• What is a Brand Book?
  • Why do I need a Brand Book?
  • What goes into a Brand Book?

All of these are legitimate questions that many marketers struggle with. At its core, a Brand Book is an integral element to a well-functioning brand. It’s about articulating the elements of your brand in a concise and consistent manner.  It is written for two audiences, internal stakeholders, and marketing partners. The Brand Book has some beneficial outcomes for businesses that use them.

Brand Books come in all shapes and sizes. You will hear them called a variety of names: Brand Book, Brand Guidelines, Corporate Identity Guidelines, Brand Bible, etc. The bottom line is that these different documents serve the following purposes for your business.

Your Brand Book Will…

  1. writing a brand bookCrystallize your brand position.
  2. Add depth and resonance to your brand position by ensuring its alignment with your business strategy.
  3. Get (and keep) your entire team on message.
  4. Help to save time by not reinventing the wheel.
  5. Save your business money because your brand is consistently being displayed.

While it is true that a Brand Book can be tedious and painful to put together, the benefits of having one usually outweigh the cost of creating one. The work that goes into creating a Brand Book is both rewarding and illuminating. This is WHY you need a Brand Book for your business.

Writing a Brand Book

Writing your own Brand Book is not something you have to hire a professional to do. In fact, it is something that would much benefit YOU, if you do for your brand. If you are ready to get started, check out the Brand Book Tutorial right here on the Finding Brand Blog for step by step instructions. This is a FREE series that will walk you through the exercises necessary to craft your brand book. You choose your pace, work on your brand and in the end, you can reap all the rewards that having a Brand Book can bring. Click here to get started now.

See more from the Brand Book Tutorial Series
About the Author:

Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She has been named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

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Quacktastic Reviews:


  1. joy on March 26, 2013 at 6:41 pm

    Very informative post, thank you very much. I actually thought that a Brand Book is just a book that’s got brand names all over it. Well, I’ll have to bookmark this one for future references.

    • Tisha Oehmen on March 26, 2013 at 7:40 pm

      So glad it was useful Joy. Thanks for stopping by!

  2. Veronica on March 27, 2013 at 11:50 pm

    A brand book is definitely important if you want people and potential clients to know about your product or service. Think of it as an integral part of your marketing strategy. It’s not costly and it will help you draw more traffic to your site as well.

  3. Emilia on March 31, 2013 at 9:49 am

    I think a Brand Book is very important especially if you’re running a blog or business online. It helps establish a solid name for your website and it helps you tell the world that your product exists.

    • Tisha Oehmen on March 31, 2013 at 5:52 pm

      You are so right Emilia. Thank so much for stopping by!

  4. Calra on April 2, 2013 at 10:17 pm

    Very helpful post. Thank you for this. I never really understood the importance and functions of a brand book and you’re a gem for making it easier to digest and understand.

  5. bret on June 27, 2013 at 6:39 am

    nice blog. gives me lot of information . web hosting jaipur provides web hosting plans at very affordable price. you can start your own business with our web hosting packages.

  6. sheri on February 8, 2014 at 12:44 am

    Hi, Could you explain me what are “Brand Book” components?
    and what is the concerns for Brands agency to codify in Brand book.
    also if you have an templete for “Brand Book” please send me.
    with many thanks

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