Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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add a WordPress Post

How to Add a WordPress Post

To add a WordPress Post, first, log into your website and you will be in your dashboard area. Click on Posts on the left column and on the flyout click Add New. (Click here for the video version of how to add a WordPress Post.) Now you will be on the “Add New Post” page and in the middle of it… Read More

branding

Branding: A Candid Conversation

Can I be honest with you? When I talk with a business owner, a business owner of any size, an entrepreneur, a small size business owner, a medium size business owner, and even the large business owners that I talk to; they all have a reason for getting up in the morning and coming and… Read More

bellingham-business-journal

Albertsons to keep Haggen name on some stores [Bellingham Business Journal]

Our very own, Tisha Oehmen, lent some insight today to the Bellingham Business Journal on the recent Haggen/Albertsons merger. Under the proposed plan, the Haggen stores would operate separately from Albertsons, in a business unit that would still be based in Bellingham, where the chain started more than eight decades ago. “They’re trying to convert… Read More

Administrative Assistant Needed

Marketing Administrative Assistant Needed

Our marketing agency administrative assistant will be responsible for performing varied administrative duties for the advertising agency. Marketing Administrative Assistant General Accountabilities Responds to inquiries and requests for information requiring knowledge of departmental and company policies and procedures. Performs administrative duties associated with scheduling and coordinating meetings and planning events. Arranges with vendors for services,… Read More

Do Brands Matter

Do Brands Matter?

In today’s world of advertising opportunities coupled with the rise of social media, it’s easy to ask the question, “Do Brands Matter?” It will be no surprise to you if you’ve been following the blog that the answer (in my opinion) is a resounding, “YES, Brands Matter!” Let me explain why. The Reasons Brands Matter… Read More

Can Branding Come Naturally

Can Branding Come Naturally?

I think marketers spend so much time carefully considering and crafting brands that sometimes we forget that the very best branding is born out of the instant the organization was created by its founders. The best brands are created in the moment that the founder decides to start the business. To do something different or… Read More

thedabblingduck-Its essential to have a point of view that puts a stake in the ground and breaks through the clutter

The Dabbling Duck

“It’s essential to have a point of view that puts a stake in the ground and breaks through the clutter.” – Lynn Power, ArnoldNYC

10 Superb Scholarly Articles on Branding

10 Superb Scholarly Articles on Branding

I don’t know about you, but I often get frustrated with the same old same old marketing/branding regurgitation that’s out there on the web. And when I do, I head straight for Google Scholar to check out marketing and branding articles there. The trick is finding the complete article, not just the “sales page.” But… Read More

St. Patrick's Day 2015

St. Patrick’s Day Milestone

First off, happy St. Patrick’s Day! We hope you’re all enjoying the annual “wearin’ o’ the GREEN.” As you can guess, we take our green seriously and are all ducked out today in our greens. While it may not be the pot at the end of the rainbow, we were excited to see that in… Read More

brand-perception

You, Me And Brand Perception: The Truth

Let’s face it — what you see isn’t always what you get. Case in point, the recent internet sensation: “the dress.” You may have had to be in the desert – without any electricity, to have missed the picture of the dress, that to some appeared blue/black and to some appeared gold/white. Personally, I thought it… Read More

branding-quote

10 Quotes On Branding

Let’s face it — branding is hard. And when I need a push, I turn to quotes to help me remember why branding is so important. These are quotes that inspire me. I’m sharing them with you in the hopes that one of them will ignite a spark for you and help you to stay dedicated… Read More