Tisha Oehmen is a professional brand strategist and a leader in the branding field. She has been named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

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Best Brand Book Examples List

Brand books are essential for any business looking to establish and maintain a strong brand identity. A brand book typically includes guidelines on a company's logo, color palette, typography, voice, and messaging. It serves as a comprehensive reference that ensures...
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WordPress Tutorial: What Categories are and How to Use Them [VIDEO]

WordPress Categories can be a bit confusing -- but they don't have to be. Intentionally choosing and creating appropriate WordPress categories can be a significant help to organizing your blog. In this WordPress Tutorial video, I'll explain what categories are, how...
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WordPress Tutorial: Distraction Free Writing

I know that Microsoft Word has so many more tools to aid a writer, but most of the time, I have to admit that I just compose my WordPress posts in the Post Editor. It's just easier somehow. In this...
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WordPress Tutorial: How to Replace a Picture

Sometimes, you just need to replace an image -- and the good news is that in the new 3.9 version of WordPress, replacing that image is easier than ever. In this video, I'll demonstrate how to quickly and easily replace...
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WordPress Tutorial: 3.9 Media Changes

You may have noticed that WordPress 3.9 has a number of changes to the media uploader - and you haven't noticed yet, the first time you try to load a picture, you're bound to see them -- they are significant,...
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WordPress Tutorial: Where did the Word Clipboard Button Go? [VIDEO]

Surprise! The Word Paste Button is MISSING in WordPress 3.9! In this video, you'll learn how to paste content from Microsoft Word into WordPress safely and conveniently. http://youtu.be/ISXHIDue_rc
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5 Insane (but true) Things About Marketing for Small Business

Marketing for Small Business is not for the feint of heart. As any small business owner knows, there are so many competing demands for your time and attention, that marketing your business often falls to the bottom of your list...
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WordPress Tutorial: Essential Blogging Checklist [VIDEO]

Blogging for business is subtly different than blogging just for pleasure. And while both *should* be enjoyable, the purposes are intensely different. In blogging for business, we find it is helpful to follow this checklist to make sure you are...
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WordPress Tutorial: How to Manage Site Security through Updates [VIDEO]

Did you know that in 2012 more than 117,000 WordPress installations were hacked? (the most recent year I could find data). And that today, 73.2% WordPress installations are vulnerable to being hacked? This is because these sites had software that was out...
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Brand Once, Brand Twice: 3 Reasons Why You Shouldn’t Brand Thrice

Branding your company the first time always seems hard enough. Yet after a few years, your brand inevitably goes through a "growing up period". In this phase, we see brands literally grow from "young" and "immature" to more "grown-up". This...
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WordPress Tutorial-How to Use Zemanta and Set a Featured Image

I was recently talking with a client about finding images to go on his blog. Obviously Zemanta is, by far and away, the easiest method for locating images that can legally be used on a website. But the downside to...
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WordPress Tutorial: Managing External Links [VIDEO]

It seems like lately there has been a rash of request to remove links like the one below. Hi there, My name is ###### ####### and I am responsible for the website http://######.com/ The reason why I am contacting you is...
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WordPress Tutorial: How to Make a Landing Page or Squeeze Page

In this video tutorial, I'll show you how two different ways to make a landing page or squeeze page in your Genesis WordPress website. Landing pages (or squeeze pages) are a page designed to limit the distractions available to your...
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WordPress Tutorial: How to Edit a Link [VIDEO]

Sometimes you need to be able to change a link on your website. It could be because the link went out of date, it might be that it just needs updating for some other reason, or maybe you forgot to...
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How To Solve Your Biggest Marketing Problem

Let's face it, we all have marketing problems. But what if you could solve your biggest problem with little effort and little cost? Would you be interested? Of course you would. That's just good business sense. Now, what if I...
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WordPress Tutorial: How to Change Your Backup Plugin [VIDEO]

When we build a website for a client who wants to self-host the site themselves, we always install a backup plugin to make it easy for them to be able to take complete backups of their website. It seems though,...
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WordPress Tutorial: Add a Slide to SlideDeck [VIDEO]

One of my new favorite plugins lately is SlideDeck. It makes adding images and slides to a website soo easy. By comparison with other sliders out there on the market, this one is a breeze. The vast majority of websites...
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WordPress Tutorial: How to Add a Heading

Headings make your WordPress posts easier to read and easier to scan to find the information you're looking for. They also help with Search Engine Optimization. If you can use your keyword in the body of your post or page,...
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WordPress Tutorial: How to Recheck Comments for Spam

Have you noticed? The spam-bots are out in full force these days. Even the very best spam filters are getting overwhelmed from time to time and not successfully sorting spam from legitimate comments. Happily, Akismet has provided a way to...
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