What is a Brand Book?- Why do I need a Brand Book?
- What goes into a Brand Book?
What is a Brand Book?All of these are legitimate questions that many marketers struggle with. At its core, a Brand Book is an integral element of a well-functioning brand. It’s about articulating the elements of your brand concisely and consistently. It is written for two audiences: internal stakeholders and marketing partners. The Brand Book has some beneficial outcomes for businesses that use it. Brand Books come in all shapes and sizes. You will hear them called names: Brand Book, Brand Guidelines, Corporate Identity Guidelines, Brand Bible, etc. The bottom line is that these documents serve the following purposes for your business:
Your Brand Book Will…
- Crystallize your brand position.
- Add depth and resonance to your brand position by ensuring its alignment with your business strategy.
- Get (and keep) your entire team on message.
- Help to save time by not reinventing the wheel.
- Save your business money because your brand is consistently being displayed.
While it is true that a Brand Book can be tedious and painful to put together, the benefits of having one usually outweigh the cost of creating one. The work that goes into making a Brand Book is rewarding and illuminating. This is WHY you need a Brand Book for your business.
Writing a Brand Book
You do not have to hire a professional to write your own Brand Book. It would benefit YOU a lot if you do it for your brand. Check out the Brand Book Tutorial on the Finding Brand Blog for step-by-step instructions. This FREE series will walk you through the exercises necessary to craft your brand book. You choose your pace and work on your brand, and in the end, you can reap all the rewards that having a brand book can bring. Click here to get started now.
See More From the Brand Book Tutorial Series
- Updated: September 19, 2024Originally Published: March 13, 2013
- Author: Tisha Oehmen
- Blog: Finding Brand Blog
- Category: Branding Insights, Miscellaneous Insights
- Tags: Advertising, Brand Book Tutorial, Brand Guidelines, Brand management, Branding, Brands Positioning, Communication Design, Marketing and Advertising, Tutorial, brand, brand bible, brand book, brand position, corporate identity, graphic design, marketing, stakeholders
- Comments:
Tisha Oehmen
Tisha Oehmen is a professional brand strategist and a leader in the branding field. She has been named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.
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Very informative post, thank you very much. I actually thought that a Brand Book is just a book that’s got brand names all over it. Well, I’ll have to bookmark this one for future references.
So glad it was useful Joy. Thanks for stopping by!
A brand book is definitely important if you want people and potential clients to know about your product or service. Think of it as an integral part of your marketing strategy. It’s not costly and it will help you draw more traffic to your site as well.
Thanks so much Veronica!
You are so right Emilia. Thank so much for stopping by!
Very helpful post. Thank you for this. I never really understood the importance and functions of a brand book and you’re a gem for making it easier to digest and understand.
Thank you so much Calra!
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Hi, Could you explain me what are “Brand Book” components?
and what is the concerns for Brands agency to codify in Brand book.
also if you have an templete for “Brand Book” please send me.
with many thanks
Sheri
Hi Sheri, You’ll find several components of a brand book here: https://paraduxmedia.com/blog-series/brand-book-tutorial/ and a complete “how to” on writing a brand book here: https://paraduxmedia.com/recommends/finding-brand-book