Today media buying is more difficult than it’s ever been. How much of your budget should be traditional and how much should be shifted to digital. More options to listen to music, watch TV, and Generation Z basically not participating in any of the traditional avenues. They listen to their music digitally and watch TV programs on their mobile devices.
It’s why hiring an agency like Paradux Media Group to place your media buy can be a critical decision for a business owner. Not only can Paradux Media help you weave through the maze of all the traditional platforms but can also have your traditional and digital campaigns work together.
Paradux Media Group can work with you to define your primary demographic, and then choose the radio formats, TV programs, YouTube programs and mobile devices that will help you target your message to your primary demographics on media platforms they consume.
Paradux Media’s media’s buying services will allow you to focus on what you do best, and that is run your business. You won’t have to be subject to the best deal ever or the same inside the box one-sheet that everyone else is presented. Our media buying services will help create a customized solution to your unique circumstances.
Using a media buying service, like Paradux Media Group makes it easier to place a deeper media buy with your campaigns. Paradux Media Group you can buy multiple radio groups or TV stations and not add more sales reps to your day.
With our media buying, we will also offer creative solutions to create a voice, image, message that will be consistent on all traditional and digital media platforms. A consistent message will help you cut through all the clutter that exists in just about every platform. That consistency will also help you stay in brand giving you more top of mind and better engagement and results with your campaigns.