in our fast-paced society can be a challenge. If you own an online business, you want to make sure your website is capturing your reader’s interest. You have to get your products and services in front of your customers, but just how do you do that while competing with all the… Read More
Utilizing Your Customer’s Mobile Devices is Easier Than Ever Before
Most people already know about the importance of serving mobile users. Mobile users can account for anywhere from 20 to 50 percent of the site’s total traffic. While the audience varies from business to business, the constant for most businesses is that they are not utilizing the features of mobile devices to connect and engage… Read More
The Insider’s Guide to the Perfect Landing Page
A landing page is a “make or break” page. To clarify, the purpose of a landing page is to get conversions, to get a specific action from the visitor, to get information needed to close the deal. If a visitor arrives at your landing page and doesn’t fill out the form, doesn’t convert —well, you… Read More
Google’s New Mobile Search Algorithm Update
Google will be unveiling its new search algorithm mobile devices (smartphones, tablets, etc.). The revised formula will promote websites that Google deems “mobile-friendly,” in terms of mobile viewing and interaction. Rewarding mobile friendly sites will then naturally penalize non-mobile responsive sites through all searches on mobile devices. “When it comes to search on mobile devices,… Read More
Mobile Search-Palooza Begins April 21, 2015
Mobile Search-Palooza is coming to Google Search. So the question you have to ask yourself, “Is our website a mobile or responsive site?” If not, then beginning April 21st you’re going to find it a lot more difficult to rank on Google mobile searches. Google announced algorithm updates that will have a “significant impact” on… Read More
4 Small Business Marketing Trends for 2015
Marketing for your small business needs to be done as carefully and affordably as possible. Because of the increase in technology, it is much easier for small businesses to invest in a modern marketing campaign in 2015. Follow these trends in order to see success this year. Create High Quality Content According to Russell’s Group,… Read More
6 Crucial Tactics for Small Business Success in 2015
Ready to make 2015 the best year for your business? No question, marketing your small business has fundamentally changed in the last years. If you haven’t changed your marketing tactics in relation to those changes, now is the time. Here are 6 crucial tactics that will help your small business succeed in 2015. 1. Social… Read More
Think of SEO Like You Think of a Recipe for Soup to Find Success
Unless you’ve been living in a cave for the last five years, you know that digital marketing is the name of the game in the business world. According to Gartner, the average business will increase its digital marketing budget by 10% this year, speaking to the need to increase focus on organic SEO techniques that… Read More
Is Web Design 95% Typography? Three Common Misconceptions
You might have heard the phrase “web design is 95% typography.” This comes from a famous article written back in 1996 by Oliver Reichenstein. His premise was simple: because 95% of all web content is the written word, typography is going to be the most important factor of web design. Is it true? Not quite;… Read More
Four Web Trends to Watch Out for in 2014
We’re only a month in, and the web marketing industry in 2014 is already shaping up to be quite different than it was in 2013. But that’s just the nature of a business where change is everything. As such, the best internet marketing associations and custom web page designers are looking to stay ahead of… Read More
How Well Designed Websites Improve Search Rankings: Three Tips
Did you know that about 40% of online users will abandon a page if it takes longer than three seconds to load? This percentage only increases as the wait time increases. It’s no secret that great, responsive web design can have a big impact on how successful your website is. It can affect everything from… Read More
Three Things the Best Custom Website Designers Should Have
An older website could seriously hurt your business’s credibility. Roughly 85% of American consumers shop for services and products via a search engine, which means that they’re going to see your website at some point. If you want to make sure that you’re ready for them with open virtual arms, it’s time to hire the… Read More
How To Track Direct Mail Results
What’s a “good” direct mail response? The one that reaches your stated objectives. As Steve Cuno writes at Deliver magazine, “I have seen companies launch costly campaigns without regard for such details, only to flounder about in an attempt to measure success afterward. That’s like throwing a dart nowhere in particular and then trying to… Read More
Do You Enjoy Working on Your Website?
Websites. Lately I’ve been talking with lots of business owners about their websites, and the stories out there about them are truly terrifying! I’m astonished! When did it get to commonplace for service providers to hold their clients’ hostage to their services? To ignore, to intimidate, and to charge an arm and three legs for… Read More
Branding Lessons from Trees
Although as marketers, we tend to talk about brands in never-changing absolutes – the reality is that brands evolve. They adapt. They grow. Their roots spread deeper and their ideals reach ever-higher reaching for loftier and more audacious goals – not unlike trees spreading their branches toward sunlight. Just like trees, brands need to morph, to… Read More
Blue Sky Marketing (NOT!)
Remember when our marketing lives were easy? Unlimited budgets, no concerns about the economy, fabulous television ads… those days have been gone now for awhile, and I think that as marketers, we’ve gotten better, smarter, and more responsive. We’ve had to think carefully about every dollar we spend, we’ve had to project and hit ROI… Read More