What is a Brand Narrative? | Southern Oregon Branding Agency

What is a Brand Narrative?

"What is a Brand Narrative"? Simply your story. It's both the history and the future for your business. All tied up in one tight strategy.

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I often get asked,  “What is a Brand Narrative”? And the answer is simply your brand story. It’s both the history of and the future focus for your business. All tied up in one tight strategy.

What is a brand narrative doing for my business?

what is a brand narrativeSimply put, your brand narrative provides context to your team, continuity through your business, and a future focus all at the same time. A good brand narrative is the incomparable force multiplier. This is because people naturally want to be part of something bigger, they want to matter, and they want their lives to have meaning. Most of all, they want to become part of a gripping narrative. Allowing stakeholders, employees, and even consumers to become part of that brand narrative is the secret to success. No easy task to be sure. But it’s a critical one for your business.

With a consistent and compelling brand narrative, employees become ambassadors for your brand and products; stakeholders promote them; earned media becomes easier to obtain and, perhaps most importantly, you can create a buzz within the industry and target audiences. And it’s as easy as telling a story.

What is a brand narrative going to require to get it written?

I’ve covered how to craft your brand narrative extensively on this blog (see below). But I can’t stress the importance of actually having your brand narrative written down enough. Take some time today to start crafting your brand narrative. You’ll be able to harness untold power from your team when you do.

So what is a brand narrative exactly? Take a look at these post for details on how to create your very own brand narrative. After all, who doesn’t like tools and resources to guide you on your way to creating your brand narrative.


Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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