Tisha Oehmen is a professional brand strategist and a leader in the branding field. She has been named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

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How to Add a WordPress Post

To add a WordPress Post, first, log into your website and you will be in your dashboard area. Click on Posts on the left column and on the flyout click Add New. (Click here for the video version of how to add a WordPress...
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Branding: A Candid Conversation

Can I be honest with you? When I talk with a business owner, a business owner of any size, an entrepreneur, a small size business owner, a medium size business owner, and even the large business owners that I talk...
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Albertsons to keep Haggen name on some stores [Bellingham Business Journal]

Our very own, Tisha Oehmen, lent some insight today to the Bellingham Business Journal on the recent Haggen/Albertsons merger. Under the proposed plan, the Haggen stores would operate separately from Albertsons, in a business unit that would still be based...
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Marketing Administrative Assistant Needed

Our marketing agency administrative assistant will be responsible for performing varied administrative duties for the advertising agency. Marketing Administrative Assistant General Accountabilities Responds to inquiries and requests for information requiring knowledge of departmental and company policies and procedures. Performs administrative...
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Do Brands Matter?

In today's world of advertising opportunities coupled with the rise of social media, it's easy to ask the question, "Do Brands Matter?" It will be no surprise to you if you've been following the blog that the answer (in my...
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Can Branding Come Naturally?

I think marketers spend so much time carefully considering and crafting brands that sometimes we forget that the very best branding is born out of the instant the organization was created by its founders. The best brands are created in...
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Put a Stake in the Ground – The Dabbling Duck

"It’s essential to have a point of view that puts a stake in the ground and breaks through the clutter." - Lynn Power, ArnoldNYC
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10 Superb Scholarly Articles on Branding

I don't know about you, but I often get frustrated with the same old same old marketing/branding regurgitation that's out there on the web. And when I do, I head straight for Google Scholar to check out marketing and branding...
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St. Patrick’s Day Milestone

First off, happy St. Patrick's Day! We hope you're all enjoying the annual "wearin' o' the GREEN." As you can guess, we take our green seriously and are all ducked out today in our greens. While it may not be...
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You, Me And Brand Perception: The Truth

Let's face it -- what you see isn't always what you get. Case in point, the recent internet sensation: "the dress." You may have had to be in the desert - without any electricity, to have missed the picture of the...
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10 Quotes On Branding

Let's face it -- branding is hard. And when I need a push, I turn to quotes to help me remember why branding is so important. These are quotes that inspire me. I'm sharing them with you in the hopes that...
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3 Simple Branding Strategies that Work

Let's face it -- branding and branding strategies are the holy grail of marketing. They are what all marketing and advertising professionals are striving for.  But altogether too often, branding strategies get over-thought, over-worked, and over-wrought. Don't let yourself fall...
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Branding with Pens

Let's talk for a minute about branded pens. You know the pens I'm talking about...your favorite pen from a local business. The one that writes just right. The one that everyone you know either covets or has one of. Probably, it even...
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Brand Camp!

We've spent a lot of time over the last few weeks conducting Brand Camps with a client that is getting ready to roll out a new brand. A Brand Camp is a diagonal cross-section of the staff with about 10-15...
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Branding Your Business in 5 Steps

Thinking about branding your business? Are you worried it will be too hard and too difficult? There's no reason it needs to be either difficult or hard. What are you waiting for? You can create a world-class brand in just 5 easy...
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Super Bowl 2015 – The Year of Big Idea Marketing

This probably won't surprise you -- but I watched the Super Bowl 2015 ONLY for the commercials. I don't particularly care who is playing - or how they play. But the commercials? I'm all in! What I loved about Super Bowl 2015 (and Super...
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Account Executive Position Available

The Account Executive is key to maintaining the relationship between the agency and the client. Account Executives are the liaison between the client and the agency to ensure the client's needs and goals are being met on every project. The...
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Creating Likeability in Your Brand

If I've said it once, I've said it at least 1,000 times -- people do business with brands they LIKE. And the truth is, it's more than just something I say, it's a fact. We seek out businesses we LIKE...
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6 Crucial Tactics for Small Business Success in 2015

Ready to make 2015 the best year for your business? No question, marketing your small business has fundamentally changed in the last  years. If you haven't changed your marketing tactics in relation to those changes, now is the time. Here...
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