Keeping Media Buying Simple
For most small business owners, dealing with media buying is like an ever-changing alphabet soup. This is primarily because the language of media is cluttered with acronyms. And understanding each acronym is necessary to get the most out of your...
How to Create a Brand
We feel the rightness of creating a brand in our bones. Marketing and advertising agencies tell us that we're supposed to "create a brand," and we believe them. After all, who wouldn't want a name like Nike, Kleenex, or Starbucks to...
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