Paradux Media Group Hosts Free Webinar on Facebook Timeline Changes
Paradux Media Group hosted a free webinar explaining Facebook Timeline changes for business pages ahead of the mandatory March 2012 rollout.
On February 29, 2012, Facebook announced significant changes to Business and Organization Pages with the introduction of the Facebook Timeline for Business Pages. While adoption was optional at first, Facebook confirmed that the Timeline layout would become mandatory on March 31, 2012—making it the default homepage for all business pages.
In response to these changes, Paradux Media Group offered a free webinar to help small business owners understand what the new Facebook Timeline meant for their pages and how to prepare before the transition became required.
Get Ready for the Facebook Timeline for Business Pages
The webinar took place on March 8 at 10:00 a.m. Pacific and walked attendees through the most notable updates to Facebook business pages. The session focused on helping business owners navigate the new layout and understand how to take advantage of the features introduced with the Timeline format.
Topics covered during the webinar included:
- Removal of default landing tabs
- Photos, likes, and apps moving to the top of the page
- The ability to pin posts to the top of the timeline
- A redesigned administrator panel
- Direct messaging with fans
- Options for updating a business page name
- Guidelines and restrictions for cover photos
The webinar also reviewed Facebook’s cover photo rules, including restrictions on promotional text, calls to action, contact information, and references to Facebook interface elements.
Paradux Media Group shared its perspective on the Facebook Timeline update, noting that while the changes required adjustment, they also presented new opportunities for businesses to tell their stories more visually and engage audiences in different ways.
This webinar has already occurred. If you would like guidance on your Facebook business page or have questions about social media changes, please contact Paradux Media Group.
We are Paradux Media Group, and we are not your regular ad agency. We are a unique combination of strategists, planners, designers, and writers. We are the people you call to launch a brand. To create a promotion. Or to put you on the first page of Google.
Specializing in advertising, branding, website design, and social media management, Paradux Media Group gives you the integrated resources you need in today’s changing business environment.
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