On February 29, 2012, Facebook announced significant changes to Business and Organization Pages with the introduction of the Facebook Timeline for Business Pages. While adoption was optional at first, Facebook confirmed that the Timeline layout would become mandatory on March 31, 2012—making it the default homepage for all business pages.
In response to these changes, Paradux Media Group offered a free webinar to help small business owners understand what the new Facebook Timeline meant for their pages and how to prepare before the transition became required.
Get Ready for the Facebook Timeline for Business Pages
The webinar took place on March 8 at 10:00 a.m. Pacific and walked attendees through the most notable updates to Facebook business pages. The session focused on helping business owners navigate the new layout and understand how to take advantage of the features introduced with the Timeline format.
Topics covered during the webinar included:
- Removal of default landing tabs
- Photos, likes, and apps moving to the top of the page
- The ability to pin posts to the top of the timeline
- A redesigned administrator panel
- Direct messaging with fans
- Options for updating a business page name
- Guidelines and restrictions for cover photos
The webinar also reviewed Facebook’s cover photo rules, including restrictions on promotional text, calls to action, contact information, and references to Facebook interface elements.
Paradux Media Group shared its perspective on the Facebook Timeline update, noting that while the changes required adjustment, they also presented new opportunities for businesses to tell their stories more visually and engage audiences in different ways.
This webinar has already occurred. If you would like guidance on your Facebook business page or have questions about social media changes, please contact Paradux Media Group.
- Published: February 29, 2012
- Author: Paradux Media Group
- Blog: Paradux Media Group Newsroom
- Category: ⲷ Paradux Media Group News
- Tags: Facebook, Online Communities, Social media, Web conferencing, brand, facebook timeline, small business, website
- Comments:
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User can now also collect more facebook pages likes by adding cover photos that point to facebook like button , and we have collected all those facebook cover pages .This will really help businees
Hi Tarun, I have to agree, putting a “like me” message seems like it would be a good use of the new cover photo area, but that is now a violation of Facebook’s terms and should not be attempted on a page that someone wants to not have shut down. Thanks for taking the time to comment though!
Probably the best cover photo for getting new likes would be a photo that directs the viewer’s eye to a point right above the “Like” button. What do you think?
Yes, that would seem to be the logical choice, however specifically asking for the “like” is not allowed by Facebook. So do be careful with how you direct the viewer’s eye.
Considering those ‘likes’ are such a vital element of the Facebook page experience for Businesses, I think making the shift and relocating them to the top of the page was a nessecary adjustment and I’m pleased to see that it’s been addressed. Previously, it was a little too much effort, in my opinion, to trace downward and find that button to click.
BJ
It does sound a little silly in theory – people being too lazy to ‘scroll down’ to find something on a webpage. In practice, however, it really does make the world of difference. When you imagine how vast the internet is and franatic the pace of searching is when it comes to the average user, things needs to be accessable immediately, if not sooner. Making this adjustment was a sage move and while simple, should make a significant difference regarding clicks-per-visitor.