Communication Design

Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

ducks-flying
why small businesses need more videos

Why Small Businesses Need More Videos

When it comes to marketing, especially small business owners, every dollar counts, and any investments need to pay off, regardless of monetary value. But where do you start in a world of glossy ads and billboards? Simply put, it’s with a video. Long gone are the days of a pretty picture with a logo reeling… Read More

Is Your Website Capturing Your Reader's Interest

Is Your Website Capturing Your Reader’s Interest?

Gaining your reader’s attention in our fast-paced society can be a challenge. If you own an online business, you want to make sure your website is capturing your reader’s interest. You have to get your products and services in front of your customers, but just how do you do that while competing with all the… Read More

content is king

Content is King

In today’s world, many business owners are becoming cognizant of the fact that effective internet marketing services can help their companies remain on track to perpetual growth. However, many of these corporate leaders possess little knowledge regarding which steps should be implemented to help their companies excel in the online world. If this is your… Read More

digital marketing images

A Picture is Worth 1,000 Visitors. The Effectiveness of Using Images in your Digital Marketing Campaigns

Including the right digital marketing images for your company can pay huge dividends. Over 65 percent of all people are visual learners. Over 90 percent of all material that your brain processes is visual and presentations that include visuals are over 43 percent more persuasive. Therefore, if you are planning a campaign, you need to… Read More

advertising agency

The Advertising Agency of the Future

Navigating through all of the modern tools and data marketing options can be confusing. While technology has introduced several new ways to measure results, some of which are widely available, constant changes make it difficult for the average business owner to use them. Being able to take advantage of modern technology isn’t just a necessity,… Read More

Oregon Web Designer

Why Choose an Oregon Web Designer?

There are local Oregon web designers available who can create a unique and easy to use website for your business. There are great reasons to hire a local web design company rather than a business that is located overseas. You Can Meet Oregon Web Designers in Person By hiring someone locally, you can meet with… Read More

brand awareness

What are the initial steps of brand building?

Apple, Coca-Cola, Nokia, Starbucks are examples of some brands that when mentioned can bring an image (probably the logo) into anyone’s mind. These are brands or companies that have spent time and energy brand building a strong and ‘loyal’ reputation for themselves over the years. A strong brand can make your gain a loyal “following” without putting… Read More

business branding

Business To Business Branding Strategy

Many of today’s top companies underestimate the importance of business to business branding. When businesses succeed at this enterprise, they can often boost their profits by up to 20 percent. There are many different strategies that can be employed in doing business to business marketing. These tips can help your growing business to succeed in… Read More

Why Live Streaming Is Important to Your Businesses Social Strategy

Reasons Why Live Streaming Should be Part of Your Businesses’ Social Strategy

Social media marketing is coming up short, based on new studies on consumer decision-making patterns. People are less influenced by social media advertising than TV or print ads and new techniques for displaying information on social media is making it harder for businesses to reach fans. Viewership numbers are becoming less important than driving the… Read More

creative marketing ideas

Creative Marketing Ideas for Small and Mid Sized Businesses

Marketing costs can become a big expenditure for small and mid-sized businesses, and yet it is a critical way to securing repeat business and finding new customers. Although smaller businesses cannot compete with the big ads created by mammoth corporations, they can come up with creative marketing ideas to reach their niche with interesting messages… Read More

brandtelling

What are the best books and articles about brandtelling, brand and storytelling, branded contents?

In today’s very competitive business world, it’s harder and harder to get people’s attention and trust. One of the best ways to do so is by using a technique known as brandtelling, which has grown in popularity. Using the personal touch of storytelling to attract customers, it’s a marketing strategy that is resulting in better… Read More

brand narrative

What is a Brand Narrative?

I often get asked,  “What is a Brand Narrative”? And the answer is simply your brand story. It’s both the history of and the future focus for your business. All tied up in one tight strategy. What is a brand narrative doing for my business? Simply put, your brand narrative provides context to your team, continuity… Read More

strategy-of-branding-ebook

Press Release: Finding Brand: The Brand Book Tutorial Hits Amazon’s Shelves Today

FOR IMMEDIATE RELEASE Marketing Managers, CMO’s, and Business Owners now have a reliable guide to help manage and grow their brand: Finding Brand   Eagle Point, OR. – September 4, 2013 –   Brands are defenseless.  Companies wipe their feet on them, they throw them in the trash, and they don’t have the patience to let them… Read More

writing a brand book

What is a Brand Book?

What is a Brand Book? Why do I need a Brand Book? What goes into a Brand Book? All of these are legitimate questions that many marketers struggle with. At its core, a Brand Book is an integral element to a well-functioning brand. It’s about articulating the elements of your brand in a concise and… Read More

brand narrative

The Power of the Brand Narrative in the Brand Book

There is considerable power in a brand narrative, as a brand building strategy for aligning stakeholders and creating consistent messaging. In my experience, a good brand narrative is the superior force multiplier – and storytelling branding is profoundly influential. This is because people naturally want to be part of something bigger, they want to matter,… Read More

public-relations

Using Public Relations as a Marketing Tool

As we know, there is a slight difference between what can be called marketing and what is classed as Public Relations (PR). However, this isn’t to say that they don’t overlap in any way and therefore can’t influence each other. Marketing is commonly defined as how you promote and persuade people to buy your products… Read More