How much has social media fragmentation affected your audience and at what cost? Traditional media tries to entertain an audience and keep it, so they can then sell advertising within that form of entertainment. While the programming and editorial content has become corporate blah for the most part audiences, have rushed over to other venues as their form of entertainment, namely forms of social media.
We do believe that social media and social marketing has radically altered advertising. We believe that social media can level the playing field between Madison Avenue and local business owners. It’s not a fad, the landscape of social media has changed dramatically over the past three years, and what we see today will dramatically change 3 years from now. We feel we are at the
In a lot of cases you could be dealing with several vendors with all the POS, printing needs and all the different avenues that you advertise in or want to advertise in. All of these vendors have their own objective and their own ideas, and while some may be good ideas they may not be what you’re all about, and the y certainly aren’t consistent.