Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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best brand book examples

Best Brand Book Examples List

Often, the best brand book examples are the ones that you can find.  Other times, the best brand book examples are the ones closest to your industry. And still other times, the best brand book examples are the ones that are most closely aligned with your ideology. So what are the BEST brand book examples,… Read More

Video thumbnail for youtube video WordPress Tutorials: What Categories are and How to Use Them [VIDEO] - Paradux Media Group

WordPress Tutorial: What Categories are and How to Use Them [VIDEO]

WordPress Categories can be a bit confusing — but they don’t have to be. Intentionally choosing and creating appropriate WordPress categories can be a significant help to organizing your blog. In this WordPress Tutorial video, I’ll explain what categories are, how they might be used, and how they can enhance your blog. This video was shot… Read More

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WordPress Tutorial: Distraction Free Writing

I know that Microsoft Word has so many more tools to aid a writer, but most of the time, I have to admit that I just compose my WordPress posts in the Post Editor. It’s just easier somehow. In this post, I’ll show you how to use the default post editor in a distraction free… Read More

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WordPress Tutorial: How to Replace a Picture

Sometimes, you just need to replace an image — and the good news is that in the new 3.9 version of WordPress, replacing that image is easier than ever. In this video, I’ll demonstrate how to quickly and easily replace an image. Of course, you can always delete the image and re-insert it — but… Read More

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WordPress Tutorial: 3.9 Media Changes

You may have noticed that WordPress 3.9 has a number of changes to the media uploader – and you haven’t noticed yet, the first time you try to load a picture, you’re bound to see them — they are significant, and they make WordPress BETTER. In this WordPress Tutorial, you’ll learn how to use the… Read More

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WordPress Tutorial: Where did the Word Clipboard Button Go? [VIDEO]

Surprise! The Word Paste Button is MISSING in WordPress 3.9! In this video, you’ll learn how to paste content from Microsoft Word into WordPress safely and conveniently.

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5 Insane (but true) Things About Marketing for Small Business

Marketing for Small Business is not for the feint of heart. As any small business owner knows, there are so many competing demands for your time and attention, that marketing your business often falls to the bottom of your list — although rightfully it should be the highest item on the list. Here are 5… Read More

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WordPress Tutorial: Essential Blogging Checklist [VIDEO]

Blogging for business is subtly different than blogging just for pleasure. And while both *should* be enjoyable, the purposes are intensely different. In blogging for business, we find it is helpful to follow this checklist to make sure you are maximizing the time you are spending on your website. Dixie Nuñez joined me today to talk… Read More

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WordPress Tutorial: How to Manage Site Security through Updates [VIDEO]

Did you know that in 2012 more than 117,000 WordPress installations were hacked? (the most recent year I could find data). And that today, 73.2% WordPress installations are vulnerable to being hacked? This is because these sites had software that was out of date on them. And that’s bad enough, but it’s been a bad week in… Read More

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Brand Once, Brand Twice: 3 Reasons Why You Shouldn’t Brand Thrice

Branding your company the first time always seems hard enough. Yet after a few years, your brand inevitably goes through a “growing up period”. In this phase, we see brands literally grow from “young” and “immature” to more “grown-up”. This is a natural evolution of your brand — and it happens to most all brand… Read More

Video thumbnail for youtube video WordPress Tutorial-How to Use Zemanta and Set a Featured Image - Paradux Media Group

WordPress Tutorial-How to Use Zemanta and Set a Featured Image

I was recently talking with a client about finding images to go on his blog. Obviously Zemanta is, by far and away, the easiest method for locating images that can legally be used on a website. But the downside to using the Zemanta tool is that the images aren’t eligible for use as a Featured… Read More

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WordPress Tutorial: Managing External Links [VIDEO]

It seems like lately there has been a rash of request to remove links like the one below. Hi there, My name is ###### ####### and I am responsible for the website http://######.com/ The reason why I am contacting you is the content of the following link that points towards my site: Link: https://paraduxmedia.com/#### Above links are violating current formal Google… Read More

Video thumbnail for youtube video WordPress Tutorial: How to Make a Landing Page or Squeeze Page - Paradux Media Group

WordPress Tutorial: How to Make a Landing Page or Squeeze Page

In this video tutorial, I’ll show you how two different ways to make a landing page or squeeze page in your Genesis WordPress website. Landing pages (or squeeze pages) are a page designed to limit the distractions available to your reader and focus their attention on the one simple choice you are asking them to… Read More

Video thumbnail for youtube video WordPress Tutorial: How to Edit a Link [VIDEO] - Paradux Media Group

WordPress Tutorial: How to Edit a Link [VIDEO]

Sometimes you need to be able to change a link on your website. It could be because the link went out of date, it might be that it just needs updating for some other reason, or maybe you forgot to set the target correctly.  But regardless of the reason, editing a link is simple and… Read More

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How To Solve Your Biggest Marketing Problem

Let’s face it, we all have marketing problems. But what if you could solve your biggest problem with little effort and little cost? Would you be interested? Of course you would. That’s just good business sense. Now, what if I told you the single biggest marketing problem you have is something MOST businesses suffer from,… Read More

Video thumbnail for youtube video WordPress Tutorial: How to Change Your Backup Plugin [VIDEO] - Paradux Media Group

WordPress Tutorial: How to Change Your Backup Plugin [VIDEO]

When we build a website for a client who wants to self-host the site themselves, we always install a backup plugin to make it easy for them to be able to take complete backups of their website. It seems though, that the one we had been using, WP Complete Backup, might be working intermittently at… Read More

Video thumbnail for youtube video WordPress Tutorial: Add a Slide to SlideDeck - Uncategorized - Paradux Media Group

WordPress Tutorial: Add a Slide to SlideDeck [VIDEO]

One of my new favorite plugins lately is SlideDeck. It makes adding images and slides to a website soo easy. By comparison with other sliders out there on the market, this one is a breeze. The vast majority of websites we’ve built in the last 6 months have had a SlideDeck slider installed on it…. Read More

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WordPress Tutorial: How to Add a Heading

Headings make your WordPress posts easier to read and easier to scan to find the information you’re looking for. They also help with Search Engine Optimization. If you can use your keyword in the body of your post or page, in the H1 heading, and in an H2 and H3 heading, you’ve come a long… Read More

Video thumbnail for youtube video WordPress Tutorial: How to Recheck Comments for Spam - Comments, WordPress Tutorials - Paradux Media Group

WordPress Tutorial: How to Recheck Comments for Spam

Have you noticed? The spam-bots are out in full force these days. Even the very best spam filters are getting overwhelmed from time to time and not successfully sorting spam from legitimate comments. Happily, Akismet has provided a way to recheck the comment queue for spam, thus usually halving the workload involved in sorting and… Read More