Your Brand as Art

A brand, well executed and fully developed, will also tell you about what it is what it stands for,how it views the world, just like the artist does when...

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A few months ago, Simon Mainwaring made a post titled, Social media explained by a 9-year-old in one sentence. In it he shares a quote that he saw at the Portland Children’s Museum by a 9-year-old Elyssa which said,

“When I make my art about a flower it is not showing you who the flower is, but to tell you about me.”

Simon goes on to draw a good comparison between the quote and a the way we use of social media. But it’s also a metaphor for the way brands need to behave in this new age transparent and authentic relationships.

Photo Credit: sacks08
Photo Credit: sacks08

A brand, well executed and fully developed, will also tell you about what it is, what it stands for, and how it views the world, just like the artist does when capturing a flower.

  1. It will tell you about what it is by the way it shows up. The logo does matter, colors matter, and overall style matters. These brand elements are often the first opportunities we have to being to understand the brand.
  2. It will tell you what it stands for by the composition of the image. For a brand, the composition is developed through the activities is participates in, the way employee’s great customers, and the integrity with which the it approaches its business dealings.
  3. It will tell you how it views the world through the style of the image. Impressionist view the world in a different manner than photographers do. A brand with an impressionist view will focus on the blurry but colorful abundance. A brand with a photographer’s view will focus more on reality and highlighting one aspect or another in turn.

As you are creating your brand, remember – the smallest and seemingly most inconsequential decisions about the way your brand shows up will determine what your brand ultimately stands for tin the mind of the consumer. Your brand is a piece of art, open to interpretation, speculation, and theorized motivations simply by the way it shows up in the world.


Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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