Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Branding Lessons from Trees
Although as marketers, we tend to talk about brands in never-changing absolutes – the reality is that brands evolve. They adapt. They grow. Their roots spread deeper and their ideals reach ever-higher reaching for loftier and more audacious goals – not unlike trees spreading their branches toward sunlight. Just like trees, brands need to morph, to…
Visual Identity on a Budget
Brand strategy and positioning, image attributes, and brand architecture can become overly complex when there are hundreds of thousands of dollars involved. Many small to mid-size companies (with fewer than 500 employees) want the same thinking and quality that define a major branding initiative. It is just too expensive. Seeing no alternative, these companies search…
Reputation Management: Your Brand on the Web
The Web. Twitter. Facebook. Biznik. Foursquare. Merchant Circle. Blogs and Comments. If you’re not at least aware of how these websites are already affecting your brand – it’s time to figure out online reputation management, NOW. Whether or not you intentionally maintain a presence on social media, your business, your brand, your customers, and your…
Lessons in Brand Authenticity
I stumbled across a question posed on LinkedIn this morning that got me thinking. The question was: How do you see social platforms evolving in the future? And while I answered it from a personal standpoint, I neglected the answer from a brand authenticity perspective – an oversight I aim to correct here. Social Media…
Why the answer should be “Yes” to an Ad Agency
In a lot of cases you could be dealing with several vendors with all the POS, printing needs and all the different avenues that you advertise in or want to advertise in. All of these vendors have their own objective and their own ideas, and while some may be good ideas they may not be what you’re all about, and the y certainly aren’t consistent.
Keeping Media Buying Simple
For most small business owners dealing with media buying is like dealing with an ever-changing alphabet soup. This is primarily because the language of media is cluttered with acronyms. And understanding each acronym is necessary to getting the most out of your media buy. AQH, GRP’s CPM, CPP and that was before web banners, unique…