I often get asked, “What is a Brand Narrative”? And the answer is simply your brand story. It’s both the history of and the future focus for your business. All tied up in one tight strategy.
What is a brand narrative doing for my business?
Simply put, your brand narrative provides context to your team, continuity through your business, and a future focus all at the same time. A good brand narrative is the incomparable force multiplier. This is because people naturally want to be part of something bigger, they want to matter, and they want their lives to have meaning. Most of all, they want to become part of a gripping narrative. Allowing stakeholders, employees, and even consumers to become part of that brand narrative is the secret to success. No easy task to be sure. But it’s a critical one for your business.
With a consistent and compelling brand narrative, employees become ambassadors for your brand and products; stakeholders promote them; earned media becomes easier to obtain and, perhaps most importantly, you can create a buzz within the industry and target audiences. And it’s as easy as telling a story.
What is a brand narrative going to require to get it written?
I’ve covered how to craft your brand narrative extensively on this blog (see below). But I can’t stress the importance of actually having your brand narrative written down enough. Take some time today to start crafting your brand narrative. You’ll be able to harness untold power from your team when you do.
So what is a brand narrative exactly? Take a look at these post for details on how to create your very own brand narrative. After all, who doesn’t like tools and resources to guide you on your way to creating your brand narrative.
- Start at the Beginning of the Brand Book
- What’s Your Brand Story?
- Your Brand is Your Story
- The Power of the Brand Narrative in the Brand Book
- Why You Need a Brand Narrative
PS — If you’re interested in creating your own Brand Narrative, check out my Build Your Brand Video Series — it will teach you how to create your brand narrative and lots more. Click here for details!