Posts

Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

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Smart Goals

What’s Wrong with SMART goals?

As we near the end of the year, most people are starting to think about setting goals.  Whether for themselves personally or their teams professionally, goals seem to be the way to begin a new cycle productively.  One of the biggest buzzwords out there is a SMART goal, but are they really as smart as… Read More

Corporate Email Communication

Corporate Email Communication that Works

Are you frustrated when you find employees confused or not on the same page about an issue that you know you’ve communicated to them via a company email?  Perhaps a message you’ve sent several times?  One of your primary jobs as a business owner or manager is to lead your teams, and leadership requires excellent… Read More

Streaming Advertising for Your Company

Why You Should Evaluate Streaming Advertising for Your Company

Are you thinking about moving your advertising to streaming services instead of broadcast or cable television?  If not, you could be left in the dust.  Now’s the time to readjust your marketing budget and explore streaming advertising for your company.  While the specific reason for the change is debatable, many experts are pegging for new… Read More

Youtube Ads Worth

Are YouTube Ads Worth It in 2022?

You’ve seen them–nearly every YouTube video now contains at least one ad.  With 1.5 million logged-in monthly users, many people watch an hour or more of YouTube daily–often by streaming it onto the televisions.  Another interesting fact about YouTube is that it’s the second most used search engine after Google.  With all that in mind,… Read More

CAN-SPAM Act

A Quick Run Down of the CAN-SPAM Act for Emails

It can be tempting when you have one of those “AHA!” moments to quickly send out an email with your brilliant promotional idea to all your customers.  In fact, there are many automated email systems available to make it easy to do just that.  However, since the introduction of email, consumers have become inundated with… Read More

information your marketing agency needs

Information Your Marketing Agency Needs About Your Company

Your marketing or ad agency can be your best partner in growing your business.  From helping a company build its brand to sharing expertise by coordinating a business’s use of its marketing budget, these agencies can be the difference between struggling and achieving success.  Yet, positive results are created with magic.  There is vital information… Read More

Social Media Etiquette Unspoken Rules

Social Media Etiquette Unspoken Rules

Many businesses use social media as a fun way to connect and interact with their customers.  In general, social media is more informal than other types of advertising, yet there are guidelines you can use to make it more effective.  We refer to these as the unspoken rules of social media etiquette. First, here are… Read More

Modern Marketing Strategy

Avoiding FOMO in Your Modern Marketing Strategy

In the business world, it’s common for executives to feel change is inevitable, and implementing new technologies and strategies in all aspects of their company is imperative for survival, let alone success.  Jeff Bezos said, “What’s dangerous is not to evolve.”  When companies scramble to change their plans regularly, it’s easy for managers to experience… Read More

How Email Filters Break Down Communication

How Email Filters Break Down Communication

Relying on the U.S. Postal Service (USPS) to send promotional material to current and potential customers is pretty easy if you’re willing to pay the postage.  Send a file to the print house, have your materials printed, and often they will also address each mailpiece and deliver them straight to the post office for you. … Read More

What are the Limitations of Performance Marketing?

What are the Limitations of Performance Marketing?

Performance marketing sounds like the ultimate in marketing endeavors.  The term was coined early on with the advent of digital marketing, specifically around the introduction of Google Ad Words.  Performance marketing describes specific marketing tactics designed to achieve goals—defined as clicks, conversions, leads, bookings, purchases, etc.  It’s about attaining direct results tied to specific marketing… Read More

Do You Have A Recruitment Marketing Strategy?

Do You Have A Recruitment Marketing Strategy?

For February 2022, the Bureau of Labor Statistics reported the nation’s average unemployment rate dropped to 3.8%.  Low unemployment means it is more difficult for companies like yours to find the qualified candidates needed to fill open positions.  If you take a walk through your downtown streets or visit the local shopping mall, you’ll see… Read More

does product placement work

Does Product Placement Work?

You don’t have to dig deep into many of the most popular movies of our day to see brand-name products, signage, and logos flash onto the screen.  A fun exercise is to watch any movie’s high-action scenes–car chases or your favorite web-slinger racing through city streets–and count how many well-known brand names you can spot… Read More

Why it Makes Sense for You to be a Thought Leader in Your Industry

Why it Makes Sense for You to be a Thought Leader in Your Industry

Thought leadership may be one of the newest popular buzzwords in business strategy.  It’s somewhere up there with “lean manufacturing” and “influencer.”  What is thought leadership, and is it really that important for business owners? Thought leaders are the go-to people in their field.  For example, if you’re looking for ways to better lead and… Read More

Do You Know How You Stack up to the Competition? | competitive analysis

Do You Know How You Stack up to the Competition?

Philip Kotler described the importance of understanding the competition with his quote:  “Competitive advantage is a company’s ability to perform in one or more ways that competitors cannot or will not match.”  To outperform your competition, you need to understand them.  If you haven’t performed a competitive analysis recently, now is the perfect time to… Read More

Why We Use WordPress at Paradux Media Group, and You Should, Too

Why We Use WordPress at Paradux Media Group, and You Should, Too

When companies think about creating or updating their websites, they go many different routes in developing their solutions.  Simple “DIY” solutions like WIX are very tempting for new, small businesses, while larger, established companies often think coding their sites from scratch using “business branded” content management systems like Adobe Experience are the way to go…. Read More

Do Google Reviews Help Your Business?

Do Google Reviews Help Your Business?

The quick answer is YES.  Here’s how and why. First of all, Google holds 90% of the search engine market share.  Just as “Google” has become a verb in our vernacular for “looking something up on the internet,” the majority of people worldwide use Google to search for everything from recipes to health advice, and… Read More

Online Marketing Diet Shouldn’t Rely on Third-Party Cookies

A Healthy Online Marketing Diet Shouldn’t Rely on Cookies

Google has discussed upcoming changes to and discontinuation of the use of third-party cookies within its widely popular browser, Chrome, for quite some time.  Cookies are little bits of data that a website places on a visitor’s computer that allows it to track specific information.  There are many kinds of cookies, and some are responsible… Read More

The Power of Collaboration

The Power of Collaboration

Collaboration is perhaps one of the most unused strategies for achieving success, likely due to our upbringing.  In elementary school, we’re taught to work independently, not to cheat by asking someone else for the answer, and every student is tested independently.  Later in life, “group projects” surface, yet those are often an abysmal failure, with… Read More

Are Billboards and Outdoor Advertising Still Relevant? Consumers say YES.

Are Billboards and Outdoor Advertising Still Relevant? Consumers say YES.

In 2021, the billboard and outdoor advertising industry in the United States was expected to reach $8.1 billion.  Even though other advertising mediums have increased as social media and streaming services developed, the billboard industry has remained relatively unchanged over the past five years.  What has changed is what outdoor advertising and billboards look like…. Read More

Optimize Your Website to Build Trust with Your Customers

Optimize Your Website to Build Trust with Your Customers

87% of shoppers begin looking for a product with online searches.  If your website isn’t coming up as an option when customers search for relevant products and services in your area, you are missing out on valuable sales.  In marketing terms, we’re talking about search engine optimization or “SEO,” but really, it’s all about making… Read More