Share on Pinterest

What is Social Media Good For?

Social media is ideally suited to put a face on your brand. Social media, more than any other advertising medium allows the personality of the brand..

ducks-flying

I sit with a lot of people who don’t understand why they should care what someone is drinking today, where they ate lunch, and that they just got in their car. What I try to explain to them is that those are the elements of our lives as human-beings. And while we may not have a business or brand talk in social media about the trivial things that happen Inside our walls each and everyday, it is critical to give the fans and followers insight behind the curtain.

Social media is ideally suited to put a face on your brand. Social media, more than any other advertising medium allows the personality of the brand to come through. It “humanizes” your brand, it allows each fan and followers to see, feel, and most importantly understand what your brand is all about.

photo credit Christian Lambert Photogra...
photo credit Christian Lambert Photogra…

So if the staff is celebrating something, let your fans and followers celebrate too. If you’re raising funds for something talk about it, and talk about why. If it’s a casual day, by all means announce it. If a staff person hits a significant milestone in the personal or professional life, why not share that on your social media accounts?

Sharing the important elements of your business’ life demonstrates, in a very tangible way what your company is about. And that act of demonstration humanizes your brand. And brands that feel like a person we would like to hang out with are also the brands we hold close to our hearts and buy from. And that’s what it’s all about right?


If you liked this, you might like...

Blog:
Category:

Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

Reader Interactions

Leave a Reply