Cookies may sound like delicious tidbits of information, and for the electronic universe, they certainly are. Unbeknownst to many consumers of the Internet, every visit to a website likely results in baking a dozen or more of these “cookies.” Recently, much attention has been placed on how browser companies are disclosing, collecting, storing, and sharing… Read More
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Posts
Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Ready to Take Flight in 2021?
2020 threw us all for a loop. Businesses big and small were hit with challenges from the growing pandemic that no one anticipated. Many larger corporations had financial reserves to weather the storm, small and mid-sized businesses continue to be the hardest hit. While we don’t anticipate an end to the challenges caused by the… Read More
Is Your Team Ready to Fly? Make Sure Your Marketing Plan Shows Them the Way
Just as ducks flock together to reach a specific destination, your team needs a marketing plan to align their efforts to achieve your company’s goals. When you work with a marketing agency like us, we’ll help you and your team come together to create a plan designed specifically for your organization’s needs. Components of most… Read More
Tips for Making Your Kickstarter Campaign a Success
Do you have a novel idea for a product or service? Need to figure out how to get your invention into production? A Kickstarter campaign might be a solution for you. Kickstarter launched in 2009 as an online crowdfunding platform. Essentially, people present their ideas online and viewers who find the ideas appealing can back… Read More
Have the Right Messaging for the Most Critical Times
Whether you are experiencing an unexpected event within your own business or an emergency impacts the community at-large, having well-planned a crisis communication plan is critical to keeping your business running smoothly. Paradux Media Group has in-house expertise to help you develop a crisis communication plan for any situation. Here are a few key considerations… Read More
Do You Have a Business Blog?
Blogging isn’t a new thing. It’s hard to call something an innovative idea when blogging reached popularity during the mid 2000’s. By January of 2005, 32 million Americans, or nearly 10% of the population, were routinely reading blogs. Even more of us discovered how online blogs connect people with shared interests through the 2009 release… Read More
Pivoting to E-Commerce to Survive in the New Economy
In March 2020, the world we took for granted changed seemingly overnight. With a pandemic ramping up throughout the world, a national emergency was set in place that would restrict business hours, occupancy rates, and limit indoor business for the unforeseeable future. Americans everywhere took on varying levels of “stay-at-home” protocol that altered shopping and… Read More
Simple Ways to Increase Your Exposure on Facebook
According to market.us, 74% of social media traffic is on Facebook, and Internet users between the ages of 16 to 64 spend nearly two and a half hours each day on social media. Facebook is an ideal medium for small and local businesses to increase their customer base and achieve brand loyalty. However, it is… Read More
Why Hire An Ad Agency For Your Graphic Design?
One of the main reasons why most businesses fail or don’t perform well is a lack of professionalism. It is a fact that there are certain jobs that can only be done best by professionals. For example, when it comes to website design, then the only way you can get maximum benefit is by hiring… Read More
Is Social Media Photography Best Left to the Professionals?
The internet is rapidly transforming the way we do business today, and this is particularly true in the realm of content marketing. Gone are the days of straightforward TV commercials and passive ads that interrupt people’s daily activities. Today’s businesses need a more social approach, engaging in conversations with their customers and creating relationships like… Read More
Why WordPress is the Best
WordPress has over the years evolved from a solely blogging site to an extremely versatile platform where users can develop fully operational websites of any category. That’s probably why WordPress powers more than 30% of all websites in the world. That’s a pretty big percentage, right? Considering the fact that WordPress is open-source software, most… Read More
Winning Over Hearts and Wallets
Content marketing continues to lead the way for innovative companies looking to get the most out of their marketing. The subject is relatively confusing, mainly because it’s a full-pronged approach to getting the word out that takes a high-level of mastery to execute correctly. Still, any business that’s willing to follow the rules can launch… Read More