Posts

Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

ducks-flying
zoom

To Zoom or Not to Zoom? That is the Question.

As we near the one-year mark of living under pandemic protocols, one technology that has touched nearly every person is video conferencing.  Remote workers use it to connect to the team, sales representatives have mastered it to eliminate travel, students of all ages log in to attend classes, and singles are even dating with it…. Read More

What Really Makes Networking Effective

Networking.  The overwhelming majority of business leaders and owners flinch at the thought of it.  Another group gets really excited about it, but may not be achieving as much as they can from the process.  Regardless of where you fall on that spectrum, it’s important for all business leaders and owners to build professional networks… Read More

Attract Customers Attention with Engaging Video Content

Attract Customers’ Attention with Engaging Video Content

If you’re not using video content to promote your brand or advertise your product, you’re missing the attention of many customers.  Packed agendas and multitasking have left humans with shortened attention spans and a desire to consume information that entertains as well as informs. Why should you be using video content in your marketing strategy?… Read More

Now Hiring

Paradux is Hiring a Web Developer

Paradux Media Group is looking for a Web Developer to join our team. The Web Developer will be responsible for helping to create and maintain client WordPress websites and create email campaigns. This involves working with created graphic design concepts and effectively communicating the ideas being promoted. The ideal candidate is proficient at creating mobile-friendly… Read More

How the Third Party Cookie Phase-Out Affects Your Marketing Strategies

How the Third Party Cookie Phase-Out Affects Your Marketing Strategies

Cookies may sound like delicious tidbits of information, and for the electronic universe, they certainly are.  Unbeknownst to many consumers of the Internet, every visit to a website likely results in baking a dozen or more of these “cookies.”  Recently, much attention has been placed on how browser companies are disclosing, collecting, storing, and sharing… Read More

Ready to take flight in 2021 Business Growth in 2021

Ready to Take Flight in 2021?

2020 threw us all for a loop.  Businesses big and small were hit with challenges from the growing pandemic that no one anticipated.  Many larger corporations had financial reserves to weather the storm, small and mid-sized businesses continue to be the hardest hit.  While we don’t anticipate an end to the challenges caused by the… Read More

Is Your Team Ready to Fly Make Sure Your Marketing Plan Shows Them the Way

Is Your Team Ready to Fly? Make Sure Your Marketing Plan Shows Them the Way

Just as ducks flock together to reach a specific destination, your team needs a marketing plan to align their efforts to achieve your company’s goals.  When you work with a marketing agency like us, we’ll help you and your team come together to create a plan designed specifically for your organization’s needs.  Components of most… Read More

Tips for Making Your Kickstarter Campaign a Success

Tips for Making Your Kickstarter Campaign a Success

Do you have a novel idea for a product or service?  Need to figure out how to get your invention into production?  A Kickstarter campaign might be a solution for you. Kickstarter launched in 2009 as an online crowdfunding platform.  Essentially, people present their ideas online and viewers who find the ideas appealing can back… Read More

Having the Right Messaging for the Most Critical Times

Have the Right Messaging for the Most Critical Times

Whether you are experiencing an unexpected event within your own business or an emergency impacts the community at-large, having well-planned a crisis communication plan is critical to keeping your business running smoothly.  Paradux Media Group has in-house expertise to help you develop a crisis communication plan for any situation. Here are a few key considerations… Read More

Do you have a business blog

Do You Have a Business Blog?

Blogging isn’t a new thing.  It’s hard to call something an innovative idea when blogging reached popularity during the mid 2000’s.  By January of 2005, 32 million Americans, or nearly 10% of the population, were routinely reading blogs.  Even more of us discovered how online blogs connect people with shared interests through the 2009 release… Read More

Pivoting to E-Commerce to Survive in the New Economy

Pivoting to E-Commerce to Survive in the New Economy

In March 2020, the world we took for granted changed seemingly overnight.  With a pandemic ramping up throughout the world, a national emergency was set in place that would restrict business hours, occupancy rates, and limit indoor business for the unforeseeable future.   Americans everywhere took on varying levels of “stay-at-home” protocol that altered shopping and… Read More

facebook exposure

Simple Ways to Increase Your Exposure on Facebook

According to market.us, 74% of social media traffic is on Facebook, and Internet users between the ages of 16 to 64 spend nearly two and a half hours each day on social media.   Facebook is an ideal medium for small and local businesses to increase their customer base and achieve brand loyalty.  However, it is… Read More