Logo. Your brand needs one. It represents your company, it communicates the subtext of your brand in one nice, neat, package. Ada Stoy defines a logo by saying ,”A logo is not just a piece of graphics – it is something that echoes a business’s brand through the use of symbols, fonts, images, colors, and shapes.” Your logo informs almost everything about the way your brand looks and feels. A designer we work with created each of the logos below. Consider what you can immediately tell about these brands you have probably never heard of simply by looking at the logos.
Each logo reveals something unique and interesting about the brand. Notice on the Locator logo how efficient it is, and that it includes and arrow in the design, reinforcing their efficient nature. Where as the Gallery DeForest logo is about natural beauty – the font, art detail, and colors all work together to reinforce that message. Yet the Eat in the Raw logo shows a sense of fun, playfulness, and daring that does not exist in either of the previous logos.
Logos though, can range in price from a piece of uncustomized clipart to researched custom art. The price ranges from $5 to $10,000 or more. What do you need to spend to get a decent logo? The logos above represent work done in the $750-$5000 range, and they are worth every penny to the companies that now own and use them.
If you don’t have a logo today, budget for one as soon as you can afford it. If you do have a logo that isn’t speaking volumes for your company — consider budgeting for one that will. Your logo is the first and sometimes only representation your brand will get, make it work for you.