There’s no doubt that videos marketing is becoming more integrated into our everyday interactions. From social media posts to testimonials and product demos, videos continue to command a huge percentage of internet traffic. This explains why YouTube is the second largest search engine today raking in a whopping 3 billion searches a month. As such incorporating videos… Read More
You already understand that your clients make your business. When you provide them the products and services they need, it increases the chance that they will remain loyal to you. Your reputation also matters, and choosing the right website hosting company will ensure they can always access your site. Reliable Website Hosting Equals Improved Brand… Read More
When we talk about identity, we refer to the aspects that differentiate us from other people. Our personalities demonstrate our uniqueness that we convey through our speech, behavior, and image. Similarly, a business makes distinguishes itself from the rest through the image it portrays to the world. This could be through business culture company brochures,… Read More
When it comes to marketing, especially small business owners, every dollar counts, and any investments need to pay off, regardless of monetary value. But where do you start in a world of glossy ads and billboards? Simply put, it’s with a video. Long gone are the days of a pretty picture with a logo reeling… Read More
If you’re debating about hiring an advertising agency, you really should look at the multiple benefits that are offered. Creating campaigns, designs and having the ability to engage with the right audience is a key component of success. When you hire an advertising agency, you’ll be able to get help with building your identity, formulating… Read More
Advertising is becoming an increasingly important aspect of a digital marketing strategy. Businesses that solely rely on organic marketing strategies like social media and SEO are limited to how much of their audience they can reach. As a business owner, learning how to use advertising platforms like Google Ads, Facebook Ads, Instagram, and Pinterest is… Read More
While advertising in some form has been around for as long as human civilizations have existed, with ancient advertisements having been found by historians everywhere from Ancient Egypt papyrus scrolls to the ruins of Pompeii, advertising in the sense that most people in our own time would recognize it first developed within the transition of rural… Read More
In our modern day and age, it is important to understand the ins and outs of banner ads and digital marketing. If you are running a business and not taking advantage of this form of advertising, it will be difficult for you to keep up with your competition. Digital banner advertising is a very effective… Read More
As we turn the calendar to 2019, now is a good time for Southern Oregon businesses to ask if they are doing business with the right digital marketing company. Whether you own a business in Medford, Oregon; Grants Pass, Oregon; Eagle Point Oregon or elsewhere in the region, it is important that you get the… Read More
Benefits of a New Website Branding and an online presence are two of the most important factors to keep in mind when building a business and launching a new website. Having a website to represent your business and brand is a way to maximize your online reach while honing in on any target audience or… Read More
A company’s brand image is their identity in the mind of the customer. It is made up of the perceptions, views and beliefs that a consumer has about that company. While it can be formed by data, it is more often formed by impressions that the consumer has about the company. Southern Oregon businesses wanting… Read More
Why branding is vital, regardless of the size of your business. Many small businesses forego the tried and true methods of bigger corporations. Sometimes this works, but when a small business fails to effectively brand itself, that can have resounding detrimental effects. 1. Company Cohesiveness Having a “brand” is essentially having a message and look… Read More