Why Professional Content Writing Matters

You have a website, and you know posting fresh content regularly is essential, but as a business owner, you don't have time for that. One common mistake many business leaders make is hiring sub-par content writing services to provide them...
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Google SGE: The New Search Generative Experience

The world of technology, including the internet, is constantly evolving. Though Artificial Intelligence isn't novel, the debut of ChatGPT and other related AI innovations to the masses in 2023 revolutionized the landscape. At Paradux Media, we maintain a forward-looking stance,...
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Do You Have a Website?

71% of businesses in 2023 have a website. That's a clear message that having a web presence is essential to running a modern business. 21% of people use the internet to find a local business daily. That doesn't account for...
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The Short Story about Long-Tail Keywords for SEO Strategies

At Paradux Media, we talk about search engine optimization (SEO) a lot. You might even say we're obsessive about it. That's because, in today's world, a growing proportion of business for most companies is being directed via electronic channels. Take...
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Marketing that Overcomes Short Attention Spans

The average attention span in 2018 was a whopping 47 seconds; presumably, today, it is less than that. With such an incredibly short time to grab a person's focus and capture their interest, what strategies effectively attract and convert today's...
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Enhancing Roy Manufacturing’s Digital Presence

Roy Manufacturing is a perforated metal and material manufacturer in Portland, Oregon. They've been in business for over 60 years and have grown to the point of developing a second spin-off organization based on shared technology, Profile Laser. Together, these...
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Why Google Search Optimization is Important for Your Website

How do you make your duck stand out from the rest of the flock? Getting noticed online is all about search engine optimization, or SEO. When we talk about SEO at Paradux Media Group, we're really talking about how to...
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Why You Need a Professional WordPress Website Developer

In the dynamic landscape of online business, your website serves as your digital storefront, the first impression potential clients encounter. Navigating the complexities of digital marketing requires more than just a visually appealing website; it demands a strategic approach that...
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Why is Web Page Indexing Important for Your Online Presence?

Why have an online presence if your current and potential customers can't find it? Our primary objective for our clients' websites is for them to appear high on search results lists. In technical terms, this is called search engine optimization...
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Are You Providing Educational Content on Your Website?

Long gone are the days of "if you build it, they will come" when we're talking about websites. Almost every company has a website now, even if it is an inexpensive, pre-fab site provided by one of many e-commerce companies....
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Understanding the Customer Journey

In the dynamic landscape of modern commerce, understanding the intricacies of customer behavior is paramount to the success of any business. The customer journey is a concept that has become the compass for companies seeking to create meaningful interactions with...
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How to Convert Website Visitors to Customers

In 2023, 20.8% of sales were anticipated to happen online. By 2026, that percentage is expected to reach 24%. A great website allows your business to reach customers across the country or around the world. But how do you take...
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2023 Holiday Retail Sales Forecast and Tips

Halloween may have just been minutes ago, but for retail companies, it's already time to bring in those critical holiday sales. Despite being in an inflationary economy, forecasts for holiday sales in 2023 are looking bright and merry. According to...
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The Power of Google Ads for Businesses

Modern technology is both a blessing and a curse for business management. On the positive, the internet makes it possible to market your business, convert customers, and achieve sales worldwide. At the same time, this technology broadens your competition, and...
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Want a Business Website That Makes Money?

In today's digital age, a website is no longer optional for businesses—it's necessary. However, simply having a website isn't enough. To succeed online, your website needs to do more than exist; it should make money for your company. But how...
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What’s the Difference Between a Tagline and Slogan?

In the ever-evolving world of marketing and branding, where every word counts, two terms often find themselves in the spotlight: tagline and slogan. These seemingly similar yet distinct elements are pivotal in shaping a brand's identity and connecting with its...
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Is it Time to Change the Channel on Your Marketing Strategy?

Marketing channels are the different tools or platforms that businesses use to reach their target audience. They are crucial for promoting what a company offers and introducing products and services to new potential buyers while highlighting the benefits of the...
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Why You Need Better Coordination Between Marketing and Sales

We work with companies of every size across the country, but there are some unique needs many of our small and medium-sized clients share. Managers or owners need to wear many hats in these businesses, including marketing. Marketing expertise and...
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Protecting Consumer Privacy and the Value of First-Party Data

In an age where information and transactions flow freely online, it is almost impossible to manage a business without a web presence. Yet this technology comes with some unique challenges. Unlike traditional brick and mortar, its much harder to see...
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