Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Strategies for Handling Bad Press
Despite your best efforts, your brand will occasionally be maligned by well-intentioned (or otherwise) individuals and brands. Sometimes it will occur because you failed to execute something as well as you could, sometimes it will be because you’re the brand with the most top-of-mind awareness in your marketplace. Sometimes, it’s because the other brand is…
3 Must-Not-Miss Components for a Non-Profit Brand
Soliciting donations is hard work for any non-profit and it’s often made all the harder because the non-profit has not laid the appropriate groundwork in creating their brand image. This oversight usually ends up costing them donations in the long run. While non-profits need to create a brand to the same degree every other business…
Selling Your Brand Internally
One of the most important places to spend time and energy “selling” your brand is internally. There is no audience that is more important to have completely understand and believe your brand position. The reason should be obvious, of your staff doesn’t believe in your brand position, they cannot support it. Therefore, it is critical…