Tisha Oehmen is a professional brand strategist and a leader in the branding field. She has been named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.
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AI Search Optimization Checklist: Technical Steps That Help AI Understand Your Website
In my previous article, I explored why AI Search Optimization is becoming an essential part of long-term digital visibility. Understanding the strategy is important. But strategy alone doesn't improve visibility....
AI Search Optimization: Why Visibility in AI Search Requires More Than Content
Search is changing faster than most businesses realize. Today, people are finding answers through Google AI Overviews, ChatGPT, Perplexity, Claude, and voice assistants before they ever visit a website. In...
Website Ownership Issues: When Your Website Really Isn’t Yours
There’s a conversation we’ve been having more often lately at Paradux Media Group. It doesn’t happen with just one type of business or in one specific industry. We see this...
Is Your Brand an Anchor or an Engine? (The 5-Point Health Check)
Growth breaks weak brands. It is a hard truth, but we see it happen. A business decides to hit the accelerator—investing in new marketing, expanding to new locations, or launching...
Choosing the One: The Art and Strategy of Business Logo Design
Why Your Logo Is More Than Just a Design For a new business owner standing at the threshold — signing a lease, hiring staff, and putting a name on the...
Branding: A Candid Conversation About the Soul of Your Business
What is the goal of internal branding? The goal of internal branding is to align a company’s workforce with its core values and mission. By clearly articulating why the business...
Choose Your Brand with Confidence [VIDEO]
Choosing your brand is not about finding the perfect logo. It is about committing to a clear identity, using it consistently, and allowing your audience to build meaning around it...
Paradux Media Group Weighs In on Haggen–Albertsons Brand Strategy
Paradux Media Group partner and brand strategist Tisha Oehmen was recently featured in the Bellingham Business Journal, providing expert insight into the branding implications of the Haggen–Albertsons merger and the...
Do Brands Matter? (The Truth About Why Branding Matters)
Why Does Branding Matter? Branding matters because it builds trust and streamlines your customers' decision-making. Your brand is more than a logo; it is the sum of every interaction a...
Branding Naturally: How to Capture Your Business’s Spark
We spend a lot of time in the marketing world carefully crafting positions, analyzing data, and building strategies. While critical, we sometimes forget that a natural branding process is often...
10 Superb Scholarly Articles on Branding
I don't know about you, but I often get frustrated with the same old same old marketing/branding regurgitation that's out there on the web. And when I do, I head...
You, Me And Brand Perception: The Truth
Let's face it—what you see isn't always what you get. Case in point: remember the internet sensation "the dress?" You may have had to be in the desert—without any electricity—to...
10 Quotes on Branding to Inspire Your Strategy
Let’s face it: branding is hard work. It requires discipline, consistency, and the courage to stand for something specific in a crowded marketplace. In our experience, even the most seasoned...
3 Simple Branding Strategies that Work
Let's face it — brands and branding strategies are the holy grail of marketing. They are what all marketing and advertising professionals are striving for. But too often, branding strategies...
Branding with Pens: Why Promotional Pens Still Work
In a world of digital ads, social media, and AI-powered marketing, it might seem strange to talk about something as simple as a pen. Yet, after years of working with...
Brand Camp!
We've spent a lot of time over the last few weeks conducting Brand Camps with a client that is getting ready to roll out a new brand. A Brand Camp...
Branding Your Business in 5 Steps
Are you considering branding your business but concerned it might be challenging or overwhelming? Rest assured, it doesn’t have to be. In fact, you can establish a world-class brand with...
Big Idea Marketing Examples: Lessons from the Super Bowl
Every year, the Super Bowl offers more than just football; it provides a masterclass in advertising strategy. We watch closely as brands step away from standard sales pitches to present...
