Quick – who is your target market? Can you clearly and specifically tell someone, not in your industry, who your target market is? Good!
Now, who are the people who influence your target market? Influencers are the ones who help shape opinion and who make recommendations on products and ideas to your target market. They are the people who are in positions of authority and/or high esteem. As a result, these folks are incredibly important to you and your business.
It’s worth your time and energy to figure out where your influencers congregate. They are probably power brokers, of some sort, in your community. Finding someone with access to your influencers is the first step. Getting an introduction is the second. Then it’s time to start to build your relationship with those influencers. Don’t go too fast, take your time. These individuals are used to having people ask them for things with great regularity. You’ll do better if you build a real relationship with them first. Then by educating them on what you do, they will naturally start to refer to you because you are in their sphere of influence because they trust you.
It will take time but it will be worthwhile for your business. Taking your time and building a quality relationship is going to pay off in spades for you. There is no fast solution here, but slow and steady will yield significant results when your influencers start influencing your target market to use your product.