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When More Isn’t Better

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photo credit: Ankur P

We’re almost hard-coded to believe that more is better. Yet, with the advent of social media, this isn’t always the case. With social media, it’s about being the true – authentic – one of a kind YOU. This is so true that several social networks actively limit you to ONE (and only one) account/profile and are highly intolerant of multiple profiles, going so far as to shut down the accounts of those individuals who maintain more than one.

I talk with individuals everyday who did not want to have their professional profile tied in any way to their personal profile on Facebook, and so they created a “fake” profile to access their business Facebook page. Or if they have two professional lives, they create two LinkedIn accounts. Usually, these duplicate accounts are easily identifiable and as most people who do this can tell you, it’s only a matter of time until the duplicate account get shut down. Leaving them at best, without the account they spent so much time and energy creating. And at worst – with an orphan account that no one can access but people still follow, try to connect to, and interact with.

The only sure-fire way to eliminate this risk is to maintain ONE profile per social networking platform. Yes, this means that your business Facebook page must be connected to your real personal page. But that is not information that is readily available to people on the Facebook Fan page. As a safety net, for fan pages – appoint someone else you trust as an administrator on the page (in this case more IS better). That way, if your account gets shut down for whatever reason, you can still access the business page.

There is only one you – and there should only be one you on a social networking platform. It will save you heartache and grief in the long run and make it easier for you to keep  your profiles straight. It is also easier for the people who want to connect with you, they no longer have to guess which is the “right” profile. When it comes to social networking – more profiles is not better.


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Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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