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Finding Brand on Paradux Media Group!

Advertising agency makes a course correction to improve overall brand strategy, brand consistency, and search engine optimization with website design.

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It may look a little different than it usually does, but I promise, it’s the same Finding Brand you’ve grown accustomed to. We decided that it was time to consolidate websites and to bring our blogs “in house.”

The factors that went into this decision included: maintenance on three sites (Paradux Media Group, Beyond the Pond, and Finding Brand), a disjointed brand position (more on that later), and Search Engine Optimization (SEO) that was far from optimized. Of the three — the last two were the most important factors in making the decision for us — after all, we host and maintain websites for a large number of clients in our business on a daily basis. Because we also do website design, making the changes wasn’t an issue.

The disjointed brand position, however, was quite a considerable hurdle for us. While Finding Brand and Beyond the Pond were growing in their own right, they were growing apart, rather than reinforcing and leveraging each other. As you know from having followed Finding Brand for a while, it is, in fact, all about branding and marketing strategy. If you also followed Beyond the Pond, you know that it’s all about marketing and advertising. What probably hasn’t been as clear as it should, however, is that both blogs are authored by the co-owners of Paradux Media Group – a marketing and advertising agency. The Paradux Media Group site has real life examples from our clients on what they are doing to improve their branding, marketing and advertising efforts. By consolidating all three, we now have one site where you can find brand strategy, advertising and marketing strategy, and real life examples.

This disconnection between blogs and website was also beginning to cause challenges for us from a SEO standpoint. While we were busy driving traffic to each of our blogs independently, and also to our website, we were working at cross purposes with each other and for the company.

Our solution? Well, you’ve found it. We have moved both the blogs to our company’s website and as we move forward, we hope to find to find each blog reinforcing the other and the overall company’s brand position.

If you subscribe to the Finding Brand RSS feed or email subscription, don’t worry — you won’t be getting additional posts from the joined sites, although you could choose to subscribe to the entire site feed if you wanted.

Do you have  similar problem you’re wrestling with? A small idea that has ultimately grown to be a brand-distraction rather than a brand-compliment? I’d love to hear from you, what did you to solve the problem?


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Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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