Sergio Zyman, Author of The End of Advertising As We Know It, suggests that, “A brand is essentially a container for a customer’s complete experience with the product or company. If that’s true (and I think it is), then branding is the container that dictates whether your customer will come back to your business again and again.
At the end of the day, branding is about consistency, it’s about efficient use of resources that leverage each other to achieve a 1 + 1 = 3 affect. And what business couldn’t use that? If your business could — check out the full article below.