Sam Wright is a journalist based in Norwich, Norfolk

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How To Harness The Power Of CRM Segmentation

By Sam Wright | January 2, 2014
In every small business, there's a requirement to market the company without breaking the bank. Effective marketing means balancing the needs of your customers with the resources the business has,...
Customer Research & Segmentation | Marketing Strategy
CLientFacts

Market Research: 5 Facts Clients Need To Know

By Sam Wright | November 21, 2013
Thinking of getting into market research? Jobs aren’t easy to come by, and you’ll need to have a head start at the interview. It helps to think through your early...
Customer Research & Segmentation