Who are Your Target Market's Influencers? - Paradux Media Group

Who are Your Target Market’s Influencers?

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photo credit: joelogon

Quick – who is your target market? Can you clearly and specifically tell someone, not in your industry, who your target market is? Good!

Now, who are the people who influence your target market? Influencers are the ones who help shape opinion and who make recommendations on products and ideas to your target market. They are the people who are in positions of authority and/or high esteem. As a result, these folks are incredibly important to you and your business.

It’s worth your time and energy to figure out where your influencers congregate. They are probably power brokers, of some sort, in your community. Finding someone with access to your influencers is the first step. Getting an introduction is the second.  Then it’s time to start to build your relationship with those influencers. Don’t go too fast, take your time. These individuals are used to having people ask them for things with great regularity. You’ll do better if you build a real relationship with them first. Then by educating them on what you do, they will naturally start to refer to you because you are in their sphere of influence because they trust you.

It will take time but it will be worthwhile for your business. Taking your time and building a quality relationship is going to pay off in spades for you. There is no fast solution here, but slow and steady will yield significant results when your influencers start influencing your target market to use your product.

Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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