Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

Creating Likeability in Your Brand

If I’ve said it once, I’ve said it at least 1,000 times — people do business with brands they LIKE. And the truth is, it’s more than just something I say; it’s a fact. We seek out businesses we LIKE to do business with. But what makes people like a business, and how do you…

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A Little Bit about Paradux Media Group

Every so often, it’s worth stepping back from the work itself and talking a little about how we think about that work. This is one of those moments. Who Are Our Best Clients? At Paradux Media Group, we do our best work with businesses that have a sense of where they’re headed. That doesn’t mean…

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Branding in a Multi-Media World

As I was looking for a picture to pair with my last post, Why Branding Matters for Businesses of All Sizes, I came across a photo set from Troy Thompson (Travel 2.0) on Flickr and was struck by the strong visual he created to demonstrate the implications of branding in a multi-media world. We all know advertising…

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All in the Circle of Likeability

We are often asked about our philosophy regarding marketing and buying media. In general is, “it all works if used properly and all fails if used improperly.” While the message and brand must remain on point, how people use and consume each media is different. How to best engage with individuals changes from media to…

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Facebook Do You Have A Facebook Strategy? – The Beginning

What is your Facebook strategy, do you have one? Is it about getting people to ‘like’ your page, ‘like’ posts, comment on posts, drive traffic to your website, visibility, likeability, engagement, awareness, promote products, sell products or services, expert status, public relations, customer feedback, to make money?  Your answer is probably yes, yes all of…

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B2B Branding Implications

Usually, when we talk about branding, we talk about B2C (business-to-consumer) companies and specific products, but we should also speak about B2B branding. If you’ve been following this blog for a long time, we believe all branding can favor every business, whether a product, service, B2C branding, or B2B branding. B2B Branding Makes Sense The…

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Top of Mind Branding

Branding is a long process. It’s not easy, it costs money, and it doesn’t create immediate traffic. Trust me, many times along this journey to a great brand, you’ll have to remind yourself why you’re embarking on this endeavor at all. So when those moments hit, just re-read this to remember why a great brand is critical to your success.

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