We’re almost hard-coded to believe that more is better. Yet, with the advent of social media, this isn’t always the case. With social media, it’s about being the true – authentic – one of a kind YOU. This is so true that several social networks actively limit you to ONE (and only one) account/profile and are highly intolerant of multiple profiles, going so far as to shut down the accounts of those individuals who maintain more than one.
I talk with individuals everyday who did not want to have their professional profile tied in any way to their personal profile on Facebook, and so they created a “fake” profile to access their business Facebook page. Or if they have two professional lives, they create two LinkedIn accounts. Usually, these duplicate accounts are easily identifiable and as most people who do this can tell you, it’s only a matter of time until the duplicate account get shut down. Leaving them at best, without the account they spent so much time and energy creating. And at worst – with an orphan account that no one can access but people still follow, try to connect to, and interact with.
The only sure-fire way to eliminate this risk is to maintain ONE profile per social networking platform. Yes, this means that your business Facebook page must be connected to your real personal page. But that is not information that is readily available to people on the Facebook Fan page. As a safety net, for fan pages – appoint someone else you trust as an administrator on the page (in this case more IS better). That way, if your account gets shut down for whatever reason, you can still access the business page.
There is only one you – and there should only be one you on a social networking platform. It will save you heartache and grief in the long run and make it easier for you to keep your profiles straight. It is also easier for the people who want to connect with you, they no longer have to guess which is the “right” profile. When it comes to social networking – more profiles is not better.