What is a Brand Book?
Many marketers struggle with this legitimate question. At its core, a Brand Book is an integral element to a well-functioning brand.
What is a Brand Book?- Why do I need a Brand Book?
- What goes into a Brand Book?
What is a Brand Book?All of these are legitimate questions that many marketers struggle with. At its core, a Brand Book is an integral element of a well-functioning brand. It’s about articulating the elements of your brand concisely and consistently. It is written for two audiences: internal stakeholders and marketing partners. The Brand Book has some beneficial outcomes for businesses that use it. Brand Books come in all shapes and sizes. You will hear them called names: Brand Book, Brand Guidelines, Corporate Identity Guidelines, Brand Bible, etc. The bottom line is that these documents serve the following purposes for your business:
Your Brand Book Will…
- Crystallize your brand position.
- Add depth and resonance to your brand position by ensuring its alignment with your business strategy.
- Get (and keep) your entire team on message.
- Help to save time by not reinventing the wheel.
- Save your business money because your brand is consistently being displayed.
While it is true that a Brand Book can be tedious and painful to put together, the benefits of having one usually outweigh the cost of creating one. The work that goes into making a Brand Book is rewarding and illuminating. This is WHY you need a Brand Book for your business.
Writing a Brand Book
You do not have to hire a professional to write your own Brand Book. It would benefit YOU a lot if you do it for your brand. Check out the Brand Book Tutorial on the Finding Brand Blog for step-by-step instructions. This FREE series will walk you through the exercises necessary to craft your brand book. You choose your pace and work on your brand, and in the end, you can reap all the rewards that having a brand book can bring. Click here to get started now.
See More From the Brand Book Tutorial Series
Tisha Oehmen is the Chief Branding Officer and co-founder of Paradux Media Group. With more than 30 years of experience in branding, marketing, and business strategy, Tisha brings a practical perspective shaped by helping businesses understand who they are, what makes them different, and how to communicate that clearly. An award-winning brand strategist and best-selling author of two books on branding, she believes the strongest brands aren’t manufactured—they’re uncovered, understood, and built to last.
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