Over the course of time there are many different platforms that your logo/business information will be seen and keeping some consistent continuity is important. In some cases, a call-to-action ad is appropriate, and in other cases, a brand ad is appropriate. Putting a brand ad or two “in the can” is a smart and easy way to be able to sponsor community, events, and charitable causes and to instantly take advantage of those community-building activities that return print ad space as a thank you.
This kind of generic branded print- ad is exactly what Brenner’s Furniture needed for their sponsorship of the Olympic Trials. This ad will appear on the Olympic Trials posters that will be hung all around Eugene, Oregon in anticipation of the event.