What’s Your Logo Saying About Your Brand?

Do you do have a logo that's speaking volumes for your company and brand, consider budgeting one that will. Your logo is the first representation of your brand.

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Logo. Your brand needs one. It represents your company, it communicates the subtext of your brand in one nice, neat, package. Ada Stoy defines a logo by saying ,”A logo is not just a piece of graphics – it is something that echoes a business’s brand through the use of symbols, fonts, images, colors, and shapes.” Your logo informs almost everything about the way your brand looks and feels. A designer we work with created each of the logos below. Consider what you can immediately tell about these brands you have probably never heard of simply by looking at the logos.

Each logo reveals something unique and interesting about the brand. Notice on the Locator logo how efficient it is, and that it includes and arrow in the design, reinforcing their efficient nature. Where as the Gallery DeForest logo is about natural beauty – the font, art detail, and colors all work together to reinforce that message. Yet the Eat in the Raw logo shows a sense of fun, playfulness, and daring that does not exist in either of the previous logos.

Logos though, can range in price from a piece of uncustomized clipart to researched custom art. The price ranges from $5 to $10,000 or more. What do you need to spend to get a decent logo? The logos above represent work done in the $750-$5000 range, and they are worth every penny to the companies that now own and use them.

If you don’t have a logo today, budget for one as soon as you can afford it. If you do have a logo that isn’t speaking volumes for your company — consider budgeting for one that will. Your logo is the first and sometimes only representation your brand will get, make it work for you.


Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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