Brands Positioning

Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

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How are You Better than Your Competition?

I don’t care what industry you’re in when you look at the landscape of those businesses that do what you do; you compare your business to the work that they do. And you have opinions about their work – either you respect it, or you don’t. But the thing is, you know how your business… Read More

brand story

What’s Your Brand Story?

From start to finish, a well-executed brand is really just about telling a good story. Well-written stories are fairly predictable in their format, they have a beginning, middle, and end. The pieces of the story that are being told are consistent with, and advance, the storyline. They don’t pursue irrelevant tangents, and each paragraph and chapter… Read More

social media brand strategy

Social Media and Brand Strategy

Social media is a very hot topic right now, and rightfully so. I’ve heard more than one company wonder out loud though if it belongs in the Brand Strategy. In my opinion, the answer is a resounding YES. If it’s not part of your integrated Brand Strategy, you’re missing a vital channel for furthering your… Read More

brand moments

Tiny Brand Moments

In the midst of running a business, it’s admittedly difficult to maintain the focus on what your brand stands for. After all, you’ve got customers needs to meet, deadlines to manage, and in some cases, employees to direct. That is why it is critical that you take the time to make sure that everything you’re… Read More

brand authenticity example Teavana

Lessons in Brand Authenticity

I stumbled across a question posed on LinkedIn this morning that got me thinking. The question was: How do you see social platforms evolving in the future? And while I answered it from a personal standpoint, I neglected the answer from a brand authenticity perspective – an oversight I aim to correct here. Social Media… Read More

brand identity

Brand Identity: Branding by Walking Around

Branding by Walking Around is your opportunity to create the landscape your brand will come to life on. It’s the very foundation of your brand position.

brand manifesto

Your Brand Manifesto: Your Secret Sauce

OK, so you’ve found your new brand position and tagline. You’ve taken the time to discuss it with your key stakeholders and get their buy-in. Now what? Well, my friends, now comes the FUN part! The first thing you’re going to need to write is your brand manifesto. In a short paragraph, what does your company… Read More

brand position

What does your brand position say?

Let’s start with the basics, what is a brand position? Your brand is the space your business occupies in the business world. It can be friendly, open, full of hope and aspiration. It can also be sloppy, uncoordinated, and unimpressive — and everything in between. The trick is choosing your brand position intentionally and not… Read More